MK0013- MARKETING RESEARCH
ASSIGNMENT
| DRIVE | FALL 2014 |
| PROGRAM | MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3) PGDMMN (SEM 1) |
| SUBJECT CODE & NAME | MK0013- MARKETING RESEARCH |
| BK ID | B 1711 |
| CREDIT & MARKS | 4 CREDITS & 60 MARKS |
| Q.No |
Questions |
Total
Marks |
|
|
1 |
Define Research and its characteristics. Also explain any seven types of research. | ||
| Definition and characteristics of research
types of Research |
3
7 |
10 | |
|
2 |
Explain the various types of Consumer and Business to Business (B2B) market
research. |
||
| Types of Consumer market research
Types of B2B market research |
6
4 |
10 | |
|
3 |
Discuss the various Techniques of Sales Analysis and forecasting in estimating the current market demand. | ||
| Qualitative techniques
Quantitative techniques |
5
5 |
10 | |
|
4 |
Discuss the Various techniques of Probability sampling techniques in detail with examples. | ||
| Definition of probability sampling
Techniques of probability sampling |
2
8 |
10 | |
|
5 |
Explain the process of sampling and classification of non-probability sampling
techniques. |
||
| Definition of sampling
process of sampling classification of non-probability sampling |
1
5 4 |
10 | |
|
6 |
Discuss the features of online marketing research and its types. | ||
| Definition
Features types |
2
3 5 |
10 | |
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