2nd SEMESTER EMBA/MBA
2nd SEMESTER EMBA/MBA
SECOND SEMESTER EMBA/MBA
National Institute of Business Management
Chennai — 020
SECOND SEMESTER EMBA/MBA
Elective: Management Information System (Part -1)
Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
1. Explain the different constituents of information needs in the context of marketing.
2. What is Enterprise Management Systems (EMS)? Explain the challenges and opportunities in business environment of today.
3. Discuss how Enterprise Resource Planning (ERP) System provides methodology of assessing the resource needs for a given business plan to achieve certain business objectives
4. What are the major problems in the ERP implementation? Express your views in detail.
5. Write an essay on MIS approach to industrial production system.
6. What are the future thrusts and methodologies of MIS systems?
25 x 4=100 marks
SECOND SEMESTER EMBA/MBA
National Institute of Business Management
Chennai — 020
SECOND SEMESTER EMBA/MBA
Elective: Management Information System (Part -2)
Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
1. What are the characteristics and Organization of MIS? Explain.
2. Describe the role of information in decision making?
3. Explain the role of MIS in Organization planning and decision making.
4. What are the behavioral concepts in Decision making? Explain.
5. How is understanding of MIS concept useful to Organizations in designing or redesigning of their information? Explain.
6. Explain the factors influencing successful use of MIS in an Organization.
25 x 4=100 marks
National Institute of Business Management
Chennai – 020
EMBA/ MBA
Elective: Project Management (Part -1)
Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
1.Discuss the details of project development stages.
2.Write an essay on Project Planning.
3.Explain Project Control and evaluation.
4.Explain the steps for conducting an effective Impact Analysis.
5.What is change Management? Explain.
6.Describe the project areas in Open and distance learning management.
25 x 4=100 marks
National Institute of Business Management
Chennai – 020
EMBA/ MBA
Elective: Project Management (Part – 2)
Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
1.What are the functions of Project Board meetings? Explain.
2.Explain the importance of field knowledge in Project Management.
3.Discuss the interaction for successful Project Management.
4.Explain the guidelines of the Project Management phases?
5.Describe the process for managing design projects and creative services.
6.Write a detailed account on project financial planning and reporting.
National Institute of Business Management
Chennai – 020
EMBA/ MBA
Elective: Customer Relationship Management (Part – 1)
Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
1. Explain the different steps in relationship management.
2. Explain the most important elements in making a customer feel special, over and above their initial problem or basic concern.
3. How to define your ideal customer? Explain.
4. Write on essay on development of a Service Product.
5. Explain the distinguishing features of services and goods.
6. What is a Service? Explain.
National Institute of Business Management
Chennai – 020
EMBA/ MBA
Elective: Customer Relationship Management (Part – 2)
Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
- Examine in detail the fundamental financial premise of CRM.
- Write an essay on branding and customer loyalty.
- Explain the impact of Web based customer marketing.
- Write a detailed account on Internal Marketing.
- How is a CMAT assessment carried out? Explain.
- Discuss the details of integrating CRM strategies.
National Institute of Business Management
Chennai – 020
SECOND SEMESTER EMBA/MBA
Subject : Business English
Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
- Explain the common barriers of Communication.
- Describe the steps for effective writing.
- Describe the functions of a Business Letter.
- How are communications classified? Explain.
- Discuss the mechanical devices for transmission of documents.
- When an employee’s conduct or performance is less than satisfactory, disciplinary action may be necessary. Explain the procedure outlines for disciplinary action.
25 x 4=100 marks
National Institute of Business Management
Chennai – 020
SECOND SEMESTER EMBA/MBA
Subject: International Law
Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
- Write an essay on International Human Rights Law and Organizations.
- Describe the principles of general International Law.
- Explain the sources of International Law.
- Write a descriptive note on International court of Justice.
- Explain how treaty obligations are ended.
- Which rights are Human Rights? Explain.
25 x 4=100 marks
National Institute of Business Management
Chennai – 020
SECOND SEMESTER EMBA/ MBA
Elective: Materials Management (Part – 1)
Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
- Explain the principles of Demand Forecasting.
- Inventory is classified on the basis of manufacturing, service and control aspects. Discuss.
- Describe the factors that are affecting Inventory.
- Explain the classification of stores based in the nature of Industry, size of firm, methods of production, factory layout and the management policy.
- The Materials Management Department is responsible for the procurement of goods. Explain.
- Explain Manufacturing Resource Planning (MRP II).
25 x 4=100 marks
National Institute of Business Management
Chennai – 020
SECOND SEMESTER EMBA/MBA
Subject : Management Information System
Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
- Explain the role of MIS in organization, its planning and decision making.
- Explain the factors influencing successful use of MIS in an organization.
- Discuss the factors contributing success and failure of MIS.
- Write a descriptive account on Relational Database Management System.
- Describe the essential characteristics of Decision Support System.
- Explain the major problems in an Enterprise Resource Planning system Implementation.
25 x 4=100 marks
National Institute of Business Management
Chennai – 020
SECOND SEMESTER EMBA/MBA
Subject : Strategic Management
Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
- Explain the factors for the failure of strategies.
- Explain a practical approach to measuring performance improvement in an Operating Systems.
- Describe planning and strategic management in small firms.
- Explain the growth of E-Business in India.
- What are the benefits of Strategic Planning? Explain.
- Explain the driving strategy implementation with operating plans.
25 x 4=100 marks
National Institute of Business Management
Chennai – 020
EMBA/ MBA
Elective: Materials Management (Part – 2)
Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
1. Describe the functions and responsibilities of a receipt store.
2. Discuss the factors to be considered when hiring warehouse space.
3. Explain the aims and objectives of Quality Control.
4. Explain the factors that produce obsolete stocks.
5. Write an essay on Information systems for Material Management.
6. Explain the different channels of Physical Distribution.
Materials Management
What will be your strategy of stores building if you are involved in business for importexport of sea food items?
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