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ASSIGNMENT DRIVE FALL 2013

PROGRAM/SEMESTER MBADS — (SEM 4/SEM 6) / MBAN2 / MBAFLEX — (SEM 4) /

PGDMMN — (SEM 2)

SUBJECT CODE & NAME MK0017- E-MARKETING

Note — Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme

 

1. Write short notes on :

A. Explain the four types of e-malls.

B. Types of Partners in an e-marketplace

A

A. Types of e- malls

B. Types of partners in an e-market place

 

 

2. Discuss about any four e- marketing tools in brief.

A

Definition of e-marketing

Four e-marketing tools

 

 

3. Explain the online buying process

A

Explanation of online buying process

online buying process

 

 

4. Explain 2P (personalization, privacy) +2C (customer service, community) +3S (Site, security, sales promotion) formula in detail.

A

Explanation of 2P

2C

3S

 

 

5. Discuss the types of Online Advertising

A

Definition of online advertising

types of online advertising

 

 

6. Explain the advertising and selling techniques used in e-marketing.

A

Advertising techniques- 5 marks;

Selling techniques

 

 

ASSIGNMENT DRIVE FALL 2013

PROGRAM/SEMESTER MBADS — (SEM 4/SEM 6) / MBAN2 / MBAFLEX — (SEM 4) / PGDMMN — (SEM 2)

SUBJECT CODE & NAME MK0016- ADVERTISING MANAGEMENT & SALES PROMOTION

Note — Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme

 

1. Discuss the role of various departments in Advertising.

A

Definition of Advertising

Departments

 

 

2. Describe the AIDA model of consumer response hierarchy.

A

Explanation of AIDA model

 

 

3. Explain the different kinds of Advertising objectives.

A

Explanation of Advertising objectives

Kinds

 

 

4. Explain the evolving consumer Segments which has impacts on Advertising.

A

Explanation of consumer segments

Evolving consumer segments

 

5. Discuss any ten types of Advertising copy in brief

A

Types of Advertising copy

 

 

6. Discuss the forms of ethical forms of violation in advertising.

A

Ethical forms

 

 

 

ASSIGNMENT DRIVE FALL 2013

PROGRAM/SEMESTER MBADS — (SEM 4/SEM 6) / MBAN2 / MBAFLEX — (SEM 4) /

PGDMMN — (SEM 2)

SUBJECT CODE & NAME MK0018— International Marketing

Note — Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

1. Discuss the scope of international marketing. How is international marketing more complex than domestic marketing?

A

Scope

Difference

 

 

2. What are trade barriers? Compare tariff and non-tariff barriers.

A

Meaning

Difference between tariff and non-tariff barriers

 

 

3. How is international marketing research carried out? Discuss in brief.

A

Discuss the various steps in the process

 

 

4. List the factors that affect the pricing strategy of an international firm? Explain the different pricing strategies the firms can adopt.

A

Listing Factors

Pricing strategies

 

 

5. Write short notes on:

a) International commercial terms(Incoterms)

b) Commercial invoice

A

a) meaning, importance and listing of incoterms

b) meaning and role of invoice

 

 

6. Explain the difference between the role of World Bank and International Monetary Fund.

A

Functions/role of world Bank

Functions/role of IMF

 

 

ASSIGNMENT DRIVE FALL 2013

PROGRAM/SEMESTER MBADS — (SEM 4/SEM 6) / MBAN2 / MBAFLEX — (SEM 4) /

PGDMMN — (SEM 2)

SUBJECT CODE & NAME MK0015/ML0015- SERVICE MARKETING AND CUSTOMER RELATIONSHIP MANAGEMENT

Note — Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme

 

1. Explain service distribution growth strategies in brief.

A

Explanation of Service Distribution

growth strategies

 

 

2. Explain the service delivery process.

A

Definition of Service marketing

Steps in service delivery process

 

 

3. Definition of Service Marketing with its importance. Also explain the characteristics of services.

A

Definition of service marketing

Importance

Characteristics

 

 

4. Discuss the relationship between CRM and customer loyalty.

 

A

Definition of CRM and Customer loyalty

Relationship

 

 

5. Write a short notes on :

A. Servicescape

B. Blueprinting

A

Servicescape

Blueprinting

 

 

6. Explain the pre-requisites of acquisition of customers.

A

Explanation of customer relationship management

pre-requisites