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ASSIGNMENT DRIVE FALL 2013
PROGRAM
BBA SEMESTER II
SUBJECT CODE & NAME
BBA 204
MARKETING MANAGEMENT
BK ID
B 1521 CREDITS & MARKS
4 CREDITS & 60 MARKS
1Define Marketing and classify on the basis of geographical coverage.
A
Meaning of marketing
Classification
2 Write short notes on the following:
a.) Exchange Concept
b.) Production Concept
c.) Selling Concept
d.) Marketing Concept
e.) Societal Marketing Concept
A
Explanation
3 Explain SWOT & PEST
A
Explanation of SWOT Analysis
Explanation of PEST Analysis
4
What are the constituents of micro environment of the organization
A
Constituents of micro environment

 
5 What are the additional components in marketing mix?
A
Explanation of the 3 components in detail

 
6What are the internal & external factors affecting pricing decisions?
A
Internal factors
External Factors

 

 

ASSIGNMENT
DRIVE
FALL 2013
PROGRAM
BBA
SEMESTER
2
SUBJECT CODE & NAME
BBA203 & FINANCIAL ACCOUNTING
BK ID
B1520
CREDIT
4
MARKS
60
Q.No
Criteria
Marks
Total Marks
1
Accounting concept refers to the basic assumptions and rules and principles which work as the basis of recording of business transactions and preparing accounts. Explain any 5 concepts of accounting with example
A
(Explanation of each concept with example carries 2 marks each) (5*2= 10 marks)
10
10
2
Differentiate between trade discount and cash discount.
Enter the following transactions in Sadhana’s simple cash book.
2010 April 1st April Balance of cash in hand Rs.1500
8th April Purchased goods for cash from X for Rs.320
15th April Sold goods for Rs. 480 to Y for cash
20th April Received commission Rs.65
22nd April Paid Commission Rs.55
28th April Paid to Reena on account Rs.715
30th April Paid salary to the office clerk Rs.100 and office rent Rs.60
A
Differences between trade discount and cash discount
Preparation of cash book
5
5
10
3
Final Accounts are prepared at the end of the accounting year with various adjustments. Explain the features and objectives of final accounts
A
Explanation of objectives of final accounts
Explanation of features of final accounts
3
7
10
4
Prepare Trading and Profit and Loss Account and Balance Sheet from the following particulars as at 31st March 2012.
Trial Balance
Particulars
Dr. (Rs)
Cr. (Rs)
Capital / Drawings
1,400
10,000
Cash in hand
1,500

Bank overdraft @ 5%

2,000
Purchase and Sales
12,000
15,000
Returns
1,000
2,000
Establishments charges
2,500

Taxes and Insurance
500

Provision for Doubtful Debts

1,000
Bad Debts
500

Sundry Debtors and Creditors
5,000
1,850
Commission

500
Investments
4,000

Stock on 1 April 2010
3,000

Furniture
600

Bills Receivable & Bills payable
3,000
2,500
Collected Sales Tax

150
Total
35,000
35,000
Further, you are required to take into consideration the following information:
a) Salary Rs.100 and taxes Rs.400 are outstanding but insurance Rs.50 prepaid
b) Commission amounting to Rs.100 has been received in advance for work to be done next year.
c) Interest accrued on investments Rs.210
d) Provision for doubtful Debts is to be maintained at 20%
e) Depreciation on furniture is to be charged at 10% p.a.
f) Stock on 31st March 2012 was valued at Rs.4,500
g) A fire occurred on 25th March 2012 in the godown and stock of the value of Rs.1,000 was destroyed. It was fully insured and the insurance company admitted the claim in full.
A
Calculation of Trading and P/L a/c
Preparation of balance sheet
5
5
10
5
ABC Ltd.’s cashbook showed a bank overdraft of Rs.12,000 as on 30th June 2004. The bank statement as on that date also showed an overdraft but the figure is different. The following are the causes.
1. Cheques deposited but not yet collected Rs.1,500
2. Cheques issued but not yet presented for payment Rs.2,000
3. A cheque of Rs.1,500 deposited on 15th May, 2004 was dishonoured on 19th June, 2004 but not intimated by the bank till 30th June, 2004
4. Bank charges not recorded in the cash book Rs.1,000
5. Interest on overdraft not intimated Rs.1,200
A
Preparation of Bank reconciliation statement
10
10
6
Mayur, Veer and Prakash are partners sharing profit and losses in the ratio of 2:1:1. Their Balance Sheet was as follows:
Balance Sheet of Mayur, Veer and Prakash as on December 31, 2008
Liabilities
Amount
Assets
Amount
Creditors
10,000
Cash in Hand
7,000
Bills payable
7,000
Machinery
13,000
Stock
26,000
Capitals:
Mayur 40,000
Veer 30,000
Prakash 20,000
90,000
Debtors
Investment
Building
26,000
15,000
20,000
Total
1,07,000
Total
1,07,000
Prakash has expired on 01.01.2009 and as a result the assets are revalued and liabilities reassessed as follows:
i) Create a Provision for doubtful debt on debtors at Rs.800.
ii) Building and investment are appreciated by 10%.
iii) Machinery is depreciated at 5%
iv) Creditors were overestimated by Rs.500.
v) Goodwill of the firm valued at Rs.27,000
The balance due to Prakash will be transferred to his executor’s loan account which carries an interest of 10% p.a. Prepare necessary ledger accounts and show the balance sheet of new firm after adjustments.
A
Preparation of ledger accounts
Preparation of balance sheet

 

ASSIGNMENT
DRIVE
FALL 2013
PROGRAM
BBA
SEMESTER
II
SUBJECT CODE & NAME
BBA205- MANAGEMENT INFORMATION SYSTEM
BK ID
B1522
CREDIT
4
MARKS
60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
Q.No
Questions
Marks
Total Marks
1
a. Define ERP. Explain the terminology related to ERP.
b. How ERP evolved in a system?
A
a. Definition.
2
10
Explanation on point of sale, MRP-I, MRP-II, EAS, some important things on enterprise in large organisations
3
b. ERP before and After
5
2
a. Compare between conventional organization system and E-enterprise.
b. List the different business models and one example each.
A
a. Comparing both the types of organisation
5
10
b. Explaining the four types of business models viz., e-business, e-communication, e-commerce, e-collaboration
5
3
Explore the relationship between Artificial intelligence and Neural networks.
A
Define AI
Explanation on neural networks
Comparison of the three different classification of AI and showing where the NN fits.
Diagrammatic representation on AI classification
2
2
2
2
2
10
4.
There are two investment plans in the market whose details are given below based on which you need to decide which investment plan you need to select. Suggest which investment plan you prefer and why?
Particulars
Part A
Part B
Investment in Rs. Million
3
2.7
Savings/ gain per year in Rs. Million
1.0
0.75
No. of years savings or gain would occur
5
5
Discount Rate
12%
12%
A
Formulae
2
10
Which Plan is better investment
1
Calculations and correct answer
7
5.
a. Explain Management Science models in detail.
b. Estimate the completion time of each activity whose optimistic time estimate is 5 seconds and the pessimistic time estimate are 20 seconds. The most likely time estimate is 9 seconds.
A
a. Explanation
5
10
b. Formula te
1
The time of completion calculation
4
6.
a. Compare between file processing system and DBMS
b. Explain the relationship between data, information and its structure.
A
a. Comparing the two systems
5
10
b. Describing the relationship with the diagram
3+2
*A- Answer

 

ASSIGNMENT DRIVE
FALL 2013 PROGRAM
BBA SEMESTER 2
SUBJECT CODE & NAME
BBA 201 RESEARCH METHODS
BK ID
B1518
CREDITS
2
MARKS 30
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
Q.No
Questions
Marks
Total Marks
1
Research is an orderly approach towards purposeful investigation. Explain the various steps involved in a research process.
Meaning of Research
Listing the steps
Explanation of the steps involved in a research process
2
3
5
10
2
Explain the steps involved in formulating a research problem. What are the techniques for formulating a research problem?
Meaning of Research Problem
Steps involved in formulating a research problem
Techniques for formulating a research problem
2
4
4
10
3
Discuss the types of Questionnaire. Explain the guidelines in designing a Questionnaire.
Meaning of a Questionnaire
Types of Questionnaire
Guidelines for Questionnaire Design
2
4
4
10

 

 

ASSIGNMENT DRIVE
FALL 2013 PROGRAM
BBA SEMESTER II
SUBJECT CODE & NAME
BBA 202 — BUSINESS STRATEGY (2 CREDITS)
BOOK ID
B1519
MARKS
30
Q. No
Criteria
Marks
Total Marks
1
Explain the various factors influencing the business policy of a firm
A 1) Internal factors or Internal environment and 2) External factors or External environment
Each factor 5 marks
10
2
What are the various steps involved in strategy formulation?
A
Development of vision statement
Preparation of mission statement
Definition of company profile
Assessment of external environment
Setting of quantitative targets
Preparation of action plans
Budget and resource allocation
Organizational alignment
Implementation
Evaluation & Feedback
1 mark each
10
3
What are the primary functions of a strategic leader in an organization?
A
Formulation of correct strategy
Execution of strategy
Organization of resources
Promotion of corporate spirit
Team work
Represe
Mentor and Counsellor
Use of position and power
Time management
Effectiveness
1 mark each for any ten points
10

 

 

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