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SEMESTER 4 – IS

 

SMU MBA SOLVED ASSIGNMENTS SEMESTER 4

FALL 2013 INFORMATION SYSTEM

 

 

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ASSIGNMENT DRIVE FALL DRIVE 2013

PROGRAM/SEMESTER MBADS — (SEM 4/SEM 6) / MBAN2 / MBAFLEX — (SEM 4) / PGDISMN — (SEM 2)

SUBJECT CODE & NAME MI0039- E-COMMERCE

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

1. a. Briefly explain the mails goals of E-Commerce

b. What are the disadvantages of ecommerce

A

a. Explaining the four goals

b. 4 disadvantages

 

 

2. Explain your understanding of online information service with the help of a diagram

A

Diagram

Components of I-way

 

 

3. For many years companies have been using computers to send business documents instead of mailing paper documents (i.e. most of our pay checks are directly deposited into our bank accounts). This transfer of funds is accomplished by the use of an electronic file being sent from your company to your bank). The problem was that the all employed proprietary used unique formats to pursue this task. The absence of a standard format led to the condition where computers could no longer “talk” to one another without a great deal of effort by programmers. For example, Supplier X could recognize an electronic Purchase Order from Retailer A but not from Retailer B. To avoid the above condition ANSI formulated a committee for the entire world to have standardised format for the electronic transaction.

What is the name of the standard? Discuss the working concepts of that standard.

A

Recognizing the standard

Defining the standard

Listing the various components

Explaining the working

 

 

4. Mobile advertising has become a no-brainer for some brands to drive in-store traffic and online revenue. This is possible only after the growth of Mcommerce. Define Mcommerce. Describe the areas of its potential growth and future of mCommerce.

A

Definition and example

Areas of potential growth

Future of mCommerce

 

 

5. Explain about the e-commerce Sales Life Cycle model.

A

Explaining about the components

Explaining business model vs revenue model

Explaining role of a business model

Differentiating business model and business strategy

Advantages of entrepreneurship

 

 

6. Explain the working of e-Cash and list the properties of e-Cash

A

Working of e-Cash

Diagram

Listing the properties of e-Cash

 

 

ASSIGNMENT DRIVE FALL 2013

PROGRAM/SEMESTER MBADS / MBAN2 / MBAHCSN3 / MBAFLEX — (SEM 4)

PGDENMN /PGDFMN/ PGDHRMN / PGDHSMN / PGDIB / PGDISMN / PGDMMN / PGDOMN / PGDPMN / PGDROMN / PGDSCMN / PGDTQMN — (SEM 2)

SUBJECT CODE & NAME MB0053 —International Business Management

Note — Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

1. Discuss Porter’s diamond model for international trade.

A

Explain the model with diagram

 

 

2. Evaluate the importance of political stability for conducting international business. What is political risk?

A

Political stability’s importance

Political risk meaning and examples

 

 

3. Discuss the role of WTO in international trade. Explain any 2 major agreements in WTO.

A

Role

2 agreements of WTO

 

 

4. Write short note on:

a) Strategic planning

b) Ethical convergence

A

a) meaning and role of strategic planning

b) Meaning and importance of ethical convergence

 

 

5. Explain in various modes of payment in international trade. Discuss the role of letter of credit in the same.

A

Modes of payment

L/C meaning and benefits

 

 

6. Explain the various modes of entry in international business which could be used a part of strategy to enter foreign market.

A

The modes of entry adopted by foreign firms with examples

 

 

ASSIGNMENT DRIVE FALL DRIVE 2013

PROGRAM/SEMESTER MBADS — (SEM 4/SEM 6) / MBAN2 / MBAFLEX — (SEM 4) / PGDISMN — (SEM 2)

SUBJECT CODE & NAME MI0040- TECHNOLOGY MANAGEMENT

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

1. Explain about the impact of technological changes on the society.

A

Effects of technologies on business

Relationship between technology and competition

Key issues in managing technological innovation

 

 

2. Explain the various dimensions of technology transfer and features of technology package.

A

Explaining dimensions of technology transfer and its qualities

Explaining features of technology package

 

 

3. Read the following case study thoroughly and answer the following questions:

This case study deals with technology diffusion. XYZ is a small software development company, established in 1970. Their products commanded a good brand value in the market. Their market value was Rs.200 crores by the year 1995. So the company decided to expand its business by offering new products based on cutting-edge software technologies. In this context, the company’s General Manager (GM) decided to buy new technologies and introduce them in the company. When he discussed this matter with company’s employees, they were not enthused because they had to learn new skills to master new technologies. They were comfortable with old skills and showed their reluctance towards new skills. They also though that new technologies may make them redundant. One of the employee also said that the new technologies will add to the company’s costs. Afterconsidering all the opinions and suggestions, GM took a decision. He selected two employees who showed an inclination towards learning new things and sent them for training to ABC software company. At ABC the two employees of XYZ received technical know-how with respect to the usage of new software.

After completing their training, the two employees returned to their company and conducted a workshop for one week on the usage of new software. This workshop helped the employees of XYZ to shed their inhibition towards new technologies and the usage of software. Now the employees started using the new software without any difficulty. For any doubts or clarifications, they could freely consult the two employees who had received training at ABC company. The GM felt happy that all the employees had no difficulty working on the new software. The good leadership qualities exhibited by the GM led to the introduction of new software and its acceptance in the company. In the year of 1996, the company bagged a project that especially required the assistance of the new software being introduced. Since all the employees were trained to work on the new software, the new project was successfully completed in a record time. The completion of the new project increased the XYZ’s profit to Rs. 500 crores. The credit for successful diffusion of technology in the company and resulting profitability goes to the insight and leadership qualities of the GM.

a) Why do you think the employees showed reluctance towards adopting new technologies or learning new skills?

b) Why was the GM eager to introduce new technologies or software in the company?

A

a. Reasoning for the reluctance

b. Explaining why

 

 

4. Consider the above case and answer the following questions

a) List out the advantages of using new technologies in XYZ company

b) If you were the GM of XYZ company, which type of technologies you would prefer keeping in mind the company’s interests.

A

a. Listing the advantages of using new technologies

b. Identifying the proper technology

 

 

5. Discuss the stages involved in technology life cycle with suitable examples.

A

Explaining the 4 stages if technology life cycle

Examples

6. Discuss the process of technology —based innovation process with suitable examples.

A

Explaining 8 phases

Diagram

 

ASSIGNMENT DRIVE FALL DRIVE 2013

PROGRAM/SEMESTER MBADS — (SEM 4/SEM 6) / MBAN2 / MBAFLEX — (SEM 4) / PGDISMN — (SEM 2)

SUBJECT CODE & NAME MI0041- JAVA AND WEB DESIGN

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

1. Write down what the following tags will perform

a. <table>

b. <td width>

c. <embed>

d. <a>

e. <object>

A

a. <table>

b. <td width>

c. <embed>

d. <a>

e. <object>

 

 

2. Write short notes on

a. Web browsers

b. Web development tools

A

a. Explaining web browsers with an example

b. Explaining web development tools with an example

3. Write a programme to create a webpage that prints the name of the STUDENT database in Wide Latin font and set the subtitle with description of the STUDENT to the screen. Set the page layout to the webpage. Insert one image after the database with a Thank you note.

A

Programme

Writing the output for the programme written

 

 

4. Read the following case study thoroughly and answer the following questions:

ABC is an educational institute which is reputed for its management courses. It has 3 branches in different places and is planning to launch 2 more branches in some other places. The institute used to maintain the student details in the form of a hard copy file. One day, a fire broke out in the record section and all such records were destroyed. Next day the management decided to maintain the student details in a computer so as to prevent the damage due to such disasters. One of the management members suggested that XYZ Company is capable of developing a kind of application for maintaining records using java. The member further told other members that in his friend’s organisation the same java application developed by the sXYZ company was working very effectively and it also offered enough security parameters. Immediately the management appointed an employee who had good knowledge of java language to oversee the implementation of the required application. That employee prepared an outline of the company’s requirements and submitted it to the XYZ Company. The requirements of institute were: For institute’s employees—student details, course details, materials, and access rights. For students it was— Course material, feedback on assignments, course details and faculty details.

XYZ company’s web designers developed a prototype of an application based on the requirements of the ABC institute. Now the programmers of XYZ company detailed the process of application development based on the specified requirements. They decided that for display purpose they can use JSP (Java Sever Pages) and to retrieve the details of a particular student, they would create JDBC connection to the all branches. The student details can be stored in a database table (server side) by using MySql.

They also decided to use servlets for internal process. That is, sending of request and obtaining response from the server. After developing the application, they submitted it to ABC institute for testing purpose. During the testing process, it was found that there is no proper security mechanism in the application. That is, the application permitted ‘Login’ by every member. So ABC company asked XYZ company to install security mechanism in the application such that it gives separate access to the employees and students. XYZ company modified the application by giving only limited and absolutely necessary access rights to the concerned users. Also a new security parameter added to the application, prevented access by a user for 24 hours if he/she entered incorrect ‘Login’ details for three consecutive times.

a) Give reasons as to why ABC institute decided to choose XYZ Company for the development of Java application.

b) Discuss the reason for using JSP in java application.

 

A

a. Answering for reasons

b. Reason for using JSP

 

 

5. For the above case study answer the following questions

a. State the reason for using database connection in the application.

b. Explain the purpose of creating a java application for the ABC institute.

A

a. Reasons for using database connection

b. Explaining the purpose of creating a java application

 

 

6. How do you handle exception in java? Give with an example

A

Explaining handling exception and the ways of exception can occur

Exception types

Explaining different types of exception handling like, using throw, using finally, etc

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