MH0056 — Public Relations & Marketing for Healthcare
ASSIGNMENT
DRIVE | FALL 2014 |
PROGRAM | MBA/ MBAFLEX / MBAHCSN3 (Sem 4), MBADS (Sem 4 / Sem 6),
PGDHSMN (Sem 2) |
SUBJECT CODE &
NAME |
MH0056 — Public Relations & Marketing for Healthcare
Organizations |
BOOK ID | B1320 |
CREDIT & MARKS | 4 Credits, 60 marks |
Q.No |
Questions |
Marks | Total Marks | |
1 |
Explain the concept of service and marketing. Discuss the steps involved in healthcare marketing process. | |||
A |
Explanation of concept of service
Explanation of concept of marketing Explanation of all the steps involved in healthcare marketing process |
2 2 6 |
10 |
|
2 |
Discuss the various steps involved in marketing research. | |||
A |
Explanation of all the steps involved in
marketing research |
10 |
10 |
|
3 |
Discuss the types of public relations research. | |||
A |
Explanation of primary research
Explanation of secondary research |
5 5 |
10 |
|
4 |
Discuss the current scenario of medical tourism in India. | |||
A |
Explanation of medical tourism
Explanation of present situation of medical tourism Advantages of medical tourism |
2 4
4 |
10 |
|
5 |
Discuss the future of healthcare marketing. | |||
A |
Brief outline of healthcare marketing
Explanation of future of healthcare marketing |
1 9 |
10 |
|
6 |
Explain the standard metrics to evaluate public relations in healthcare. | |||
A |
Key factors of PR measurement and evaluation
Explanation of various PR evaluation components |
3 7 |
10 |
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