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3rd SEMESTER MARKETING

 

Dear students get fully solved assignments

 

Send your semester & Specialization name to our mail id :

 

 

 

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ASSIGNMENT DRIVE SPRING 2014

 

PROGRAM MBADS (SEM 3/SEM 5)

 

MBAFLEX/ MBAN2 (SEM 3)

 

PGDMMN (SEM 1)

 

SUBJECT CODE & NAME MK0012- Retail Marketing

 

BK ID B1723

 

CREDIT & MARKS 4 Credits, 60 marks

 

 

 

 

 

 

 

1 Discuss the Retail pricing strategies.

 

Explanation about pricing in retail

 

 

 

Retail Pricing Strategies

 

 

 

2 Explain the factors affecting retail store locations Decisions.

 

Definition of retailing

 

 

 

Explanation about the factors affecting retail store location decision

 

 

 

3 Explain the Retail Merchandising Management (RMM) in brief.

 

Definition of Retail Merchandising

 

 

 

Steps involved in RMM

 

 

 

4 Define e-tailing. Explain the future of electronic retailing.

 

Definition of e-tailing

 

 

 

Future of e-tailing

 

 

 

5 Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall profitability depends on Pricing. It plays an important role in strategic decision making process. Explain various pricing strategies are adapted by the retailer according to the situation.

 

Explanation of pricing in Retail

 

 

 

Retail Pricing strategies

 

 

 

6. Describe any three Rural retail strategies in brief.

 

Definition of Rural retail

 

 

 

Any three Rural retail strategies

 

 

 

Dear students get fully solved assignments

 

Send your semester & Specialization name to our mail id :

 

 

 

“ kvsude@gmail.com ”

 

or

 

Call us at : +91 9995 105 420

 

 

 

 

 

 

 

 

 

DRIVE SPRING 2014

 

PROGRAM MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2 — SEM 3

 

PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/ PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/ PGDROMN/ PGDSCMN/ PGDTQMN — SEM 1

 

SUBJECT CODE & NAME MB0050

 

RESEARCH METHODOLOGY

 

BK ID B1700

 

CREDITS 4

 

MARKS 60

 

 

 

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

 

 

 

1 Briefly describe the different steps involved in a research process. Distinguish between descriptive and causal research studies.

 

Meaning of research

 

Steps

 

Differences

 

 

 

2 Distinguish between primary and secondary methods of data collection. Explain the Interview method of data collection

 

Differences

 

Explanation of Interview method of data collection

 

 

 

3 a. Discuss four types of measurement scales with examples.

 

b. Briefly explain the concepts of reliability, validity and sensitivity.

 

a. Meaning of Measurement scales and types of Measurement scales with examples

 

b. Explanation of the concepts of reliability, validity and sensitivity

 

 

 

 

 

4 a. Distinguish between:

 

i. Schedules and Questionnaires

 

ii. Open ended and closed ended questions

 

b. What are the different modes of administering a questionnaire? What are the

 

conditions that merit the use of one over the other? Discuss by using suitable

 

examples.

 

a. Differences

 

b. Modes of administering a questionnaire

 

 

 

5 a. What is the analysis of variance? What are the assumptions of the technique?

 

Give a few examples where the techniques could be used.

 

b. The following data represents the number of units produced by four operators

 

during three different shifts:

 

 

 

Shifts Operator

 

A B C D

 

I 10 8 12 13

 

II 10 12 14 15

 

III 12 10 11 14

 

 

 

a. Meaning, Assumptions and examples

 

b. Formulas, Calculation, Solution and Interpretation to the

 

problem

 

 

 

6 Explain the three basic principles of professional ethics that any research must follow.

 

How do you follow an ethical practice while collecting information from the

 

respondents?

 

Basic principles of professional ethics

 

Ethical codes related to respondents

 

 

 

Dear students get fully solved assignments

 

Send your semester & Specialization name to our mail id :

 

 

 

“ kvsude@gmail.com ”

 

or

 

Call us at : +91 9995 105 420

 

 

 

 

 

 

 

 

 

DRIVE SPRING 2014

 

PROGRAM MBADS (SEM 3/SEM 5)

 

MBAFLEX/ MBAN2 (SEM 3)

 

PGDMMN (SEM 1)

 

SUBJECT CODE & NAME MK0010- Sales, Distribution and Supply Chain Management

 

BK ID B1721

 

CREDIT & MARKS 4 Credits, 60 marks

 

1 When one member of distribution channel tries to maximize its profits at the expense of rest of the members, it will create conflicts, resulting in the decline of profits. To avoid these conflicts, now retail firms have started forming vertical

 

Marketing systems (VMS). Explain the three types of VMS through which goods and services are usually distributed to customers.

 

Definition of VMS

 

 

 

Three types of VMS

 

 

 

2 Define Aggregate Planning and its strategies to meet demand and supply.

 

Definition of Aggregate planning.

 

 

 

Strategies used in Aggregate planning

 

(Chase, Level & Mixed)

 

 

 

3 An organization needs to be extremely cautious in making investments in various types of inventories. The extent of control required to be maintained on all items is not the same. Explain some important tools of Inventory management like ABC analysis, Just-In-Time & Economic order quantity model.

 

Definition of Inventory and Inventory Management

 

 

 

ABC analysis, Just-In-Time &Economic Order Quantity Model

 

 

 

 

 

4 Explain the SCOR model with a diagrammatic representation.

 

SCOR model

 

 

 

Focusing Aspects with diagram

 

 

 

5 Explain the challenges faced by International Sales Manager.

 

Listing of challenges faced by International manager

 

 

 

6 Describe the supply chain Benchmarking Procedure.

 

Definition of Benchmarking.

 

Procedure for supply chain benchmarking

 

 

 

 

 

Dear students get fully solved assignments

 

Send your semester & Specialization name to our mail id :

 

 

 

“ kvsude@gmail.com ”

 

or

 

Call us at : +91 9995 105 420

 

 

 

 

 

 

 

 

 

DRIVE SPRING 2014

 

PROGRAM MBADS (SEM 3/SEM 5)

 

MBAFLEX/ MBAN2 (SEM 3)

 

PGDMMN (SEM 1)

 

SUBJECT CODE & NAME MK0013- MARKETING RESEARCH

 

BK ID B1711

 

CREDIT & MARKS 4 Credits, 60 marks

 

 

 

 

 

1 Explain the various types of Consumer and Business to Business (B2B) market research.

 

Types of Consumer market research

 

 

 

Types of Business-Business market research

 

 

 

2 Measurement can be defined as assigning symbols or numbers to characteristics of objects. Scaling may be considered an extension of measurement. It helps an investigator to quantify the variables and assigning ranks to the items or subjects selected. Discuss the four primary scales of Measurement.

 

Definition of Primary scales of Measurement

 

 

 

Explanation of Four scales of measurement

 

 

 

3 Explain the process of sampling and classification of non-probability sampling techniques.

 

Definition of sampling

 

 

 

Process of Sampling techniques

 

 

 

Classification of Non-Probability sampling techniques

 

 

 

4 In today’s business scenario, the major aim of managers is to understand the stimuli or attitude which results in a specific set of reactions and they are responsible to measure and interpret before it occurs. Attitude measurement scales help managers in understanding consumer’s attitudes, beliefs, preferences etc. These scaling techniques are of two types: one is comparative scaling and another one is non-comparative scaling. Discuss the types of non-comparative scaling which is used widely in commercial marketing research studies with suitable examples .

 

Explanation of Non-comparative scaling

 

 

 

Types of non-comparative scaling

 

 

 

5 A survey or Research is a term which means analyzing the latest trends and collecting the related facts and figures for a particular research. Online marketing research is used by the companies to evaluate their sales performance. Discuss the types of Online marketing research.

 

Definition of Online Marketing research

 

 

 

Types of Online marketing research

 

 

 

6 Write a short notes on:

 

A. Various types of Research(any five)

 

B. Characteristics of Research

 

A. Various types of Research(any five)

 

 

 

B. Characteristics of Research

 

 

 

Dear students get fully solved assignments

 

Send your semester & Specialization name to our mail id :

 

 

 

“ kvsude@gmail.com ”

 

or

 

Call us at : +91 9995 105 420

 

 

 

 

 

 

 

 

 

DRIVE SPRING 2014

 

PROGRAM MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2 — SEM 3

 

PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/ PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/ PGDROMN/ PGDSCMN/ PGDTQMN — SEM 1

 

SUBJECT CODE & NAME MB0051-Legal Aspects of Business

 

BK ID B 1725

 

CREDIT & MARKS 4 Credits, 60 marks

 

 

 

 

 

1 What are the rights of a surety? 10

 

Rights against creditors

 

 

 

Rights against Principal Debtor

 

 

 

Right against Co-Sureties

 

 

 

2 Explain duties of a Bailor and a Bailee. 10

 

Duties of Bailor

 

 

 

Duties of Bailee

 

 

 

3 “Power of Attorney is considered as an important concept in Business Law”. Explain 10

 

Meaning

 

 

 

Types

 

 

 

Registration

 

 

 

4 “The Banking Regulation Act, 1949, provides various methods of regulation of the banking business”. Describe the key areas of regulation.

 

Methods of regulation

 

 

 

5 Explain the nature and scope of complaints under the Consumer Protection Act?

 

Persons competent to make complaints

 

 

 

Place of complaint

 

 

 

Procedure for filing a complaint

 

 

 

Admission of complaint

 

 

 

Power of the District Forum

 

 

 

6 Explain the need and types of meetings.

 

Need for meeting

 

 

 

Statutory meetings

 

 

 

Annual General Meetings

 

Extraordinary meetings

 

Class meetings

 

 

 

Dear students get fully solved assignments

 

Send your semester & Specialization name to our mail id :

 

 

 

“ kvsude@gmail.com ”

 

or

 

Call us at : +91 9995 105 420

 

 

 

 

 

 

 

DRIVE SPRING 2014

 

PROGRAM MBADS (SEM 3/SEM 5)

 

MBAFLEX/ MBAN2 (SEM 3)

 

PGDMMN (SEM 1)

 

SUBJECT CODE & NAME MK0011- Consumer Behaviour

 

BK ID B1722

 

CREDIT & MARKS 4 Credits, 60 marks

 

 

 

 

 

 

 

1 Discuss the Retail pricing strategies.

 

Explanation about pricing in retail

 

 

 

Retail Pricing Strategies

 

 

 

2 Explain the factors affecting retail store locations Decisions.

 

Definition of retailing

 

 

 

Explanation about the factors affecting retail store location decision

 

 

 

3 Explain the Retail Merchandising Management (RMM) in brief.

 

Definition of Retail Merchandising

 

 

 

Steps involved in RMM

 

 

 

4 Define e-tailing. Explain the future of electronic retailing.

 

Definition of e-tailing

 

 

 

Future of e-tailing

 

 

 

5 Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall profitability depends on Pricing. It plays an important role in strategic decision making process. Explain various pricing strategies are adapted by the retailer according to the situation.

 

Explanation of pricing in Retail

 

 

 

Retail Pricing strategies

 

 

 

6. Describe any three Rural retail strategies in brief.

 

Definition of Rural retail

 

 

 

Any three Rural retail strategies

 

Dear students get fully solved assignments

 

Send your semester & Specialization name to our mail id :

 

 

 

“ kvsude@gmail.com ”

 

or

 

Call us at : +91 9995 105 420

 

 

 

 

 

 

 

 

 

DRIVE SPRING 2014

 

PROGRAM MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2 — SEM 3

 

PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/ PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/ PGDROMN/ PGDSCMN/ PGDTQMN — SEM 1

 

SUBJECT CODE & NAME MB0050

 

RESEARCH METHODOLOGY

 

BK ID B1700

 

CREDITS 4

 

MARKS 60

 

 

 

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

 

 

 

1 Briefly describe the different steps involved in a research process. Distinguish between descriptive and causal research studies.

 

Meaning of research

 

Steps

 

Differences

 

 

 

2 Distinguish between primary and secondary methods of data collection. Explain the Interview method of data collection

 

Differences

 

Explanation of Interview method of data collection

 

 

 

3 a. Discuss four types of measurement scales with examples.

 

b. Briefly explain the concepts of reliability, validity and sensitivity.

 

a. Meaning of Measurement scales and types of Measurement scales with examples

 

b. Explanation of the concepts of reliability, validity and sensitivity

 

 

 

 

 

4 a. Distinguish between:

 

i. Schedules and Questionnaires

 

ii. Open ended and closed ended questions

 

b. What are the different modes of administering a questionnaire? What are the

 

conditions that merit the use of one over the other? Discuss by using suitable

 

examples.

 

a. Differences

 

b. Modes of administering a questionnaire

 

 

 

5 a. What is the analysis of variance? What are the assumptions of the technique?

 

Give a few examples where the techniques could be used.

 

b. The following data represents the number of units produced by four operators

 

during three different shifts:

 

 

 

Shifts Operator

 

A B C D

 

I 10 8 12 13

 

II 10 12 14 15

 

III 12 10 11 14

 

 

 

a. Meaning, Assumptions and examples

 

b. Formulas, Calculation, Solution and Interpretation to the

 

problem

 

 

 

6 Explain the three basic principles of professional ethics that any research must follow.

 

How do you follow an ethical practice while collecting information from the

 

respondents?

 

Basic principles of professional ethics

 

Ethical codes related to respondents

 

 

 

 

 

Dear students get fully solved assignments

 

Send your semester & Specialization name to our mail id :

 

 

 

“ kvsude@gmail.com ”

 

or

 

Call us at : +91 9995 105 420

 

 

 

 

 

 

 

 

 

 

 

DRIVE SPRING 2014

 

PROGRAM MBADS (SEM 3/SEM 5)

 

MBAFLEX/ MBAN2 (SEM 3)

 

PGDMMN (SEM 1)

 

SUBJECT CODE & NAME MK0010- Sales, Distribution and Supply Chain Management

 

BK ID B1721

 

CREDIT & MARKS 4 Credits, 60 marks

 

1 When one member of distribution channel tries to maximize its profits at the expense of rest of the members, it will create conflicts, resulting in the decline of profits. To avoid these conflicts, now retail firms have started forming vertical

 

Marketing systems (VMS). Explain the three types of VMS through which goods and services are usually distributed to customers.

 

Definition of VMS

 

 

 

Three types of VMS

 

 

 

2 Define Aggregate Planning and its strategies to meet demand and supply.

 

Definition of Aggregate planning.

 

 

 

Strategies used in Aggregate planning

 

(Chase, Level & Mixed)

 

 

 

3 An organization needs to be extremely cautious in making investments in various types of inventories. The extent of control required to be maintained on all items is not the same. Explain some important tools of Inventory management like ABC analysis, Just-In-Time & Economic order quantity model.

 

Definition of Inventory and Inventory Management

 

 

 

ABC analysis, Just-In-Time &Economic Order Quantity Model

 

 

 

 

 

4 Explain the SCOR model with a diagrammatic representation.

 

SCOR model

 

 

 

Focusing Aspects with diagram

 

 

 

5 Explain the challenges faced by International Sales Manager.

 

Listing of challenges faced by International manager

 

 

 

6 Describe the supply chain Benchmarking Procedure.

 

Definition of Benchmarking.

 

Procedure for supply chain benchmarking

 

 

 

 

 

Dear students get fully solved assignments

 

Send your semester & Specialization name to our mail id :

 

 

 

“ kvsude@gmail.com ”

 

or

 

Call us at : +91 9995 105 420

 

 

 

 

 

 

 

 

 

DRIVE SPRING 2014

 

PROGRAM MBADS (SEM 3/SEM 5)

 

MBAFLEX/ MBAN2 (SEM 3)

 

PGDMMN (SEM 1)

 

SUBJECT CODE & NAME MK0013- MARKETING RESEARCH

 

BK ID B1711

 

CREDIT & MARKS 4 Credits, 60 marks

 

 

 

 

 

1 Explain the various types of Consumer and Business to Business (B2B) market research.

 

Types of Consumer market research

 

 

 

Types of Business-Business market research

 

 

 

2 Measurement can be defined as assigning symbols or numbers to characteristics of objects. Scaling may be considered an extension of measurement. It helps an investigator to quantify the variables and assigning ranks to the items or subjects selected. Discuss the four primary scales of Measurement.

 

Definition of Primary scales of Measurement

 

 

 

Explanation of Four scales of measurement

 

 

 

3 Explain the process of sampling and classification of non-probability sampling techniques.

 

Definition of sampling

 

 

 

Process of Sampling techniques

 

 

 

Classification of Non-Probability sampling techniques

 

 

 

4 In today’s business scenario, the major aim of managers is to understand the stimuli or attitude which results in a specific set of reactions and they are responsible to measure and interpret before it occurs. Attitude measurement scales help managers in understanding consumer’s attitudes, beliefs, preferences etc. These scaling techniques are of two types: one is comparative scaling and another one is non-comparative scaling. Discuss the types of non-comparative scaling which is used widely in commercial marketing research studies with suitable examples .

 

Explanation of Non-comparative scaling

 

 

 

Types of non-comparative scaling

 

 

 

5 A survey or Research is a term which means analyzing the latest trends and collecting the related facts and figures for a particular research. Online marketing research is used by the companies to evaluate their sales performance. Discuss the types of Online marketing research.

 

Definition of Online Marketing research

 

 

 

Types of Online marketing research

 

 

 

6 Write a short notes on:

 

A. Various types of Research(any five)

 

B. Characteristics of Research

 

A. Various types of Research(any five)

 

 

 

B. Characteristics of Research

 

 

 

 

 

Dear students get fully solved assignments

 

Send your semester & Specialization name to our mail id :

 

 

 

“ kvsude@gmail.com ”

 

or

 

Call us at : +91 9995 105 420

 

 

 

 

 

 

 

DRIVE SPRING 2014

 

PROGRAM MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2 — SEM 3

 

PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/ PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/ PGDROMN/ PGDSCMN/ PGDTQMN — SEM 1

 

SUBJECT CODE & NAME MB0051-Legal Aspects of Business

 

BK ID B 1725

 

CREDIT & MARKS 4 Credits, 60 marks

 

 

 

 

 

1 What are the rights of a surety? 10

 

Rights against creditors

 

 

 

Rights against Principal Debtor

 

 

 

Right against Co-Sureties

 

 

 

2 Explain duties of a Bailor and a Bailee. 10

 

Duties of Bailor

 

 

 

Duties of Bailee

 

 

 

3 “Power of Attorney is considered as an important concept in Business Law”. Explain 10

 

Meaning

 

 

 

Types

 

 

 

Registration

 

 

 

4 “The Banking Regulation Act, 1949, provides various methods of regulation of the banking business”. Describe the key areas of regulation.

 

Methods of regulation

 

 

 

5 Explain the nature and scope of complaints under the Consumer Protection Act?

 

Persons competent to make complaints

 

 

 

Place of complaint

 

 

 

Procedure for filing a complaint

 

 

 

Admission of complaint

 

 

 

Power of the District Forum

 

 

 

6 Explain the need and types of meetings.

 

Need for meeting

 

 

 

Statutory meetings

 

 

 

Annual General Meetings

 

Extraordinary meetings

 

Class meetings

 

 

 

Dear students get fully solved assignments

 

Send your semester & Specialization name to our mail id :

 

 

 

“ kvsude@gmail.com ”

 

or

 

Call us at : +91 9995 105 420

 

 

 

 

 

 

 

DRIVE SPRING 2014

 

PROGRAM MBADS (SEM 3/SEM 5)

 

MBAFLEX/ MBAN2 (SEM 3)

 

PGDMMN (SEM 1)

 

SUBJECT CODE & NAME MK0011- Consumer Behaviour

 

BK ID B1722

 

CREDIT & MARKS 4 Credits, 60 marks

 

 

 

 

 

 

 

 

 

1 The ability to develop successful new products is critical to a company’s sales, future growth and long-term survival. Customers evaluate all new products based on their perceptions. Discuss the five categories of adopters classified by time of adoption.

 

Five categories of adopters

 

 

 

2 Discuss the three component model of attitudes. What is the relevance of this model to advertising objectives?

 

Three component model of attitudes

 

 

 

Relevance of this model to advertising objectives

 

 

 

3 One of the most critical decisions about creative strategy in advertising involves the choice of an appropriate appeal. Some ads are designed with the intent of appealing to the rational, logical aspect of the consumer’s decision making process. Discuss the advertising appeals which are classified as rational & logical appeals.

 

Classification of advertising appeals

 

 

 

4 Describe the levels of consumer decision making while buying.

 

Levels of consumer decision making

 

 

 

5 A product or service that a person might buy to satisfy some needs often comes at the expense of depriving another need as the person may be short on resources. These compromises are described as motivational conflict. Explain the principal form of motivational conflict with examples.

 

Explanation about motivation and motivational conflict

 

 

 

Forms of motivational conflict with examples

 

 

 

6 Write a short notes on the following:

 

A. Involvement and types of consumer behaviour

 

B. Dimensions of Involvement.

 

A. Involvement and types of consumer behaviour

 

 

 

Dear students get fully solved assignments

 

Send your semester & Specialization name to our mail id :

 

 

 

“ kvsude@gmail.com ”

 

or

 

Call us at : +91 9995 105 420

 

 

 

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