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SEMESTER 4 MH

MH0059 — Quality Management in Healthcare Services

 

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ASSIGNMENT

 

 

DRIVE WINETR SPRING 2014
PROGRAM MBA (Sem 4), MBADS (Sem 4 / Sem 6), PGDHSMN (Sem 2)
SUBJECT CODE & NAME MH0059 — Quality Management in Healthcare Services
SEMESTER 4
BK ID B1323
CREDITS 4
MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

1 Explain the objectives of quality in healthcare. Add a note on Maxwell’s concept of quality.

Answer : In thermodynamics, vapor quality is the mass fraction in a saturated mixture that is vapor; i.e. saturated vapor has a “quality” of 100%, and saturated liquid has a “quality” of 0%. Vapor quality is an intensive property which can be used in conjunction with other independent intensive properties to specify the thermodynamic state of the working fluid of a thermodynamic system. It has no meaning for substances which are not saturated mixtures (i.e., compressed liquids or superheated fluids).

 

2 Differentiate between Six sigma and Total quality management.

 

Answer : Six Sigma and Total Quality Management in Healthcare

Quality improvement in health care has developed gradually as emerging ideas have been explored and implemented within various clinical and non-clinical settings.  One of the more recent methods of quality improvement which has been introduced into healthcare organizations is Six Sigma.  Six Sigma is “a rigorous set of processes and techniques

 

3 Explain the various quality tools.

Answer : The basic seven control tools considered for achieving quality are Flow Chart, Check sheet, Histogram, Pareto Analysis, Scatter Diagram, Control Chart, and Cause and Effect Diagram for

Quality control tools-

 

  a)Flow Chart:

 

 

 

4 Explain the steps followed in implementation of QMS in healthcare organization.

 

Answer : Steps to Creating a Total Quality Management System

1.  Clarify Vision, Mission and Values

Employees need to know how what they do is tied to organizational strategy and objectives which makes it important that all employees understand where the organization is headed (its vision), what it hopes to accomplish (mission) and the operational principles (values) that will steer its priorities and decision making.

 

 

 

5 Define total quality management. Discuss the importance of TQM in healthcare.

Answer : Total quality management :

 

Total Quality Management / TQM is an integrative philosophy of management for continuously improving the quality of products and processes. TQM is based on the premise that the quality of products and processes is the responsibility of everyone involved with the creation or consumption of the products or services which are

 

 

 

6 Explain team processes in healthcare.

 

Answer : Medical Teamwork and Patient Safety: The Evidence-based Relation

 

Definitional Issues Concerning Teams and Teamwork

 

Teams and teamwork strategies have received an increased amount of attention over the past 20 years. Numerous articles and books have specifically addressed issues critical to team performance. In fact, organizations that do not rely on

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MH0058 — Legal Aspects in Healthcare Administration

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ASSIGNMENT

 

 

DRIVE WINETR SPRING 2014
PROGRAM MBA (Sem 4), MBADS (Sem 4 / Sem 6), PGDHSMN (Sem 2)
SUBJECT CODE & NAME MH0058 — Legal Aspects in Healthcare Administration
SEMESTER 4
BK ID B1322
CREDITS 4
MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

1. Discuss the various levels of consumer courts.

Answer : Consumer :

 

A consumer is a person or group of people who are the final users of products and or services generated within a social system. A consumer may be a person or group, such as a household. The concept of a consumer may vary significantly by context, although a common definition is an individual who buys products or services for personal use and not for manufacture or resale.

Levels of consumer court :

 

 

 

2. Explain the following acts:

a. The Drugs and Magic Remedies Act of 1995

Answer : –  An Act to control, the advertisement of drugs in certain cases, to prohibit the advertisement for certain purpose of remedies alleged to possess magic qualities and to provide for matters connected therewith.

 

–  The Act defines drugs and

 

 

b. Registration of Birth and Death Act of 1969

 

Answer : Registration of Births and Deaths is compulsory throughout the state, as per the ‘Registration of Births and Deaths Act 1969′ — Central Act 18 of 1969.

 

The Registration of Births and Deaths, is carried out as per ‘Tamil Nadu Birth and Death Registration Rules 2000′.

 

  • The persons responsible for doing Births and Deaths Registration are as follows:
  • A Birth or Death has to be reported for

 

3. Discuss the rights and responsibilities of the patient.

 

Answer : Patient Rights

1)      A patient has the right to respectful care given by competent personnel.

2)      A patient has the right, upon request, to be given the name of his attending physician, the names of all other physicians directly participating in his care, and the names and functions of other health care persons having direct contact with the patient.

3)      A patient has the right to every consideration of his privacy concerning his own medical care program. Case discussion,

 

4 Define abortion. Explain medical termination of pregnancy act in detail.

Answer : Abortion is the termination of pregnancy by the removal or expulsion from the uterus of a fetus or embryo prior to viability.[ A abortion can occur spontaneously, in which case it is usually called a miscarriage, or it can be purposely induced. The term abortion most commonly refers to the induced abortion of a human pregnancy.

Abortion, when induced in the developed world in accordance with local law, is among the safest procedures in medicine.

Medical Termination of Pregnancy Act (MTP)

 

 

5 . Explain the regulatory requirements in setting up and running a blood bank.

Answer : National blood  policy :

 

The policy aims to ensure easily accessible and adequate supply of safe and quality blood and blood components collected /procured from a voluntary non-remunerated regular blood donor in well equipped premises, which is free from transfusion transmitted infections, and is stored and transported under optimum conditions. Transfusion under supervision of trained personnel for all who need it irrespective of their economic or

 

 

6   Discuss the important documents and ethical codes in medical ethics.

Answer: Important documents in medical ethics :

 

There are various medical records which are important according to the codes of medical ethics. These need to be well organized and up to date. The most common types of medical records that needs to be maintained are :

 

  • Patient History and Physical examination report
  • Consultation report
  • Operative report

 

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MH0057 — Management of Healthcare

Human Resources

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ASSIGNMENT

 

 

DRIVE WINETR SPRING 2014
PROGRAM MBA (Sem 4), MBADS (Sem 4 / Sem 6), PGDHSMN (Sem 2)
SUBJECT CODE & NAME MH0057 — Management of Healthcare Human Resources
SEMESTER 4
BK ID B1321
CREDITS 4
MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

1.Explain the factors that contributed to Human Resource Management’s strategic role in healthcare.

Answer : The concept of Human Resource Management (HRM)

To begin with, HRM can be accurately termed as a paradigm that is accountable for administration stratagems and actions that effect the relation between employees and organization (Schuler, 2000). Human Resource Management encompasses several strategies necessary for successful management of the staff members working in the organization. HRM also makes sure that procedures adopted by the organization are

 

 

2.Describe recruitment in healthcare services.

 

Answer : Recruitment, assessment and selection are the three key steps for hiring employees. Of these, recruitment and selection are typically the most challenging for employers. The keys to finding the right candidates at the right time and hiring them are being strategic and thinking about the organization’s future.

 

External Recruitment Methods

 

 

3.Explain the steps in manpower planning.

Answer : Manpower planning means planning means deciding the number and type of the human resources required for each job, unit and the total company for a particular future date in order to carry out organizational activities.

 

Five Steps in Manpower Planning

 

Manpower planning requires that an estimate of

 

 

4 .Define performance appraisal. Explain the components of performance appraisal.

Answer : Performance appraisals sometimes have the reputation of creating tension between a supervisor and subordinate. However, sound and effective performance reviews share common components thatmake them positive experiences and maximize the benefit of conducting and participating in them. Emphasizing the good and helping an employee on the road to improvement are important components of effective performance appraisals.

 

 

 

 

 

5.Describe HR audit process.

Answer : Phases in HR Audit :

 

HR audit process is conducted in different phases. These phases include:

 

1. Pre-Audit Information:

 

 

 

6. Discuss the importance of team work in healthcare services.

Answer : Effective teams are vital for achieving organisational goals and objectives. Theorganisational strategies for team functions and roles determine how successful or unsuccessful teams will be. Harrington-Mackin (1994) emphasised that a team ismeans to an end —an approach for achieving a goal, whether that goal is improvedproduction, increased quality, better morale, or happier customers. Team is governed by

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MH0056 — Public Relations & Marketing for

Healthcare Organizations

 

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Send your semester & Specialization name to our mail id :

 

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ASSIGNMENT

 

 

DRIVE WINETR SPRING 2014
PROGRAM MBA (Sem 4), MBADS (Sem 4 / Sem 6), PGDHSMN (Sem 2)
SUBJECT CODE & NAME MH0056 — Public Relations & Marketing for Healthcare Organizations
SEMESTER 4
BK ID B1320
CREDITS 4
MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

1 Discuss the factors affecting healthcare marketing.

 

Answer : The one thing that you can expect in a career in health care is change. The economy, technology, the law and competition are all factors that will affect how an administrator does his or her job. In order to do it successfully, you’ll need to understand what areas will require your attention as you gain expertise in your field. Certain issues will become more important than others. Here are some trends that you should be aware of:

 

Medicare reimbursement

Already a hot topic in locations with a large senior population, changes to Medicare will be very important to administrators. Since Medicare

 

 

2 Explain market segmentation.

Answer : Market segmentation :

 

Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs, and then designing and implementing strategies to target their needs and desires using media channels and other touch-points that best allow to reach them. Market segments allow companies to create product differentiation strategies to target them.

 

Explanation :

 

Market segmentation pertains to

 

 

3 Describe the types of public relations research.

Answer : AREAS OF PUBLIC RELATIONS

 

Public relations is a multifaceted activity involving different audiences as well as different types of organizations, all with different goals and objectives. As a result, there are several specific areas of public relations.

 

PRODUCT PUBLIC RELATIONS Public relations and marketing work together closely when it comes to promoting a new or existing product or service. Public relations plays an important role in new product introductions by creating

 

 

 

4 Discuss the current scenario of medical tourism in India.

Answer : These days it seems like every country in the world promotes itself as a haven for medical tourism. The reality is that in most cases they offer sub-standard facilities and limited skills/qualifications.

 

India has tens of thousands of skilled physicians and nurse practitioners. Over the last two decades, the economic boom in India has led to the building of medical facilities & infrastructure that rival the very best that western medical care that the west has to offer. Many of the physicians that practice in these hospitals and clinics have returned (to India) from the U.S. and Europe, leaving behind successful practices.

 

 

5 Discuss the future of healthcare marketing.

Answer : For many years, healthcare trends have looked unsustainable — ageing populations result in more people needing care, while a declining workforce means fewer people to pay for, and actually deliver, that care. At the same time, an inexorable rise in the costs of care linked to long term conditions reflects the impact of modern lifestyles, as well as positive advances in medicine and public health. Up to now it has been possible to absorb these costs incrementally, but with the consequence that either a significant

 

 

 

6 Discuss the standard metrics to evaluate public relations in healthcare.

Answer : : Key factors in standard metrics to evaluate public relations :

 

1. Metrics that are meaningful for one campaign or initiative may vary from the next. Metrics that are relevant and important to one industry or organization may vary from another.

 

2. More often than not, measurement delivers actionable insight by analyzing a combination of metrics. Alone, a metric can shed light on the big picture but when combined with additional metrics, the details begin to become clear and details are what make measurement meaningful, and in turn, actionable

 

Evaluation :

 

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MB0053 —International Business Management

 

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ASSIGNMENT

 

DRIVE SPRING 2014
PROGRAM MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2 — SEM 4 

PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/ PGDIB/

PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/ PGDROMN/

PGDSCMN/ PGDTQMN — SEM 2

SUBJECT CODE & NAME MB0053 —International Business Management
BK ID B1724
CREDITS 4
MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

Q.1“Environment scanning is an important part of international business.” Explain your views on this statement and discuss what factors need to be scanned.

 

Ans :  Environmental scanning is one essential component of the global environmental analysis. Environmental monitoring, environmental forecasting and environmental assessment complete the global environmental analysis. The global environment refers to the macro environment which comprises industries, markets, companies, clients and competitors. Consequently, there exist corresponding analyses on the micro-level. Suppliers, customers and competitors representing the micro environment of a company are analyzed within the industry analysis.

 

 

 

Q.2 What is green field investment? Why is it considered as the best option for a developing country like India?

 

Ans : Green field investment :

 

A green field investment is the investment in a manufacturing, office, or other physical commerce-related structure or group of structures in an area where no previous facilities exist.

Greenfield investing is usually offered as an alternative to another form of investment, such as mergers and acquisitions, joint ventures, or licensing agreements. Greenfield Investing is often mentioned in the context of Foreign Direct Investment. A related term to green field investment which is becoming popular is brown field investment, where a site previously used for business purposes, such as a steel mill or an oil refinery, is expanded or upgraded to achieve superior return.

A form of foreign direct green field investment is where a parent company starts a new venture in a foreign country by constructing new operational facilities from the ground up. In addition to building new facilities, most parent companies also create new long-term jobs in the foreign country by hiring new employees.

 

 

Q.3 Regional integration is helping the countries in growing their trade. Discuss this statement. Describe in brief the various types of regional integrations.

 

Ans :Regional integration :

 

Regional integration is a process in which states enter into a regional agreement in order to enhance regional cooperation through regional institutions and rules. The objectives of the agreement could range from economic to political to environmental, although it has typically taken the form of a political economy initiative where commercial interests have been the focus for achieving broader socio-political and security objectives, as defined by national governments. Regional integration has been organized either via supranational institutional structures or through intergovernmental decision-making, or a combination of both.

 

Q.4 Write short note on:

a) Foreign subsidiary structure

b) international matrix structure

 

Ans : a) meaning of Foreign subsidiary structure

 

A partially or wholly owned company that is part of a larger corporation with headquarters in another country. Foreign subsidiary companies are incorporated under the law’s of the country it is located. A company whose voting stock is more than 50% controlled by another company, usually referred to as the parent company or holding company. A subsidiary is a company that is partly or completely owned by another company

 

 

 

b) meaning of international matrix structure

 

Matrix structure is defined as a type of management system in which workers report to more than one person, effectively having two or more supervisors at the same time. This can be illustrated by the example of a project environment, where professionals with different types of expertise are brought together to work on a projects. They report to a number of managers of different projects, as well as to a functional supervisor. The idea is to share knowledge and personnel to maximize effectiveness.

 

 

Q.5 Explain the Top-down and Bottom-up approach of planning.

 

Ans : Top-down and bottom-up are both strategies of information processing and knowledge ordering, used in a variety of fields including software, humanistic and scientific theories and management and organization. In practice, they can be seen as a style of thinking and teaching.

 

Top down approach :

 

A top-down approach (also known as stepwise design and in some cases used as a synonym of decomposition) is essentially the breaking down of a system to gain insight into its compositional sub-systems. In a top-down approach an overview of the system is formulated, specifying but not detailing any first-level subsystems. Each subsystem is then refined in yet greater detail, sometimes in many additional subsystem levels, until the entire specification is reduced to base elements. A top-down model is often specified with

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MB0052 — Strategic Management and Business Policy

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ASSIGNMENT

 

 

DRIVE WINETR SPRING 2014
PROGRAM MBA (Sem 4), MBADS (Sem 4 / Sem 6), PGDHSMN (Sem 2)
SUBJECT CODE & NAME MB0052 — Strategic Management and Business Policy
SEMESTER 4
BK ID B1699
CREDITS 4
MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

1. Define the term ‘strategy’. Explain the concept of ‘strategic window’.

Answer : Strategy has been studied for years by business leaders and by business theorists. Yet, there is no definitive answer about what strategy really is.

 

One reason for this is that people think about strategy in different ways.

 

For instance, some people believe that you must analyze the present carefully, anticipate changes in your market or industry, and, from this, plan how you’ll succeed in the future. Meanwhile, others think that the future is just too difficult to predict, and they prefer to evolve their strategies organically.

 

 

2. The essence of business continuity is that businesses need to be planned not only for today, but also for tomorrow, that is, for the future.

Write the meaning and importance of business continuity planning. Explain any two strategies for business continuity planning.

 

Answer : Meaning of business continuity planning :

Business continuity planning (BCP) “identifies an organization’s exposure to internal and external threats and synthesizes hard and soft assets to provide effective prevention and recovery for the organization, while maintaining competitive advantage and value system integrity”. It is also called business continuity and resiliency planning (BCRP). A business continuity plan is a roadmap for continuing operations under adverse conditions such as a storm or a crime. In the US, governmental entities refer to the process as continuity of operations planning (COOP).

Importance of business continuity

 

 

3. Write a brief note on ‘Strategic Audit’.

Answer : Internal audits serve various purposes. Some audits assess compliance with laws and regulations. Others measure compliance with the organization’s internal policies and procedures. A strategic audit helps small-business owners assess whether internal processes move the needle toward their strategic goals. Based on audit results, management adjusts operations to maximize progress toward the goals.

 

Strategic Plan

A business needs a strategic plan that includes short-term and long-term goals. Long-term goals for a bicycle shop may be to dominate the market for a niche product category – high-end off-road bicycles, for example. Short-term

 

 

 

 

4 .Price or market competitiveness of a product or business depends on its cost competitiveness. Cost competitiveness implies two things: cost efficiency and cost effectiveness. Explain the concept of cost efficiency of an organization. Analyze the major factors of cost efficiency.

Answer : Cost efficiency :

Efficiency refers to quantity or speed, effectiveness refers to quality.

Take the example of two Customer Service reps, the first one is very short with the customers. If they start to tell him any unnecessary information, he cuts them off and tells them “that’s not important”. He quickly resolves their issue but leaves them with a bad taste for the company — most will never be repeat customers. He is able to handle 50 customer calls per day.

Cost efficiency (or cost optimality), in

 

 

5 Write short notes on the following:

(a) Divestment strategy

Answer :  Divestment is a form of retrenchment strategy used by businesses when they downsize the scope of their business activities. Divestment usually involves eliminating a portion of a business. Firms may elect to sell, close, or spin-off a strategic business unit, major operating division, or product line. This move often is the final decision to eliminate unrelated, unprofitable, or unmanageable operations.

 

Divestment is commonly the consequence of a growth strategy. Much of the corporate downsizing of the 1990s has been the result of acquisitions and takeovers that were the rage in the 1970s and early 80s. Firms often acquired other

 

 

 

 (b) Liquidation strategy

Answer : A liquidation strategy involves selling a company, in its entirety or in parts, for the value of its assets. Many small business owners exit their businesses through liquidation. For example, a retailer that suffered a loss on its business may find no one interested in buying the company as a going concern. To extract as much value out of the business as possible, the owner has a liquidation sale and sells all the inventory, fixtures and equipment before permanently closing the store’s doors.

 

 

 

6. Describe the different approaches to business ethics.

Answer : Business ethics theories include the moral principles or codes a company implements to ensure that all individuals working in the company act with acceptable behavior. Business owners and managers can use an ethics theory they deem most appropriate for use in their operations. A few different business ethics theories exist, such as the utilitarian, rights, justice, common good and virtue approach. These theories can be used on their own or in combination with each other. Each theory includes specific traits or

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