ASSIGNMENT

DRIVE	SPRING 2016
PROGRAM	Master of Business Administration- MBA
SEMESTER	4
SUBJECT CODE &NAME	MK0015–Services Marketing and Customer RelationshipManagement
BKID	B1808
CREDITS&MARKS	4 Credits, 60 marks

 

Note –Answer all questions. Kindlynote thatanswersfor 10 marks questions should beapproximatelyof 400 words. Eachquestion is followed byevaluation scheme.

Q.No	Questions	Marks	TotalMarks
1	Discuss the issuesthatneed to be addressed byafirmbeforeit sets out targeting goals.
	Targeting goals	10	10
2	List & classifythe 7P’s of marketing.
	7P’s of marketing	10	10
3	Describe theHoward Shethmodel of customerBehaviour.
	Howard Shethmodel	10	10
4	What are the uses of IT in the Education&Bankingsector?
	Uses of IT in the EducationsectorUses of IT in the Bankingsector	5 5	10
5	Describe thenatureof servicemarketing.
	natureof servicemarketing	10	10
6	Write short notes on: a)  e-CRM b)  Customer LifeCycle

ASSIGNMENT QUESTIONPAPER

 

DRIVE	Spring 2016
PROGRAM	MBADS (SEM 4/SEM 6)MBAFLEX/MBA (SEM4)
SUBJECTCODE&NAME	MK0016/ML0016- AdvertisingManagementandSalesPromotion
BKID	B1809
CREDIT&MARKS	4 Credits, 60 marks

 

Note – Answerallquestions.Kindlynote thatanswersfor10marks questionsshould beapproximatelyof400 words.Eachquestion is followedbyevaluationscheme.

Q.No	Questions	Marks	TotalMarks
1	Listsomeofthe factorsthataffect advertisinginIndia.
	Explanation ofthe concepts	10	10
2	Writea shortnotes on: A.    MediaPlanners B.     Media Buyers
	A. MediaPlanners	5
	B.MediaBuyers	5	10
3	Describethe AIDAmodel of consumerresponsehierarchy.
	Explanationofthe concepts	10	10
4	Whatis “abovetheline”and“belowtheline”activitieswith respect tomarketingcommunications? Explainthe concept indetail.
	Define media	2
	Explanationofthe concepts	8	10
5	What are the various mediathat maybeusedfordirectmarketing?What aretheirprosandcons?
	Explanationof concepts	5
	Pros and Cons	5	10

6	Describethe ConsumerProtectionAct and its strengths and weaknesses.
	Explanation ofthe concepts	5
	Strengths and Weakness	5	10

ASSIGNMENT

DRIVE	SPRING 2016
PROGRAM	Master of Business Administration- MBA
SEMESTER	4
SUBJECT CODE &NAME	MK0017–E-Marketing
BKID	B1810
CREDITS&MARKS	4 Credits, 60 marks

 

Note –Answer all questions. Kindlynote thatanswersfor 10 marks questions should beapproximatelyof 400 words. Eachquestion is followed byevaluation scheme.

Q.No	Questions	Marks	TotalMarks
1	Explain the collaborativeClick-and-Brickmodel.
	collaborativeClick-and-Brickmodel	10	10
2	Explain the factors thatinfluencee-consumer’sbuying behavior.
	Factors that influence e-consumer’sbuying behavior	10	10
3	Explain the advertisingmedia commonly used bybusinesses to implementtheire-marketing plans.
	Advertisingmedia	10	10
4	What is affiliatemarketing?
	Affiliate marketing	10	10
5	Brieflyexplaincopyright&trademark.
	Copyrighttrademark	5 5	10
6	Write short notes on: a)  Blogs b)  Classified advertising
	a)  Blogs b)  Classified advertising	5 5	10

ASSIGNMENT

DRIVE	SPRING2016
PROGRAM	MBADS(SEM4/SEM6) MBAFLEX/MBA(SEM4)
SUBJECTCODE &NAME	MK0018– InternationalMarketing
BKID	B 1811
CREDIT&MARKS	4 CREDITS, 60 MARKS

 

Note–Answerallquestions.Kindlynotethatanswersfor10marksquestionsshouldbeapproximatelyof400 words. Each question is followedbyevaluationscheme.

Q.No	Questions	Marks	TotalMarks
1	Differentiatebetween GATT and WTO
	GATTWTO	5 5	10
2	Write shortnotes on the following: A.  International franchising B.  Internationalcontractmanufacturing
	A.  International franchising B.  Internationalcontractmanufacturing	5 5	10
3	What are the stages in which internationalmarketsare screenedandanalysed?
	4 Stages	2.5*4	10
4	What is counter-trade?Describethe various typesof counter-trade.
	Explanation ofthe conceptsTypes	5 5	10
5	Discuss the role ofsalespromotion and personal sellingin internationalmarketing.
	SalespromotionPersonal Selling	5 5	10
6	Write shortnotes on the following: a.  Bill of Exchange b.  Packinglist c.  Airwaybill d.  Certificate oforigin e.  Consular invoice
	a.Bill of Exchange	2	10
	b. Packinglist	2
	c. Airwaybill	2
	d. Certificate oforigin	2
	e. Consular invoice	2