SEM 3 – MK0011 –Consumer Behaviour SPRING 2016
SMU MBA SPRING 2016-2017
Dear Students,
SMU MBA SPRING 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
ASSIGNMENT
DRIVE | SPRING 2016 |
PROGRAM | Master of Business Administration- MBA |
SEMESTER | 3 |
SUBJECT CODE & NAME | MK0011 –Consumer Behaviour |
BK ID | B1722 |
CREDITS & MARKS | 4 Credits, 60 marks |
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
Q.No | Questions | Marks | Total Marks |
1 | What is positioning & how does it benefit a brand? | ||
Positioning & how does it benefit a brand | 10 | 10 | |
2 | Discuss the importance of injecting emotions into advertisements. Give suitable examples. | ||
Emotions into advertisements Examples | 7
3 |
10 | |
3 | What is brand equity & how does it benefit the company? | ||
Brand equity & it’s benefit for the company | 10 | 10 | |
4 | Discuss three component model of Attitudes. What is the relevance of this model to advertising objectives? | ||
Model of Attitudes
Relevance of model to advertising objective |
5
5 |
10 | |
5 | Discuss the nature of family decision making. | ||
Nature of family decision making | 10 | 10 | |
6 | Write short notes on:
a) Approaches to ascertain consumer’s needsb) Store image |
SMU MBA SPRING 2016-2017
Dear Students,
SMU MBA SPRING 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
a) Approaches to ascertain consumer’s needs
b) Store image |
5
5 |
10 |