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SMU MBA SEMESTER 4 MK0016- Advertising Management and Sales Promotion

SMU MBA SUMMER 2015 -2016

 

Dear Students, 

 

SMU MBA SUMMER   2015-2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”

 

DRIVE- Summer 2015

PROGRAM- MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4) PGDMMN (SEM 2)

SUBJECT CODE & NAME- MK0016- Advertising Management and Sales Promotion

BK ID- B1809

CREDIT & MARKS- 4 Credits, 60 marks

 

Q.1: Define Sales promotion. Explain the tools and techniques of consumer sales promotion.

Definition of Sales promotion (2 MARKS)

Tools and techniques (8 MARKS)

 

Answer:

Definition of Sales promotion:

Sales promotion refers to activities, materials, devices and techniques which are used to supplement the marketing and advertising operations and help to coordinate the advertising with personal selling efforts. Sweepstakes are the most well-known sales promotion tools

 

 

Q2. Write a short notes on:

  1. Gesalt Psychology
  2. Attitude change

Answer:

Gesalt Psychology:

Gestalt psychology is a school of thought that looks at the human mind and behavior as a whole. Originating in the work of Max Wertheimer, Gestalt psychology formed partially as a response to the structuralism of Wilhelm Wundt. The development of this area of psychology was influenced by a number of thinkers, including Immanuel Kant,

 

Q.3: Advertising is a paid form of communication. It has gained its significance since it attempts to build a positive attitude towards a product. Explain the characteristics and objectives of advertising.

Definition of advertising (2 Marks)

Characteristics (4 Marks)

Objectives (4 Marks)

 

ANS:

Definition of advertising:

Advertising is rather an informal word that comprises an immense number of activities. It can be anything from jokes and cartoons on the coasters and placemats on a bar table which just has a famous alcoholic beverage manufacturer’s name and logo in

 

 

Q.4: What is “above the line” and “below the line” activities with respect to marketing communications? Explain the concept in detail.

Define media(2 Marks)

Explanation of the concepts(8 Marks)

 

ANS:

Define media:

The commercial world uses the word ‘media’ as a collective term to present its services to its specific target group. There are a number of mediathat make message delivery far more focused and effective. More innovative use of newspaper space, interactive

 

 

Q.5: Explain Advertising standards council of India(ASCI)and also discuss the Forms of ethical violations in Advertising.

Explanation of ASCI (2 MARKS)

Forms of ethical violations (8 MARKS)

 

Answer:

Explanation of ASCI:

The advertising community of India is by and large very responsible and keeps out of blatant malpractices. Like most service industries which have wide impact on the population, advertising too has its own code of ethics.ASCI, the watchdog organization

 

 

Q6. What do you understand by ‘Advertising’? Describe any five factors that affect marketing and advertising.

(Definition of Advertising, Factors) 2, 8

Answer:

Definition of Advertising:

 

Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Association of the UK.

Description: 

 

SMU MBA SUMMER 2015 -2016

 

Dear Students, 

 

SMU MBA SUMMER   2015-2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”

 

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