SMU MBA SEM 4 – MK0015 –Service Marketing and Customer Relationship Management SUMMER 2016
SMU MBA SUMMER 2016-2017
Dear Students,
SMU MBA SUMMER 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
DRIVE | SUMMER 2016 |
PROGRAM | Master of Business Administration- MBA |
SEMESTER | Semester 4 |
SUBJECT CODE & NAME | MK0015 –Service Marketing and Customer Relationship Management |
BK ID | B1808 |
CREDITS & MARKS | 4 Credits, 60 marks |
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
Q.No | Questions | Marks | Total Marks |
1 | Discuss the issues that need to be addressed by a firm before it sets out targeting goals. | ||
Targeting goals | 10 | 10 | |
2 | Briefly discuss Service Marketing Mix with suitable examples. | ||
Service Marketing Mix | 10 | 10 | |
3 | Describe the Howard Sheth model of customer Behaviour. | ||
Howard Sheth model | 10 | 10 | |
4 | Briefly discuss impact & importance of IT for Education & Banking sector? | ||
IT in the Education sector IT in the Banking sector | 5
5 |
10 | |
5 | Describe the nature of service marketing. | ||
nature of service marketing | 10 | 10 | |
6 | Write short notes on:
a) e-CRM b) Customer Life Cycle |
||
a) e-CRM
b) Customer Life Cycle |
5
5 |
10 |
SMU MBA SUMMER 2016-2017
Dear Students,
SMU MBA SUMMER 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”