MB0052 – Strategic Management and Business Policy – Summer 2015
ASSIGNMENT
Drive | SUMMER 2015 |
Program | MBADS/ MBAFLEX/ MBAHCSN3/ MBA – SEM 4
PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/ PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/ PGDROMN/ PGDSCMN/ PGDTQMN – SEM 2 |
Subject code & name | MB0052 – Strategic Management and Business Policy |
Book ID | B1699 |
Credit and Max. Marks | 4 credits; 60 marks |
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme
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Q. No | Question and Scheme of Evaluation | Marks | Total Marks | |||||
1 | Describe the role of five major participants in the Strategic Management Process (SMP) of a company. | 10 | ||||||
Description of the role of 5 participants (BoD, CEO, corporate planning staff, senior managers and Consultants) | 10 | |||||||
2 | Differentiate between mission and vision of a company? Explain with examples. | 10 | ||||||
Meaning and explanation of mission statement of a company with | 5 | |||||||
examples | ||||||||
Meaning and explanation of vision of a company with examples | 5 | |||||||
3 | Explain in detail Porter’s four generic strategies. | 10 | ||||||
Explanation of Porter’s generic strategies
(Cost leadership, Focuses cost leadership, differentiation, focused differentiation) |
10 | |||||||
4 | Differentiate competence. | between | core | competence | and | distinctive | 10 | |
Explanation of core competence with examples | 5 | |||||||
Explanation of distinctive competence with examples | 5 | |||||||
5 | Define the term ‘industry’. List the types of industries. How do
you conduct an industry analysis? |
10 | ||||||
Definition of ‘industry’ | 3 | |||||||
Mentioning the types of industries | 2 | |||||||
Explanation on conducting industry analysis (including steps to be followed) | 5 | ||
6 | What is meant by ‘structure of an organisation’? Describe the five
major structural types or forms of an organisation. |
10 | |
Meaning of ‘structure of an organisation’
Description of the 5 structural types |
2
8 |
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