ML 4 sem summer 2014
Dear Students,
SMU MBA Summer 2014 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
DRIVE
SUMMER 2014
PROGRAM
MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)
PGDROMN (SEM 2)
SUBJECT CODE & NAME
ML0015- SERVICES MARKETING
1 Given your understanding of market identification, elaborate on how, in terms of market share, a firm is expected to play certain roles.
2 Discuss the purchase process of a service customer.
3 “Interaction plays a lead role in building customer relationships”. Explain Customer Information Management (CIM) in this context.
4 Explain gap analysis in detail.
5 Explain the benefits and opportunities of an effective e-CRM.
6 Discuss different customer retention strategies.
DRIVE
SUMMER 2014
PROGRAM
MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)
PGDROMN (SEM 2)
SUBJECT CODE & NAME
ML0016- Advertising Management and Sales Promotion
1 Discuss the DAGMAR approach in setting objectives and measuring effectiveness of advertising.
Meaning of DAGMAR approach
2 What is Gestalt psychology? Explain with examples how it resembles the way a person fits in the advertising message with his/her existing knowledge.
3 Advertising is a paid form of communication. It has gained its significance since it attempts to build a positive attitude towards a product. Explain the characteristics and objectives of advertising.
4 What is “above the line” and “below the line” activities with respect to marketing communications? Explain the concept in detail.
5 Describe the AIDA model of consumer response hierarchy with the help of diagram.
6 Describe some of the strategies for effective marketing and advertising in rural market.
DRIVE
SUMMER 2014
PROGRAM
MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)
PGDROMN (SEM 2)
SUBJECT CODE & NAME
ML0017-Mall Management
1 Elaborate the different models for malls.
2 What are the characteristics of international standards of shopping malls?
3“Developing a suitable tenant mix plan is crucial to the success of a tenant management strategy in malls. There are certain guiding factors that help in determining an appropriate tenant mix”. Comment
4“Branding creates and communicates a set of feelings, relations and potentials
about a specific company”. Comment on the experiential marketing in this context.
5“Adoption of new technologies is constrained by a couple of factors”. Explain such factors.
6Describe the steps of emergency management.
SUMMER 2014
PROGRAM
MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)
PGDROMN (SEM 2)
SUBJECT CODE & NAME
ML0018-Project Management in Retail
- Explain PERT and its advantages.
2 .“Project ideas pass through a brainstorming process which requires a judgmental process. Explain this judgemental process in detail.
3 Describe the components for retail project formulation.
4 Elaborate the essential skills required for appraisal of the managerial team for a retail project.
5 Explain the techniques for planning retail project activities.
6 Write short notes on:
- a) Gantt Chart
- b) Fishbone Diagrams
Dear Students,
SMU MBA Summer 2014 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
