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MB0046- Marketing Management SPRING 2015-16

 

ASSIGNMENT QUESTION PAPER

 

DRIVE SPRING 2015
PROGRAM MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2
SEMESTER 2
SUBJECT CODE & NAME MB0046- Marketing Management
BK ID B1629
CREDIT &  MARKS 4 Credits, 60 marks

 

SMU MBA SPRING 2015-2016 solved Assignments are available now. (10 years of Excellency)

 

Submission date is 30-06-2015 23:59:59

 

Dear Students,

 

SMU MBA SPRING 2015 Assignments are available. For Booking, Kindly email us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “Email ID” to our mobile number.

 

Online Purchase Link : http://smumbaassignments.com/onlineshop

 

http://smumbaassignment.com

 

Q.No Questions Marks Total Marks
1  

A marketing mix can be referred to as a planned mix of the controllable elements of a product’s marketing plan, commonly termed as 4Ps: Product, Price, Place and promotion. Considering the increasing role of services in the economy and customer orientation, additional 3 Ps such as People, Process and physical evidence were added to the marketing mix. These Ps are very important while generating optimum income for the company since it will be adjusted until the right combination that serves the needs of the customers. Define the term marketing mix. Describe the 7ps of marketing mix.

  Definition of Marketing mix 2  
  Explanation of 4ps 4  
  Additional 3Ps 4 10
2  

A brand is a composite set of beliefs and associations in the mind of consumers. In brand Development, as a part of branding strategy decision, the brand manager can decide to create new brand elements for the new products, apply some of the existing brand elements to the new product, or use a combination of existing and new brand elements to the existing and  new  products.  Define  Brand.  Explain  the  advantages  of  brand  and  the  different branding strategies used by the companies for their range of products.

  Definition of Brand 2  
  Advantages of Brand 2  
  Explanation of different branding strategies adopted by companies 6 10
3  

Describe the international market entry strategies in brief.

  Joint ventures 2  
  Strategic alliances 2  
  Direct investment 2  
  Contract manufacturing 2  
  Franchising 2 10
 

 

4

 

 

Personal selling focuses in on ‘personal’ or ‘one to one’ selling. It involves an individual salesman or a sales team establishing and building a profitable relationship with customers over a period of time through a series of steps. What is personal selling? Explain the steps in the personal selling process which helps in successful sales.

  Definition of Personal Selling 2  
  Explanation of steps in the Personal selling process 8 10
5  

Describe the stages in Business buying process.

  Explanation of Business buying process 10 10
6 Describe some of the strategies for effective marketing and advertising in rural market. Also explain the innovative use of media in rural market.
  Nature of the rural market 2  
  Strategies 3  
  Innovative use of media 5 10

 

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

SMU MBA SPRING 2015-2016 solved Assignments are available now. (10 years of Excellency)

 

Submission date is 30-06-2015 23:59:59

 

Dear Students,

 

SMU MBA SPRING 2015 Assignments are available. For Booking, Kindly email us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “Email ID” to our mobile number.

 

Online Purchase Link : http://smumbaassignments.com/onlineshop

 

http://smumbaassignment.com

 

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