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BK ID B1325



Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.


1 Electronic Commerce is commonly known as e-commerce, is a process of buying and selling of goods or services using electronic systems. List the applications and benefits of e- Commerce.


Answer : What is e- commerce

E-Commerce is one of the most important facets of the Internet today

‘e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks.’


It can be seen as part of e-business — which

‘may be defined as the utilization of information and communication technologies (ICT) in support of all the activities of business.’







2 The e-Commerce architecture is divided into different layers which help us to have an organized discussion of building blocks of e-Commerce in a logical order. Explain the layered architecture of


Answer : E-commerce Systems

E-commerce is a new kind of services where commercial activity is conducted through the Internet. E-commerce systems provide the ability to purchase and sale of goods, payment orders, service maintenance, generating prices subject to various conditions (discounts, delivery, quantity, the amount of the order), conducting of marketing



3 Suppose you are the network admin of WXZ Software Company and you are given the responsibility of managing all the servers. What are the steps you would follow to avoid hacking of the company’s information?


Answer : Threats

Viruses and other malicious software (known as “malware”) can cause data loss: malware can cause a wide array of problems for your data, ranging from individual deleted files to drive partitions becoming damaged, even entire disk drives getting erased.

In addition to viruses affecting your local computer, the Internet also poses other risks that could allow malicious individuals to access your bank




4 Assume that you are the project manager of VSG company. Due to some reason the company’s server got shut down and the company is not able to access the company’s confidential data. What steps would have been taken by you to avoid this?


Answer : You’ve heard it hundreds of times if not more – back up the data on your PCs. Maybe you even do this on a regular basis.


Still, as events in the past have proved, it doesn’t do much good to backup your critical data if it’s going to be stored locally. A hurricane or other natural disaster can affect a large area, putting your backup in as much peril as if it was stored at your organization’s site.





5 Write short note on


a. Target Audience

Answer : A target audience is a specific group of customers or clients at which a business aims its products and services. Some of the demographic attributes for the target audience include age, gender, occupation, net income, marital status and their geographic region.


Whether you are pitching a new product or trying to build a solid foundation for your business, it is important to identify and understand your target



b. Preparing the budget

Answer : One of the tasks you face as a financial officer, especially if your organization makes frequent business transactions, is that of preparing a budget. A budget is a tool used for planning and controlling your financial resources. It is a guideline for your future plan of action, expressed in financial terms within a set period of time. A budget does not have to be complex as the information below will explain.





6 Guest look is an Indian based cosmetic manufacturing company which manufactures a wide range of cosmetics for men. Although its product was used by men all over the world, a number of new cosmetic manufacturing companies arose in the market challenging Guest look. Now Guest look has to find innovative ways of advertising its products.


So far, Guest look’s advertising aids were mostly printed and television media. Now Eguest look realized the importance and benefits of e-Marketing and has started concentrating on e- Marketing. As the company is known for its integrity and will not compromise on that with spam and unsolicited mails. Therefore, company identified three techniques such as search engine optimization, improving existing website and banner ads.


a. What are the benefits of offline advertising? Are Guest look following offline advertisement? Justify your answer


b. If you are working with the development team of Guest Look, how would you go about improvising the existing website?


c. What banner ads?

Answer : Benefits of offline advertising :


Print Advertising

Print advertising is a common way to reach people through newspapers and magazines. With proper research, it is possible to target the exact audience you are looking for.

The best part is that the research can be easy for most businesses — just walk into your local bookstore and peruse the newsstand for


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