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SMU MBA SEMESTER 3 MK0013-Marketing Research

SMU MBA SUMMER 2015 -2016

 

Dear Students, 

 

SMU MBA SUMMER   2015-2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”

 

DRIVE: SUMMER 2015

 

PROGRAM: MBADS (SEM 3/SEM 5)MBAFLEX/ MBA (SEM 3) PGDMMN (SEM 1)

 

SUBJECT CODE & NAME: MK0013-Marketing Research

 

BK ID: B1711

 

CREDIT & MARKS: 4 Credits, 60 marks

 

Q.1:Describe the components of research proposal.

(Explanation- 10 marks)

Ans:

Components Research proposal

Research proposal is a document. Through this document, the decision maker and researcher enter into a contract. This document prepared by the researcher, explains the activities to be undertaken, to get the needed

 

 

Q.2:There are certain advantages and drawbacks of secondary data. Elaborate.

(Explanation of advantages of secondary data- 5 marks, Explanation of drawbacks of secondary data- 5 marks) 10 marks

Ans:

 

Advantages of Secondary Data:

Secondary data can play a substantial role in the exploratory phase of research, when the task at hand is to define the research problem and togenerate hypotheses.

It is sometimes

 

 

Q.3:“The questionnaire format changes depending upon the amount of structure and disguise required during data collection”. Comment

(Explanation of questionnaire format- 5 marks, Explanation of question composition- 5 marks) 10 marks

Ans:

 

Explanation of questionnaire format:

The questionnaire format changes depending upon the amount of structure and disguise required during data collection.

On the basis of structure and disguise, questionnaires can be roughly classified into four broad categories:

  • Structured, disguised questionnaire: In this type of questionnaire, the questions are listed in a pre-arranged order. The

 

 

Q.4. Explain non-comparative scales and its types

(Explanation of the meaning- 5 marks, Explanation of types- 5 marks) 10 marks

Ans:

 

Explanation of the meaning:

Non-comparative scaling is referred as monadic scaling i.e. only one object is evaluated at a time and no comparison is made with another object. This is the more widely used type of scale in commercial marketing research studies. Non-

 

 

Q.5. Explain the process of data preparation in detail.

(Explanation- 10 marks)

Ans:

Process of data preparation

After collecting the data, next step of researcher is to give attention on data preparation. Once the final data has been collected, researcher can initiate the process of data preparation instantly. The steps are as given in figure

Figure: Process of Data Preparation

These above steps help in preparation of data for analysis. This process plays a very significant role in research and for this the data

 

 

Q6. Write short notes on:

  1. a) Copy testing
  2. b) Sales Analysis

(Meaning with example-5, Meaning and Benefits-5) 10 marks

Ans:

 

  1. a) Copy testing

Copy testing decreases the chances of risk on brand or company image by an ineffective advertisement.

Copy testing is generally carried out on a large scale as a quantitative research study in which the target audience is shown

 

SMU MBA SUMMER 2015 -2016

 

Dear Students, 

 

SMU MBA SUMMER   2015-2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”

 

 

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