OM 0010 – OPERATIONSMANAGEMENT Spring 2016
ASSIGNMENT
DRIVE | SPRING2016 |
PROGRAM | MBA |
SEMESTER | III |
SUBJECT CODE &NAME | OM 0010 – OPERATIONSMANAGEMENT |
BKID | B1934 |
CREDITS &MARKS | 4 CREDITS AND60 MARKS |
Q.No | Criteria | Marks | TotalMarks |
1 | Writeshortnotes on: | ||
a. Originof operationsresearch
b. LevelsofStrategies inanOrganisationc. ConsumerPricingExpectationsRange |
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A | a. Origin ofoperationsresearch
b. Levels ofStrategiesin an Organisation c. ConsumerPricingExpectationsRange |
2
6 2 |
10 |
2 | ExplainfollowingModelsof OperationsResearch | ||
a. Iconicmodelb. Analoguemodel c. Symbolicmodel d. Descriptivemodel |
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A | a. Iconicmodel
b. Analoguemodel c. Symbolicmodel d. Descriptivemodel |
2.5
2.5 2.5 2.5 |
10 |
3. | CaseStudy:ServicesOperationsManagementatXYZ Restaurant
XYZ restauranthas been performingsatisfactorilyover the last30years.Itopened itsfirstoutletintheyear1980inPune,andsincethenithasgrownto1000outletsinthemid-eastAsia.Intheyear2000,XYZrestaurantenjoyedthemaximumfootfallinalmostallthenations itwaspresent.By2005,itaddedItalianandFrenchfoodinitsmenutocompetewiththeestablishedinternationalbrandsinthisfield.XYZfollowedaprocessofserviceoperationsmanagement,whichfocusesondeliveringexcellentservicestothe customers. Aftersometime,XYZfacedaproblemoflowqualityofFrenchandItalianfoodthatwasnotat |
rapidtimetomarket,rapidresponsetodemandchanges,lowcosts.EachsupplychainhaddevelopeditsownSalesOperationsplanning(SOP)processmakingitdifficulttocombineandformaglobalviewofdemandandsupplyandtomaximizesalesopportunities.Therequirementwas to create a standardSOP processto be used atallthe supplychains,incorporatingcompanyand industrybestpractice.
Thesolutionforthisproblemwasdevelopedasfollows:AworkshopanalyzedallSOPmodelsusedwithinthecompanyandcomparedthesewithbusinessrequirementsandbestpractice.AsaresultofcombinedSOPmodels,theorganizationwasabletodevelopabestfitSOPmodelthatcouldbe rolledoutacrossthecompany. Theworkshopproducedadetaileddocumentationwhichdescribedaboutinputs,meetingagendasand attendees,outputs,keyperformanceindicatorsforeachstageoftheprocess. AsimulationofthefullSOPmodelwasdevelopedthatenabledfinaldesignimprovementstobemade andtrainingofprocessparticipants andkeystakeholders.Thisallowed asuccessfulimplementationplantobedeveloped.Uponimplementing,theprocesswastriedontrialrunfora period of4 months tofacilitatefinetuning.TheresultingSOPmodelwasthenrolled outacrossthe companyto achievefullbenefits. TherapidimplementationofastandardizedSOPprocessgaveimmediatebenefitstothefortunesolutionsin termsof: · Increasedcustomerservicelevelandsuperiorproductavailability. · Reducedcostsfrom higherresourceutilization,reducedwaste. · Improvedcashflow due tooptimizedinventoryandimprovedscheduleadherence. |
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Question-
a. Givethe reasonfordeveloping astandardizedSOPprocess. b. How wasthe solutiondeveloped?c. Whatarethe benefits ofastandardizedSOPprocess? |
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A | a. Reasonfordevelopinga standardizedSOPprocess
b. How wasthesolutiondeveloped? c. Whatarethebenefits ofa standardizedSOPprocess? |
4
3 3 |
10 |
5 | What isnew product development?Explaintheimpactof interneton new productdevelopment. | ||
A | Definitionofnewproductdevelopment, how itisdriven
Descriptionoftheimpactofinternetonnewproductdevelopment(how itisfreeingdevelopers to generateideas,example/s) |
5
5 |
10 |
6 | Writeshortnotes onthefollowing: | ||
a. ValueStreamMapping
b. Benefitsof JITc. IdealProductionSystem |
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A | a. ValueStreamMapping
b. BenefitsofJIT c. IdealProductionSystem |
3
4 3 |
10 |
*A-Answer
Note–Pleaseprovidekeywords,shortanswer,specificterms,specificexamplesandmarksbreak-up(wherevernecessary)
Note–Answerallquestions.Kindlynotethatanswersfor10marksquestionsshouldbeapproximatelyof400 words. Eachquestionisfollowedbyevaluationscheme.