SMU MBA SEM 4 – MKT 402 Advertising Management and Sales Promotion
ASSIGNMENT
DRIVE SPRING 2019
PROGRAM Master of Business Administration – MBA
SEMESTER IV
SUBJECT CODE &
NAME
MKT402 Advertising Management and Sales Promotion
SET-I
Q.1 What are the various objectives that an advertiser has for any campaign?
Various objectives that an advertiser has for any campaign. 10
Q.2 Write short notes on:
- AIDA Model
- Cognitive – Response Theory of Advertising
AIDA Model 6
Q.3 Explain the factors that affect Marketing and Advertising in India.
Elaborate factors that affect Marketing and Advertising in India. 10
SET-II
Q.1 What do you mean by Direct Marketing? What are the various strengths of Direct marketing?
Explain Direct Marketing 3
Strengths of Direct Marketing 7
Q.2 Explain the concept of Sales Promotion. What are the various benefits of Sales Promotion?
Sales Promotion 3
Benefits of Sales Promotion 7
Q.3 Explain the various innovative use of mass media in Rural Marketing.
Elaborate how mass media is used for rural marketing 10
SMU MBA SPRING-2019
Dear Students,
SMU MBA SPRING-2019 Assignments are available. For Booking Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
