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SMU MBA FALL 2015-2016 ML0011-Buying and Merchandising

SMU MBA FALL 2015 -2016

 

Dear Students,

 

SMU MBA FALL   2015-2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”

DRIVE

Fall 2015

PROGRAM

MBADS (SEM 3/SEM 5)

MBAFLEX/ MBA (SEM 3)

PGDROMN (SEM 1)

SUBJECT CODE & NAME

ML0011-Buying and Merchandising

BK ID – B 1762

CREDIT & MARKS – 4 Credits, 60 marks

 

Q1. Explain different areas which are influenced by the merchandise strategy. (Explanation of different areas.) 10

Answer: Merchandising Strategy:

Before understanding the concept of ‘merchandising strategy’, it is important to understand the words ‘merchandising’ and ‘strategy’. ‘Merchandising’ basically refers to the basic product mix that the

 

 

Q2. “Success in Retailing can only be measured by making the most profitable use of the available space at hand”. Explain this statement in context to presentation of the merchandise. (Explanation of the statement) 10

Answer: Presentation of the Merchandise:

Success in retailing can only be ensured by making the most profitable use of the available space at hand. However, space does not come cheap and so; it is always advisable to prepare a

 

 

Q3. What are the essentials of successful Visual Merchandising? (Explanation of the essentials) 10

Answer : Essentials of Successful Visual Merchandising:

The following are the determinants of successful visual merchandising:

 

  • Indulging the senses: The customers should be provided a quality experience where they can indulge their senses of sight, smell, touch and sound. A bad smelling store leaves a really bad impression on the customer. This is especially true of food retail stores. The fragrance at a store should help the

 

 

Q4. Define supplier and its types in the area of retailing. (Meaning of Supplier, Types) 4, 6

Answer: Supplier: Definition:

In the area of retailing, a supplier is defined as ‘a person or an organization that offers goods to another organization or person’. Some suppliers specialize in merchandise from various countries

 

Q5. “A retailer must decide on a procedure to analyze the merchandise performance”. Comment. (Explanation of different methods of evaluation) 10

Answer: Evaluation of Merchandise Performance:

A retailer must decide on a procedure to analyse the merchandise performance.

The factors to consider would be addition or deletion of stock keeping units (SKUs), and the targets met by vendors and various other departments. There are three methods that are commonly

 

 

Q6. What are the different functions performed by the buying department of a retail store? (Explanation of different functions) 10

Answer: Functions Performed by the Buying Department of a Retail Store

The main functions of the buying department of a retail organization include buying, selling, selection, price fixing, visual merchandising and clearance.

 

 These functions

 

SMU MBA FALL 2015 -2016

 

Dear Students,

 

SMU MBA FALL   2015-2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”

 

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