MK0018– InternationalMarketing – Spring 2016
ASSIGNMENT
| DRIVE | SPRING2016 |
| PROGRAM | MBADS(SEM4/SEM6)
MBAFLEX/MBA(SEM4) |
| SUBJECTCODE &NAME | MK0018– InternationalMarketing |
| BKID | B 1811 |
| CREDIT&MARKS | 4 CREDITS, 60 MARKS |
Note–Answerallquestions.Kindlynotethatanswersfor10marksquestionsshouldbeapproximatelyof400 words. Each question is followedbyevaluationscheme.
| Q.No | Questions | Marks | TotalMarks |
| 1 | Differentiatebetween GATT and WTO | ||
| GATTWTO | 5
5 |
10 | |
| 2 | Write shortnotes on the following:
A. International franchising B. Internationalcontractmanufacturing |
||
| A. International franchising
B. Internationalcontractmanufacturing |
5
5 |
10 | |
| 3 | What are the stages in which internationalmarketsare screenedandanalysed? | ||
| 4 Stages | 2.5*4 | 10 | |
| 4 | What is counter-trade?Describethe various typesof counter-trade. | ||
| Explanation ofthe conceptsTypes | 5
5 |
10 | |
| 5 | Discuss the role ofsalespromotion and personal sellingin internationalmarketing. | ||
| SalespromotionPersonal Selling | 5
5 |
10 | |
| 6 | Write shortnotes on the following:
a. Bill of Exchange b. Packinglist c. Airwaybill d. Certificate oforigin e. Consular invoice |
||
| a.Bill of Exchange | 2 | 10 | |
| b. Packinglist | 2 | ||
| c. Airwaybill | 2 | ||
| d. Certificate oforigin | 2 | ||
| e. Consular invoice | 2 | ||
