MK0018– InternationalMarketing – Spring 2016
ASSIGNMENT
DRIVE | SPRING2016 |
PROGRAM | MBADS(SEM4/SEM6)
MBAFLEX/MBA(SEM4) |
SUBJECTCODE &NAME | MK0018– InternationalMarketing |
BKID | B 1811 |
CREDIT&MARKS | 4 CREDITS, 60 MARKS |
Note–Answerallquestions.Kindlynotethatanswersfor10marksquestionsshouldbeapproximatelyof400 words. Each question is followedbyevaluationscheme.
Q.No | Questions | Marks | TotalMarks |
1 | Differentiatebetween GATT and WTO | ||
GATTWTO | 5
5 |
10 | |
2 | Write shortnotes on the following:
A. International franchising B. Internationalcontractmanufacturing |
||
A. International franchising
B. Internationalcontractmanufacturing |
5
5 |
10 | |
3 | What are the stages in which internationalmarketsare screenedandanalysed? | ||
4 Stages | 2.5*4 | 10 | |
4 | What is counter-trade?Describethe various typesof counter-trade. | ||
Explanation ofthe conceptsTypes | 5
5 |
10 | |
5 | Discuss the role ofsalespromotion and personal sellingin internationalmarketing. | ||
SalespromotionPersonal Selling | 5
5 |
10 | |
6 | Write shortnotes on the following:
a. Bill of Exchange b. Packinglist c. Airwaybill d. Certificate oforigin e. Consular invoice |
||
a.Bill of Exchange | 2 | 10 | |
b. Packinglist | 2 | ||
c. Airwaybill | 2 | ||
d. Certificate oforigin | 2 | ||
e. Consular invoice | 2 |