SMU MBA SEM 4 – MK0016/ML0016- Advertising Management and Sales Promotion SUMMER 2016
SMU MBA SUMMER 2016-2017
Dear Students,
SMU MBA SUMMER 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
| DRIVE | SUMMER 2016 |
| PROGRAM | MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4) |
| SUBJECT CODE & NAME | MK0016/ML0016- Advertising Management and Sales Promotion |
| BK ID | B 1809 |
| CREDIT & MARKS | 4 Credits, 60 marks |
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
| Q.No | Questions | Marks | Total Marks | |||
|
1 |
Briefly discuss the Consumer Protection Act and also elucidate its strengths and weaknesses. | |||||
| Explanation of the concepts Strengths and Weakness | 5
5 |
10 | ||||
| 2 | Elaborate in detail factors that are affecting marketing and advertisement. | |||||
| Factors that affecting marketing and Advertisement. | 10 | 10 | ||||
| 3 | Explain the theories of Advertising in detail. | |||||
| Explain the theories of Advertising in detail. | 10 | 10 | ||||
| 4 | What are the various factors that are influencing in setting of budget? | |||||
| Various factors influencing budget setting | 10 | 10 | ||||
| 5 | What are the various media that may be used for direct marketing? What are their pros and cons? | |||||
| Explanation of concepts Pros and Cons | 5
5 |
10 | ||||
| 6 | Write a short note on
a. Advertising in marketing mix b. Positioning. |
|||||
| Role of advertising in marketing mix Positioning | 5
5 |
10 | ||||
SMU MBA SUMMER 2016-2017
Dear Students,
SMU MBA SUMMER 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
