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MK0017- E-MARKETING Spring 2015 -16

 

DRIVE SPRING 2015
PROGRAM MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4) PGDMMN (SEM 2)
SUBJECT CODE & NAME MK0017- E-MARKETING
BK ID B 1810
CREDIT & MARKS 4 Credits, 60 marks

 

 

Q.No Questions Marks Total Marks
1 Define E-Customers with some examples. Also explain the Online buying process.
  Definition of E-customers with examples 3  
  Online Buying process 7 10
2  

An electronic marketplace (e-marketplace) refers to a website created for common interest. It integrates the online and physical component of a company. Discuss the five kinds of partners in an e-marketplace.

  Explanation of e-marketplace 3  
  Five kinds of partners in an e-marketplace 7 10
3  

Discuss about web analytics. List and explain the visitor statistics can be gained by using metrics.

  Definition of Web analytics 3  
  Visitor statistics by metrics 7 10
4  

Explain the role of e-marketing in online advertising and as a lead generation platform.

  Online advertising 5  
  lead generation platform 5 10
5 Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy, customer service, community, site, security, and sales promotion). These functions form the framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation.
  Explanation of 2P+2C+3S formula in detail 8  
  Diagram 2 10Dill
6  

Discuss the selling methods and sales promotion of E-marketing.

  Explanation of Selling methods 5  
  Explanation of sales promotion of e-marketing 5 10

 

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

 

 

 

 

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