MK0017- E-MARKETING Spring 2015 -16
| DRIVE | SPRING 2015 |
| PROGRAM | MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4) PGDMMN (SEM 2) |
| SUBJECT CODE & NAME | MK0017- E-MARKETING |
| BK ID | B 1810 |
| CREDIT & MARKS | 4 Credits, 60 marks |
| Q.No | Questions | Marks | Total Marks |
| 1 | Define E-Customers with some examples. Also explain the Online buying process. | ||
| Definition of E-customers with examples | 3 | ||
| Online Buying process | 7 | 10 | |
| 2 |
An electronic marketplace (e-marketplace) refers to a website created for common interest. It integrates the online and physical component of a company. Discuss the five kinds of partners in an e-marketplace. |
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| Explanation of e-marketplace | 3 | ||
| Five kinds of partners in an e-marketplace | 7 | 10 | |
| 3 |
Discuss about web analytics. List and explain the visitor statistics can be gained by using metrics. |
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| Definition of Web analytics | 3 | ||
| Visitor statistics by metrics | 7 | 10 | |
| 4 |
Explain the role of e-marketing in online advertising and as a lead generation platform. |
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| Online advertising | 5 | ||
| lead generation platform | 5 | 10 | |
| 5 | Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy, customer service, community, site, security, and sales promotion). These functions form the framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation. | ||
| Explanation of 2P+2C+3S formula in detail | 8 | ||
| Diagram | 2 | 10Dill | |
| 6 |
Discuss the selling methods and sales promotion of E-marketing. |
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| Explanation of Selling methods | 5 | ||
| Explanation of sales promotion of e-marketing | 5 | 10 | |
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
