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ML0013 — Retail IT Management

Master of Business Administration- MBA Semester 3
ML0013 — Retail IT Management — 4 Credits
(Book ID: B1764)
Assignment Set – 1 (60 Marks)
Note: Answer all questions (with 350 to 400 words each) must be written within 6-8 pages. Each Question carries 10 marks 6 X 10=60
Q1. What is the role played by IT in improving customer service in the retail sector? 00+10=10
Answer : As technology leaps forward, we find it integrating in every aspect of our lives. New behaviours form and become insidious to the point where service providers need to run to catch up with the changing expectations of their customers.
Q2. What is RFID Technology? List the advantages of using ECR? 05+05=10
Answer : Radio-frequency identification (RFID) is a technology to electronically record the presence of an object using radio signals. It is used for inventory control or timing sporting events. RFID is not a replacement for the bar-coding, but a complement for distant reading of codes. The technology is used for automatically identifying a person, a package or an item. To do this, it relies on RFID tags. These are small transponders (combined radio receiver and transmitter) that will transmit identity information over a short distance,
Q3. Briefly describe the 5 steps involved in designing a database. 00+10=10
Answer : Database design is the process of producing a detailed data model of a database. This logical data model contains all the needed logical and physical design choices and physical storage parameters needed to generate a design in a Data Definition Language, which can then be used to create a database. A fully attributed data model contains detailed attributes for each entity.
The term database design can be used to describe many different parts of the design of an overall database system. Principally, and most
Q4. List the merits and demerits of online retailing. 05+05=10
Answer : The e-retailing(less frequently; e-Retailing, e-Tailing, etc.) is the concept of selling of retail goods using electronic media, in particular, the internet. The vocabulary electronic retailing, that used in internet discussions as early as 1995, the term seems an almost in evitable addition to e-mail, e-business and e-commerce, etc. e-retailing is synonymous with business- to- consumer (B2C) transaction model  of e-commerce. Although e-retailing is an independent business model with certain specific constituents like; trust model, electronic transaction process, etc, but in reality it is a subset of e- commerce by nature.
Q5. List and explain the competitive strategies used by retail firms to counter competitive forces
Answer : In essence, the job of the strategist is to understand and cope with competition. Often, however, managers define competition too narrowly, as if it occurred only among today’s direct competitors. Yet competition for profits goes beyond established industry rivals to include four other competitive forces as well: customers, suppliers, potential entrants, and substitute products. The extended rivalry that results from all five
Q6. Write a note on retail workflow management with the flow chart 05+05=10
Answer : Retail store operations involve a number of operational processes performed on a continual basis by different members of a retail store team. The workflow of retail operational processes is fairly similar between different organizations, as companies have shared best practices and experiences over the years. Understanding the basic operational processes and workflow of a retail store can help you to structure operations for your own retail business.

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