SEM 4 – MK0016- Advertising Management and Sales Promotion WINTER 2014
SMU MBA WINTER 2014-2015 solved Assignments are available
Dear Students,
SMU MBA WINTER 2014 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
| DRIVE | WINTER 2014 |
| PROGRAM | MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4) PGDMMN (SEM 2) |
| SUBJECT CODE & NAME | MK0016- Advertising Management and Sales Promotion |
| BK ID | B 1809 |
| CREDIT & MARKS | 4 Credits, 60 marks |
1
Explain the different types of Advertising copy.
Definition of Advertising copy
Explanation of types
2
Discuss the DAGMAR approach in setting objectives and measuring effectiveness of advertising.
Meaning of DAGMAR approach
Explanation of DAGMAR approach
3
Advertising is a paid form of communication. It has gained its significance since it attempts to build a positive attitude towards a product. Explain the characteristics and objectives of advertising.
Definition of advertising
Characteristics
objectives
4
What is “above the line” and “below the line” activities with respect to marketing communications? Explain the concept in detail.
Define media
Explanation of the concepts “above the line” and “below the line”
5
Describe the AIDA model of consumer response hierarchy with the help of diagram.
Explanation of AIDA model
Diagram
6
Describe some of the strategies for effective marketing and advertising in rural market.
Discuss the nature of rural market
Strategies
SMU MBA WINTER 2014-2015 solved Assignments are available
Dear Students,
SMU MBA WINTER 2014 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
