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SEM 4 – MK0016- Advertising Management and Sales Promotion WINTER 2014

SMU MBA WINTER 2014-2015 solved Assignments are available

 

Dear Students,

 

SMU MBA WINTER 2014 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”

 

 

 DRIVE WINTER 2014
PROGRAM MBADS (SEM 4/SEM 6)

MBAFLEX/ MBA (SEM 4)

PGDMMN (SEM 2)

SUBJECT CODE & NAME MK0016- Advertising Management and Sales Promotion
BK ID B 1809
CREDIT & MARKS 4 Credits, 60 marks

 

1

Explain the different types of Advertising copy.

Definition of Advertising copy

 Explanation of types

 

2

Discuss the DAGMAR approach in setting objectives and measuring effectiveness of advertising.

Meaning of DAGMAR approach

Explanation of DAGMAR approach

 

3

Advertising is a paid form of communication. It has gained its significance since it attempts to build a positive attitude towards a product. Explain the characteristics and objectives of advertising.

Definition of advertising

 Characteristics

 objectives

 

4

What is “above the line” and “below the line” activities with respect to marketing communications? Explain the concept in detail.

Define media

Explanation of the concepts “above the line” and “below the line”

 

5

Describe the AIDA model of consumer response hierarchy with the help of diagram.

Explanation of AIDA model

Diagram

 

6

Describe some of the strategies for effective marketing and advertising in rural market.

Discuss the nature of rural market

Strategies

 

 

SMU MBA WINTER 2014-2015 solved Assignments are available

 

Dear Students,

 

SMU MBA WINTER 2014 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”

 

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