SMU MBA SEM 4 – MK0018– International Marketing SUMMER 2016
SMU MBA SUMMER 2016-2017
Dear Students,
SMU MBA SUMMER 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
| DRIVE | SUMMER 2016 |
| PROGRAM | MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4) |
| SUBJECT CODE & NAME | MK0018– International Marketing |
| BK ID | B 1811 |
| CREDIT & MARKS | 4 CREDITS, 60 MARKS |
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
| Q.No | Questions | Marks | Total Marks |
| 1 | Differentiate between GATT and WTO | ||
| GATT | 5 | 10 | |
| WTO | 5 | ||
| 2 | Write short notes on the following:
A. International franchising B. International contract manufacturing |
||
| A. International franchising | 5 | 10 | |
| B. International contract manufacturing | 5 | ||
| 3 | What are the stages in which international markets are screened and analysed? | ||
| 4 Stages | 2.5*4 | 10 | |
| 4 | What is counter-trade? Describe the various types of counter-trade. | ||
| Explanation of the concepts | 5 | 10 | |
| Types | 5 | ||
| 5 | Briefly discuss the role of sales promotion and personal selling in international
marketing. |
||
| Sales promotion Personal Selling | 5
5 |
10 | |
| 6 | Write short notes on the following:
a. Bill of Exchange b. Packing list c. Air way bill d. Certificate of origin e. Consular invoice |
||
| a. Bill of Exchange | 2 | 10 | |
| b. Packing list | 2 | ||
| c. Air way bill | 2 | ||
| d. Certificate of origin | 2 | ||
| e. Consular invoice | 2 | ||
SMU MBA SUMMER 2016-2017
Dear Students,
SMU MBA SUMMER 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
