SMU MBA SEM 4 – MK0015 –Service Marketing and Customer Relationship Management SUMMER 2016
SMU MBA SUMMER 2016-2017
Dear Students,
SMU MBA SUMMER 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
| DRIVE | SUMMER 2016 |
| PROGRAM | Master of Business Administration- MBA |
| SEMESTER | Semester 4 |
| SUBJECT CODE & NAME | MK0015 –Service Marketing and Customer Relationship Management |
| BK ID | B1808 |
| CREDITS & MARKS | 4 Credits, 60 marks |
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
| Q.No | Questions | Marks | Total Marks |
| 1 | Discuss the issues that need to be addressed by a firm before it sets out targeting goals. | ||
| Targeting goals | 10 | 10 | |
| 2 | Briefly discuss Service Marketing Mix with suitable examples. | ||
| Service Marketing Mix | 10 | 10 | |
| 3 | Describe the Howard Sheth model of customer Behaviour. | ||
| Howard Sheth model | 10 | 10 | |
| 4 | Briefly discuss impact & importance of IT for Education & Banking sector? | ||
| IT in the Education sector IT in the Banking sector | 5
5 |
10 | |
| 5 | Describe the nature of service marketing. | ||
| nature of service marketing | 10 | 10 | |
| 6 | Write short notes on:
a) e-CRM b) Customer Life Cycle |
||
| a) e-CRM
b) Customer Life Cycle |
5
5 |
10 | |
SMU MBA SUMMER 2016-2017
Dear Students,
SMU MBA SUMMER 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
