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summer 2014 sem 2


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Q1. Explain the four basic varieties of layouts for manufacturing facilities. (Process layout — 4

marks; Product layout- 3 marks; Group technology layout — 2 marks; Fixed position layout — 1


Q2. The major decision areas in supply chain management have both strategic and operational

elements . Explain these decision areas in detail. (Location decisions; Production decision;

Inventory decisions; Transportation decisions- 10 marks, i.e 2.5 marks each)

Q3. Business process is a total response that a business undertakes utilising the resources and

delivering the outputs that create a value for the customer. Business process modelling refers to

a set of activities undertaken to optimise the business process. Business process modelling can

be categorised into two parts — Logical processing modelling and physical process modeling.

Explain in detail of the two processes of modeling. (Logical processing modeling : Definition — 1

mark , Steps to be followed to make the work smoother — 2 marks, Explanation of logical

process model including what it consists of , represents, improves and identifies; logical

modelling formats ;ways of representing logical process modelling — 4 marks; physical process

modeling including definition, what it deals with , why objects during physical modelling vary

on the database software being used, outcomes- 3 marks)

4 Write short notes on:

a) Dimensions of quality

b) Characteristics of project mindset

Q5. It is possible to work according to the project plan only by careful monitoring of the project

progress. There are various steps involved in monitoring and controlling a project from start to

end. One of the steps is progress control of a project which can be achieved by completing

certain steps. Explain the steps of progress control. (Monitor performance, Update schedule,

Update costs, Re-plan stage schedule, Conduct team status review, Create status report, Create

flash report, Project status reports – 10 i.e. 1.25 marks each)

6 Write short notes on

a) Pure strategies employed to assist in aggregate planning

b) Approaches to scheduling



Dear Students, 
SMU MBA Summer  2014  Assignments are available. For Booking ,Kindly mail us on OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”



1. TCS has emerged as India’s most admired company ahead of Hindustan Unilever, ITC, and

Infosys, says global management consultancy Hay Group. TCS replaced last year’s winner group

company Tata Steel by scoring highest on parameters such as corporate governance, financial soundness, and talent management. Two criteria in particular, Leadership, and Creating

Shareholder Value separated the winners.

How do you think effective interaction between HR and finance department of a firm helps in

achieving its skills?

Do you think that TCS has preferred the profit maximization approach over the wealth

maximization approach?

[Interaction between HR and finance functions-4

Goals of Financial management-6]

2. A) The current price of an Ashok Leyland share is Rs. 30. The company is expected to pay a

dividend of Rs. 2.50 per share which goes up annually at 6%. If an investor’s required rate of

return is 11%, should he or she buy this share or not?

B) A bond with a face value of Rs. 100 provides an annual return of 8% and pays Rs. 125 at the

time of maturity, which is 10 years from now. If the investor’s required rate of return is 12%,

what should be the price of the bond?

[A Problem-5

B problem-5]

3. a) How do you think the trend of capital structure across the Indian corporates affect the

economy as a whole?

b) What proportion of debt and equity should be taken up in the capital structure of a firm?

c) Discuss the theories that are propounded to understand the relationship between financial

leverage and value of the firm.

[a) Trend of capital structure-2

b) proportion of debt and equity-3

c) explain the theories-5]

4. HPCL was established in 1952, operates from 500 different locations, including refineries,

terminals, LPG plants, aviation service facilities, etc. They developed a Lotus Notes workflow

tool and deployed it across the organisation so that any capital investment proposal from any

operating location in the country can be routed to relevant reviewers and approving authorities.

With the implementation of the new online system, the total cost savings as a result of reduced

man-hours amounts to about Rs 25 lakh per annum.

1. What do you think would have been the complexities involved in implementing this new

project at HPCL?

2. What are the various phases in the capital budgeting process? To what extent do you believe

that automation can ease out the process?

[1) capital budgeting process-5

2) Phases in capital budgeting decisions-5]

5. A) Indicate whether the operating cycle in the following industries is short (less than 30

days), medium (less than 6 months) or long (more than 6 months) Steel, rice, vegetables, fruits,

jewellery, processed food, furniture, mining, flowers and textiles

b) Companies with the shortest working capital cycles have current ratios much lower than the

firms with longer cycles. What is your view on this statement? How do you think the operating

cycle affects operating profit margins?

c) Discuss the relationship between working capital management and market performance of a

company? Do you think the kind of relationship varies depending on the type of industry?

[a) duration-2

b) operating cycle-4

c) need for working capital-4]

6. Nirma acquired Core Healthcare Ltd. in FY 2007. To bring about improvement in terms of

liquidity in the script of the Company , it has gone for a stock split because it hasn’t had any

buyback in the recent past. Nirma paid Interim dividend in 2007 to avoid the higher dividend

tax announced in that year’s budget.

Henkel, on the other hand, has a very weak Dividend Policy. The major reason being that the

company has weak operations and low margins. There is no record of Stock Splits and Buybacks

by Henkel India in the past.


Discuss the dividend polices of these two companies.

[a) Analyse the dividend policies of the two companies for the last 10 years-7

b) Explain stock split and buyback of shares-3]



Dear Students, 
SMU MBA Summer  2014  Assignments are available. For Booking ,Kindly mail us on OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”



MB0046- Marketing Management

1. A brand is a composite set of beliefs and associations in the mind of consumers. In brand

development, as a part of branding strategy decision, the brand manager can decide to create

new brand elements for the new products, apply some of the existing brand elements to the new

product, or use a combination of existing and new brand elements to the existing and new

products. Explain the different branding strategies used by the companies for their range of


Definition of Brand

Advantages of Brand

Explanation of different branding strategies adopted by companies

2 Describe the international market entry strategies in brief.

Joint ventures

Strategic alliances

Direct investment

Contract manufacturing


3 Explain the classification of market based on nature of Competition and area.

Definition of market

Classification of market based on nature of Competition and area

4 Personal selling focuses in on ‘personal’ or ‘one to one’ selling. It involves an individual

salesman or a sales team establishing and building a profitable relationship with customers

over a period of time through a series of steps. Explain the steps in the personal selling process

which helps in the successful sales.

Definition of Personal Selling

Explanation of steps in the Personal selling process

5 Discuss about competition based pricing and product mix pricing strategies with examples.

Define pricing

Explanation of product mix pricing strategies with examples

6 Do you think the argument of some theorists that the traditional Ps are not enough for

services marketing? Give suitable examples to prove your point.

Define Service Marketing

Explanation of 4p’s

Explanation of Additional 3 p’s




1 In the current e-world any organisation’s massive operations are managed by various types of

information systems that help them to achieve their goals of servicing their clients. This can be done by the growth of modern organization. Discuss some of the essential features of modern


A Listing the features

Explaining each of them in brief

2 Marketing managers are keener to look for a least cost route that also allow a sales person to

meet all his customers. Identifying a least cost route with this features is slightly complicated.

Therefore, managers depend on decision support tools to find the most cost effective routes to

cover the market. The travelling salesman problem is one of such tool. Describe the tool with a


A Graphical representation of Travelling salesman problem

Describing the problem

3 There are many examples of digital goods. Companies such as are selling digital

versions of books over their site. These digital books can be read on special readers that display

the pages on a screen.

a. List the important properties of information goods

b. Explain positive feedback with diagrams

Aa. Listing the properties

b. Two diagrams

Explanation on positive feedback

4 Decision support systems (DSS) are used extensively across organisations to assist managers

with making decisions. Decision making by managers involves the phases of intelligence, design,

and choice, and DSS help mainly with the choice part as they support structured and

unstructured types of decisions.

a. What is it that managers do when they make decisions?

b. Explain the different types of decisions

Aa. Explaining decision making process

b. List and describing the different types of decisions

5 What is crowdsourcing? How does the site Galaxy Zoo manage crowdsourcing?

A Crowdsourcing definition

Explaining site Galaxy Zoo management

6 Data and information relating to individuals could be of sensitive nature. Give some examples

of such kind of data

AExplaining five examples+




1 Discuss the various stages involved in the methodology of Operations Research. Briefly

explain the techniques and tools of Operations Research.

2 Explain the steps involved in linear programming problem formulation with an example.

Discuss in brief the advantages of linear programming

3. a. What is degeneracy in transportation problem? How it can be resolved?

b. Solve the following transportation problem using Vogel’s approximation method.

Factories Distribution Centres Supply

C1 C2 C3 C4

F1 3 2 7 6 50

F2 7 5 2 3 60

F3 2 5 4 5 25

Requirements 60 40 20 15

[Degeneracy in transportation problem and resolving it-5

Computation/Solution to the problem-5]

4. a. Explain the steps in Hungarian method. Differentiate between Transportation and

Assignment problem.

b. Find the optimal assignment of four jobs and four machines when the cost of assignment is

given by the following table:

J1 J2 J3 J4

M1 10 9 8 7

M2 3 4 5 6

M3 2 1 1 2

M4 4 3 5 6

[Steps in Hungarian method-3

Differences between Transportation and Assignment problem-3

Computation/Solution to the problem-4]

5. Define Simulation. Explain the Simulation procedure. Discuss the use of Simulation with an


[Meaning of Simulation-2

Simulation procedure-4

Use of simulation with an example-4]

6. Explain the following:

a. Integer programming model

b. PERT and CPM

c. Operating Characteristics of a Queuing System

[Explanation of Integer programming model-4

Explanation of PERT and CPM-3

Explanation of Operating Characteristics of a Queuing System-3




1 There cannot be a single ideal structure for all organisations as different organisations have

different size, environment, resources, technologies, and goals. There are many different ways

in which people can be organised to work on projects.

Explain in brief the concept of organisational structure.

A Brief explanation following organisation structures, advantages, disadvantages and examples

for each type of structure

2 Write short notes on:

ï‚· Work Breakdown Structure(WBS)

ï‚· Rules for network construction

ï‚· Risk retention

ï‚· Emerging methods of communication

3 Purchase cycle is a standard process that corporations and individuals progress through (in

order) when purchasing a product or service. It is also known as the ‘buying cycle’ or ‘purchase

process’. Explain the elements of the purchase cycle of a project.

AElements of the purchase cycle

4 Write a note on Earned Value Method (EVM)

AEVM explanation

Parameters to calculate performance measures

Plot of BCWS versus time

Plots BCWS, ACWP, and BCWP for a typical project

5 What are the common features available in PM software packages?

A Common features available in PM


6 A project should earn sufficient return on the investment. The very idea of promoting a project

by an entrepreneur is to earn attractive returns on investment on the project.

If there are many alternative projects, all of which, at first sight, appear to be more or less equal

in profit earning capacity, the investor should make a comparative study of the return on the

different alternative proposals before choosing one. Such financial analysis broadly falls under

two categories. They are:

ï‚· No discounted cash flow techniques

ï‚· Discounted cash flow techniques

Explain the subdivisions within the above two categories.

AExplanation of subdivisions of No discounted cash flow techniques

Explanation of subdivisions of discounted cash flow techniques



Dear Students, 
SMU MBA Summer  2014  Assignments are available. For Booking ,Kindly mail us on OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”



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