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ML0017 — Mall Management

Master of Business Administration- MBA Semester 4
ML0017 — Mall Management — 4 Credits
(Book ID: B1334)
Assignment Set – 1 (60 Marks)
Note: Answer all questions (with 350 to 400 words each) must be written within 6-8 pages. Each Question carries 10 marks 6 X 10=60
Q1. Elaborate some of the features of the malls  02+08=10
Answer : A shopping mall is a building or group of buildings that contains stores. The stores are connected by walkways so that consumers can easily walk between the stores. Malls can be built in an enclosed or open-air format.
The Grand Bazaar in Istanbul is an early shopping mall dating from the 15th century. In 1819, London opened a shopping centre called the Burlington Arcade. Milan, Italy built a shopping centre in the 1860s called the Galleria Vitoria Emmanuelle II.
Q2. Describe Demographic Segmentation. 02+08=10
Answer : Segmentation generally divides a population based on variables. Thus demographic segmentation too has its own variables such as Age, gender, family size, income, occupation, religion, race and nationality.
Demographic segmentation is one of the most commonly used forms of segmentation as it is clearly identifiable. The variables used for Demographic segmentation help divide a large population into specific customer groups.
Q3. Describe the factors to be considered while choosing a particular location. 02+02+04+02=10
Answer : One of the basic concepts taught in almost every introductory marketing course is The Four P’s: Price, Product, Promotion and Place. “Place” refers generally to distribution, i.e., where your customer evaluates and ultimately receives your product or service. While this may not matter much for people who work virtually, or who run a business that drop-ships from a third party, it’s critical for restaurants, retailers, and even many service businesses. Ironically, while “place” is often the most permanent of the four P’s, it’s also
Q4. Explain the ‘Option’, ‘Clauses’ & ‘Provision’ available in Lease Agreement? 02+08=10
Answer : Today, options to purchase, lease options and lease purchase agreements are three different financing documents. The variances are state specific and not all states have identical laws. Before entering into an agreement with a seller, buyers should obtain the advice of a real estate lawyer. The information below is an overview and is not meant to be construed as legal advice.
Q5. Explain the importance of first aid in a shopping mall. 02+06+02=10
Answer : First aid is the immediate and basic care given to an injured or sick person before a doctor, other health professional or emergency services take over their treatment.
It focuses on preserving life and minimising serious injury by maintaining breathing and circulation, stemming blood, immobilising broken bones etc
Q6. Describe the various noise controlling techniques that can be employed in a mall in brief. 02+08=10
Answer : Extremely high-power sound waves can disrupt and/or destroy the eardrums of a target and cause severe pain or disorientation. This is usually sufficient to incapacitate a person. Less powerful sound waves can cause humans to experience nausea or discomfort. The use of these frequencies to incapacitate persons has occurred both in counter-terrorist and crowd control settings.

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