Sikkim manipal Solved MBA Assignments, SMU MBA, Solved assignments, 1st sem, 2nd sem, 3rd sem, 4th sem, SMU MBA PROJECTS

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IGNOU MBA 2014 – 2015


 1. Briefly describe the responsibilities a professional manager has towards various stakeholders with respect to sustainability of a business organization. Cite example of any business organization, and describe managerial responsibilities to support your response. Briefly describe the organization and the position you are referring to.

 2. What hinders effective Decision-making? How can barriers to effective decision making be overcome?

Draw from your own experience or the organizational experience, you are aware of, to support your answer. Briefly describe the organization and the situation you are referring to.


3. “Conflict can have both positive and negative impact on individuals, groups, and organisations. As a result of inter-group conflict, certain changes occur within groups and between groups. Some changes have positive effects, others have negative effects”.

Elaborate this statement and discuss the underlying concepts and dynamics with examples from the organizational experience you have had or you are aware of. Briefly describe the organization and the events you are referring to.


4. Define and describe strategic and operational planning. What are the essential steps involved in planning for an enterprise?

Explain with examples from the experience you have or you are aware of. Briefly describe the organization you are referring to.




1. “Borderless world, Diversity, and Knowledge Power are the three broad phenomena of 21st century, posing challenges to the corporate world and culminating into fierce competitive environment”.

Elaborate this statement and discuss the underlying concepts, specifically in respect of the challenges faced by the corporates in managing Human Resources.

Draw examples from the cases you are aware of. Briefly describe the situation and organizational limitations you are referring to.


2. Define and describe the inter-relationship between Self-Concept, Concept of Role and Orgnisational Socialisation. Explain with examples, you have come across or aware of. Relate your response with the socialization factors in organizational socialization process. Briefly describe the organization you are referring to.


3. What is the role and purpose of Human Resource Accounting? Explain with suitable examples, citing the limitation this process has in organizational situations. Draw from your own experience or the ones you are aware of. Briefly describe the organization, situation and organizational dynamics you are referring to.


4. What are the key factors governing motivational aspects of Reward Management, which have substantial impact on development, implementation, maintenance, communication, and evaluation of reward process? Explain with examples from your own experience or the ones you are familiar with.

Briefly describe the organization and the situation you are referring to.




1. a) Explain how the politico-legal environment in a country affects business firms.




b) Analyze the interaction between political environment and business management citing relevant examples.


2. Briefly examine the growth, problems and prospects of Small Scale Industry (SSI) in the post reform period.


3. How do the TRADE policy reforms help in enhancing the competitiveness of a nation in the international market? Discuss.


4. “The long term goals of reducing poverty, achievement of full employment and growth with social justice have remained unattended in the process of economic reforms”. Analyze the above statement in detail with respect to the present context.




1. Study the Accounting Information System being followed in your organization, Prepare a report on the functioning of this system and also give your views on how the system could be improved.


2. You are required to prepare the company’s Balance Sheet as on 31st March 2014, and its Profit and Loss Account for the year ended on the date, from the information provided and also making necessary assumptions wherever required. The under mentioned balances appeared in the books of Dingo Flour Mills Ltd, as on 31st March 2014.


Share Capital (Authorized and Issued), 60,000Shares of Rs. 10. Each.




Motor Vehicles



General Reserve 2,50,000 Furniture 5,000
Unclaimed Dividends 6,526 stocks 1,72,058
trade Creditors 36,858 Book Debts 2,23,380
Buildings 1,00,000 Investments 2,88,950
Purchases 5,00,903 Depreciation Reserve 71,000
Sales 9,83,947 Cash Balances 72,240
Manufacturing Expenses 3,59,000 Director’s Fees 1,800
Establishment 26,814 Interim Dividend 15,000
General Charges 31,078 Interest 8,544
Machinery 2,00,000 Profit and Loss Account. 1st April 2013 (Cr.) 16,848
Staff Provident fund 37,500

Additional Information:-

a) The stock of wheat and flour on 31st March 2014, were valued at Rs. 1,48,680.

b) Provide Rs. 10,000 for Depreciations of block, and Rs. 1,500 for the company’s contribution to the Staff Provident Fund.

c) Interest accrued on INVESTMENT amounted to Rs. 2,750.

d) A claim of Rs. 2,500 for workmen’s compensation is being disputed by the company.

e) Establishment includes Rs. 6,000 paid to the Manager who is entitled to remuneration @ 5% of profit ascertained according to the companies Act, subject to a minimum of Rs. 10,000 p.a.


3. Gattu Corporation makes a driveway sealing compound that it sells in 5 gallon cans for Rs. 50 Per can. Company’s sales personnel have estimated annual sales of 3,600 units divided among the quarters as follows:

First quarter 1,000 units

Second quarter 1,100 units

Third quarter 800 units

Fourth quarter 700 units

Operating capacity of the manufacturing facilities is 900 units per quarter. Production of more than 900 units requires additional costs. Production cost is Rs. 30 per unit and there would be a 20 percent increase in cost for units in excess of 900 per quarter. The production manager is evaluated on the cost of production, whereas the sales manager is evaluated on the basis of sales revenue. The sales manager claims that if he had only 900 units to sell in each of the first two quarters, the unsatisfied customers would switch to new products and sales in each of the last two quarters would be 50 units less than estimated.

You are required to prepare sales and production budgets to determine how production should be scheduled and to resolve the conflict between the sales and production managers.


4. Kongo & Sons is considering two mutually exclusive projects. Both need a initial cash outlay

of Rs. 10,000 each, and have a life of five years. Company’s required rate of return is 10 percent and pays tax at a 50 per cent rate. The projects are going to be depreciated on a straight line basis. The before taxes cash flows expected to be generated by the projects are as follows:




1. a) Explain the Product Selection and stages involved therein.

b) What is producibility? How does it affect product selection?


2. a) Define job design. How has management viewed job design since the industrial revolution?

b) List the important factors that must be addressed in job design and briefly discuss the importance of each one.


3. What do you understand by slack? Construct an example and show how you can use the knowledge of slacks for better project management.


4. What is the fundamental difference between the use of acceptance sampling plans and process control charts?


5. Write short notes on:

a) Alternative Capacity Sources

b) FAST Diagram

c) Taxonomy of waste.




1. (a) Distinguish between Product Vs Services MARKETING with suitable illustrations.

(b) Briefly explain the various elements required in the formulation of marketing strategy in the followings service offerings:

(i) Health Tourism

(ii) Cellular Phone Services


2. (a) Discuss the term marketing mix. What makes the elements of marketing mix assume importance in planning the firms’ MARKET opportunities in capturing market share.

(b) Bring out the significance of Marketing Research in a manufacturing & marketing

Organization. What are the challenges faced by researcher in understanding M.R. in India?



3. (a) What makes a sound and through knowledge of consumer behavior is of utmost importance for every MARKETER in the current marketing environment. Justify your answer with a suitable example of your choice.

(b) Discuss the concept of Product Life Cycle (PLC) of any FMCG Product of your choice.


4. (a) Briefly explain the steps involved in the selling process by taking any semi industrial product of your choice.

(b) Elaborate with suitable example the importance of distribution channels in MARKETING of

firms product offerings.




1. Is Information Technology as vital to modern, global business as MONEY? Why or why not? Discuss some trends in IT development.


2. “MIS has become very important in modern organizations.” Explain this giving suitable examples.


3. Describe how IT facilitates recruiting, training and personnel development and labour planning.


4. Distinguish between information and knowledge. Develop an information system for human resource department.


5. Write short notes on following:

(i) Programmed decisions

(ii) Emerging trends in convergence of IT

(iii) Intranet and Internet




1. What are quartiles, deciles, and percentiles? State the general equation of computing the ith quartile, jth decile, and kth percentile.


2. In a railway reservation office, two clerks are engaged in checking reservation forms. On an average, the first clerk (A1) checks 55 per cent of the forms, while the second (A2) checks the remaining. While A1 has an error rate of 0.03 that of A2 is 0.02. A reservation form is selected at random from the total number of forms checked during a day and is discovered to have an error. Find the probabilities that it was checked by A1, and A2, respectively.


3. The weekly wages of 2000 workmen are normally distributed with mean wage of Rs 70 and wage standard deviation of Rs 5. Estimate the number of workers whose weekly wage are

a. between Rs 70 and Rs 71

b. between Rs 69 and Rs 73

c. more than Rs 72, and

d. less than Rs 65


4. A research organization claims that the monthly wages of industrial workers in district X exceeds that of those in district Y by more than Rs 150. Two different samples drawn independently from the two district yielded the following results:

District X: = 648, = 120, and = 100 1 x 2 1 s 1 n

District Y: = 495, = 140, and = 90 2 x 22 s 2 n

Verify at 0.05 level of significance whether the sample results support the claim of the organization.


5. What do you mean by decomposition of a time series? State the essential characteristics of the additive and multiplicative models of time series analysis.




1. Explain the objectives of a firm. How is profit maximization the most important objective of a firm? Discuss.


2. What are the MARKETING approaches to demand measurement? Explain how Delphi Technique is different from MARKET Experiments Technique.


3. Differentiate between Economies of Scale and Economies of Scope. Give examples.


4. (a) Briefly explain the Profit Maximizing output in the short run


(b) Determine the equilibrium price and equilibrium output of the firm under perfect competition, in the following situation:

Aggregate Demand: Q = 50 – 1.0p

Aggregate Supply: Q = 20 + 2.0p


5. Discuss in detail the Chronology of Indian Telecom deregulation from 1992 to 2003.


6. Write Short Notes on the following:

(a) Cross Price Elasticity

(b) Total Product and Marginal Product

(c) Cartel Profit Maximization




1. Describe any three organizational structures and their advantages and limitations. Illustrate with reference to an organization you are familiar with how restructuring help in the effectiveness of their organization.


2. Discuss the importance of quality of work life in the present day work – situation. Comment on the quality of working life at your present workplace or a workplace you are familiar with and if there needs any improvement suggest methods.


3. Explain how organizational analysis helps in the development of an organization. Illustrate an intervention which is used for the development of the organization which you are familiar with. Briefly describe the organization you are referring to.


4. Discuss how resistance to change could be managed in an organization. Describe with reference to few organizations how change was managed successfully.


5. Briefly describe the competencies required for a change agent and discuss the diverse roles of a change agent.




1. Explain in what sense the top management takes strategic decisions in an organization? Illustrate with suitable examples.


2. Identify two organizations of your choice from the automobile sector. One that is a single business unit (SBU) and the other which has several related businesses. Read the published information about these organizations and analyze the corporate profile of each company.


3. What do you understand by an organizational culture? Identify two companies that have recently merged. Read the published information on the two companies. Based on the study identify the issues and challenges the two companies currently face in combining their respective organizational cultures.


4. Select an organization of your choice and analyze how differentiation strategy has been useful for the organization to build its competitive advantage.


5. What is balanced scorecard (BSC)? As a strategist list out the issues and challenges you will face while developing and implementing a BSC in an organization? Discuss with the help of an example.




1. Briefly discuss the relevance of change in organizations, enlist the types of change and describe the factors contributing to change citing suitable examples.


2. Discuss the concept of ‘process-based change’. Cite organizational examples where process based change has taken place successfully.


3. Describe the approaches and methods of evaluating change. Illustrate few examples of evaluation of organizational change.


4. Explain the concept of organizational diagnosis. Describe any two methods of diagnosis and its benefits and limitations with the help of examples.


5. Write an essay on ‘managing transitions’. Differentiate it from ‘managing change’. Take a hypothetical organization and apply the rules for managing transition.




1. Explain the stages of group development. Discuss with the group members of different groups and prepare a document on the importance of communication for group development.


2. What is organizational Stress? Briefly describe the strategies to cope with stress at individual and organizational levels. Cite few instances how you deal with organizational stress that you have faced.


3. Discuss the need for Transformational Leaders and their importance citing examples.


4. Write an essay on the social responsibilities of the organizations? Cite some best practices of the social responsibilities of the organizations.


5. Explain the meaning, importance and scope of strategic alliances in the present day context. Illustrate indicating successful strategic alliances.




1. Explain the concept and role of compensation. Describe the compensation structure of any organization you are familiar with. Briefly describe the organization you are referring to.


2. Explain the need, object and scope of the minimum wages Act, 1948. Describe the various methods of fixation /revision of minimum wages under the minimum wages Act. Discuss, can the employer discriminate the women employee in respect to wages.


3. Define job evaluation. Describe the various methods and systems of job-evaluation. Discuss, how job evaluation is linked with wage fixation, citing example from any organization your familiar with.


4. Define and discuss incentives and different types of incentive systems. Describe the pre-requisites for the effective incentive scheme and there respective merits and demerits.


5. Define and differentiate between tax planning and tax avoidance. Describe the tax implication of compensation package to the employer and employees with suitable examples from an organization you are familiar with.




1. Explain the genesis, objectives and classification of labour legislation in India. Describe the sources of Industrial jurisprudence in India.


2. Explain the Scope and Coverage of the Mines Act, 1952. Describe the enforcement of the Act. Discuss the provisions regarding working hours for adult under the Act.


3. Explain the concept, scope and coverage of the Industrial Employment (standing orders) Act, 1946. Describe the process of certification, its operation and binding effect under the Act. Discuss the powers of certifying officers and appellate authority under the Act.


4. Explain the objective, scope and coverage of the Payment of Wages Act, 1936. Describe the rules for the Payment of Wages regarding the responsibility for payment under the Act.. Does this Act create the legal right of workers to receive their earned wages?


5. Explain the genesis, applicability and definitions of the Employees state Insurance Act, 1948. Discuss the various benefits payable under the Act. Describe the procedure for registration of a factory or an establishment under the Act.




1) Explain different approaches adopted by managers in building multinational organizations. Elaborate on control mechanism in international human resource management citing suitable examples.


2) Discuss the influence of cultural factors on international human resource management. What is culture shock? Narrate some experiences of culture shock with reference to job that you have faced or somebody has faced that you are aware of.


3) What are intra-company ethical issues in international business? Discuss how multinational companies face ethical dilemmas. Illustrate.


4) What is a centre of excellence? Discuss how an organization can obtain benefits of a centre of excellence? Cite some best practices of this.




1. What do you understand by ‘INVESTMENT’? Explain the various factors, which form the basis of the investment process.


2. Differentiate between fundamental analysis and technical analysis. Discuss the usefulness of odd lot theory and Elliot wave theory on STOCK MARKET prediction.


3. What is Efficient Market Hypothesis (EMH) Explain the techniques for testing the various forms of E.M.H


4. What are formula plans? How is a constant rupee value plan different to a constant ratio plan? Discuss


5. Compare and contrast capital Asset Pricing Model(CAPM) and Arbitrage Pricing Theory(APT).Which of the two is a better model for pricing risky assets.




1. What are the special features of the Euro bond market? How do bond MARKETS in general differ from equity MARKETS?


2. Why do foreign exchange rates fluctuates? How do these fluctuations affect us? What can be done to minimize these fluctuations?


3. How Does Export Credits Guarantee Corporation assist international TRADE? Give details of the various policies issued by it.


4. Explain why cost of capital for MNCs is different from that of domestic firms? Discuss how cut of rate for foreign projects determined while appraising the project.


5. What does deficit in the Balance of Payment signify? Is the balance of TRADE more important than balance of payments? Discuss the components of Balance of payments




1. Choose any firm providing financial services and try to find out the different risks that they are exposed to while performing their day to day functions. Discuss with the officials as to how these risks are being managed. Prepare a detail Report on the Risk Management of this firm.


2. Why is TRADING in Government Securities popular? Has this any bearing on the number of banks TRADING in the market.


3. Critically analyze the SEBI Regulations on “Merchant Bankers”.


4. Take the Brochure of any two housing finance companies / Banks and analyse there schemes with respect to housing fully. If you would have to go for housing loan which one of these schemes you would prefer and why.


5. Meet any two Insurance BROKERS and try to find out the activities undertaken by them and the Code of Conduct they are adhering to. Give a detail report of your findings.




1. “These are many possible structures for SC, but the simplest view has materials converging on an organization through tiers of suppliers and products diverging through tiers of customers”. Elaborate.


2. What is Bullwhip effect? Explain the various permutations and combinations to reduce this effect in SCM.


3. “The leading supply chain planning (SCP) products generally have many features as compared to ERP software packages” – Give your elaborate remarks on this statement.


4. Identify the need for Performance measurement in Supply Chain Management. Describe various methods and techniques that could be employed for the performance measurement of Supply Chain Management


5. Answer the following questions in brief:

a. What supply chain strategies can rail companies use to stop the erosion of MARKET share to air travel in case of passengers and road in case of freight?

b. How can telephone companies protect their MARKETS from competition from ISP’s using supply chain strategies?




1. Refer the cover page of the study material of MS-56 Materials Management. What is reflected in the figure given on that? Also distinguish between Logistics and materials management.


2. If the responsibility for maintaining the quality of the product and incurring less cost on its production is the responsibility of the “production/ operation” and deciding the price of the product and finding the customers that will buy it comes under “MARKETING”. What do the “materials management function” does?


3. List the important documents that are required for purchasing products from foreign suppliers. What are the essential elements of each of these documents?


4. “A push system controls work release orders, whereas a pull system controls the shop floor. To be more specific, push systems controls throughput (by controlling work release) and measure WIP, whereas pull systems control WIP and measure throughput”. Comment


5. Why Customer Service, Packaging and Production scheduling are considered to be inter-functional management activity? How can they be managed effectively within a functionally organized firm?




1. How can maintenance affect the life cycle profits of any equipment and plant?


2. What is the importance of maintenance budgeting? Give the advantages of Zero Based Budget.


3. Why do you need performance measurements for a process? Discuss a suitable measurement framework for quality maintenance.


4. “RCM methodology focuses on the maintenance of functions rather than the equipment per se”. Comment. .


5. Write short notes on

a) Terotechnology

b) ‘Vital Few vs Trivial Many’ and Pareto Chart.




1. “R & D is a learning process and helps in capability building”. Explain by citing relevant examples of firms/nations.


2. Critically evaluate the R & D infrastructure in India. What needs to be further done in this respect?


3. What are the different hierarchical models of R & D organization? Compare their merits and demerits.


4. Briefly discuss about inhouse R & D units in the private sector. What are the purposes of such units? By who are they recognized? Is there any criteria for their recognition?


5. Write short notes on:

a) Maslow’s hierarchy of needs

b) Management of IPRs.




1. (a) When and why MARKETING Research is undertaking is an organizations? Suggest some possible areas of application of M.R.

(b) Listout and briefly explain the major problems associated in undertaking M.R. in India.


2. (a) What is Research Designs? Describe briefly the various kinds of research designs and their application for different research situations.

(b) Discuss the role and scope of data collection in Marketing Research Project.


3. (a) What are sample designs in Marketing Research. Briefly explain the various types of probability sampling methods available to the researcher.

(b) Discuss the importance of questionnaire as a research instrument of data collation.


4. (a) Distinguish between qualitative research and quantitative research. Discuss the various

methods of conducting qualitative research in India.

(b) Discuss the application of conjoint analysis in the field of marketing.




1. (a) Discuss the concept and role of marketing communication in the following situations.

(i) Product Marketing

(ii) Social Marketing

(b) Explain the consumer behavior variables that help enable in the development of marketing communication.


2. (a) Briefly explain the strategic consideration and creative consideration associated in campaign planning for the following products & services.

(i) Newly introduced electric car.

(ii) State road transport services.

(b) What is celebrity advertising? Discuss with two examples its relevance in today’s business environment. Enumerate the major advantages that a Brand/firm can accrue.


3. (a) “The growth in media and media options are making marketing communication decisions more complex and difficult” Discuss with reference to electronic media.

(b) Sales Promotions are conceived and designed with a specific purpose. Discuss with two suitable examples.


4. (a) Make a visit to an Advertising Agency in your location and try to study the major functions and responsibilities in rendering their services.

(b) Why and when it is essential to measure the effectiveness of an advertising campaign?

Justify with two examples of your choice.




1. What constitutes rural markets in India? Discuss the important dimensions of the rural market demographics and their implications for marketers of consumer durables.


2. How do culture and social class influence rural buying behavior? Explain with reference to purchase of a consumer durable product.


3. Discuss the major differences between urban and rural market research. You have been asked to assess the market acceptance for an economy range of personal care products in villages of North India. What sources of data will you use for your market research? Explain.


4. Explain the promotional pricing methods that are used in rural markets, giving suitable examples.


5. Critically evaluate the usefulness of Melas, Haats and Wall Paintings as advertising media options for the rural markets. What are the limitations of using print media and television for the rural audience?


6. Explain the behavioral aspects and the type of relationship that a rural intermediary is likely to have with his customers.




1. (a) What do you understand by the term Retailing? Discuss the scope and challenges of Retail Business in an emerging economy like India.

(b) Explain briefly the various retail formats in India with the merits and demerits associated with each of them.


2. (a) Outline the importance of Service retailing and explain what needs to be done to explain and exploit the full potential India.

(b) Discuss the significant issues pertaining to locational decisions in the Indian context with two suitable examples of your choice where location of the outlet has played a key role in the success of the business.


3. (a) “Merchandise Sourcing is at the core of every retail business”. Elaborate the above statement and outline the importance of sourcing activity as a strategic functions in relation to also retail functions.

(b) What is the role and relevance of atmospherics in Retail Business? Discuss the key components of retail atmospherics.


4. (a) Discuss the concept of relationship marketing. Outline the key aspects of emphasis for loyalty programme with a suitable example of your choice.

(b) What are the major reasons for the growth of non-store retailing in India. Discuss.




1. Discuss various pricing strategies available to firms under different market structures, giving examples.


2. State the characteristics of a dynamic market and identify the strategic choices in a dynamic environment.


3. Describe the steps involved in developing R & D strategy. Select an organization (of your choice) and discuss how it has developed an effective R & D strategy.


4. Citing real world examples, comment on how the success of corporate planning depends on its implementation.


5. Select an organization of your choice (name & describe the organization) and discuss the philanthropy activities/initiatives that have been undertaken by the organization.




1. How does managing technology help in gaining and sustaining competitive advantage? Explain with the help of an example from the business world.


2. What do you understand by ‘Information Technology Revolution’? Cite relevant examples to support your answer.


3. Think of a recent technological innovation which has changed the way people think. List out the major features of this innovation and how these features can be used to develop a communication strategy for the target market.


4. Read the recent policy changes related to technology and list out various options available for financing new technology projects. Present your views on each of them in brief.




1. Distinguish between “primary data” and “secondary data” with the help of examples. Which one is easy to collect, why?


2. Discuss the importance of sampling frame. What are the possible errors resulting from a faulty sampling frame?


3. A salesman paid 12 visits to his area sales manager and noted that he had to wait for 10,15,20,17,11,25,30,27,36,40,5 and 26 minutes, respectively, before being called in his office. The area sales manager claims that the salesmen wishing to meet him do not have to wait for more than 20 minutes before being called in. Using the sign test, verify at 0.05 level of significance the claim made by the area sales manager.


4. What is factor analysis? Mention briefly the purpose & uses of factor analysis.


5. Write short note on:

(a) Information reports

(b) Research reports.




1. Select a restaurant of your choice. Identify some of the micro operations that might be found in a good restaurant operation. List out the things which might go wrong in each of them, thereby affecting the quality of the restaurant. Assess the impact of them on the end user or external customer.


2. Read the manual of ISO 9000 or an equivalent and assess its potential impact and relevance on the quality of an organization.


3. Why do organizations go for Quality Awards? Discuss with the help of an example, the advantages and disadvantages for an organization considering applying to be assessed for a major quality award.


4. The worldwide fast-food restaurant chain McDonalds has never actually used TQM guide. Despite this, their quality is renowned for being excellent throughout the world. Explain this keeping in mind the concepts of Total Quality Management.


5. Do you think that Professional status and code of ethics are important for an organization? Justify giving examples.




1. Select any two trade theories and analyze the applicability of these theories in today’s context.


2. Describe the main features of MNCs. Critically evaluate the relationship between MNCs and host countries.


3. Analyse the issues and objectives on the code of conduct of Transnational Corporations (TNCs).


4. Discuss the impact of FDI inflows in developing countries and the implications of FDI on National Income and employment in the host economies.


5. Discuss how the MNEs try to develop and maintain commitment of individual managers. Give examples.




1. What are the risks associated with hedging instruments? Explain correlation risk, basis risk, credit risk and opportunity cost.


2. Explain the different types of currency exposures. Discuss the various techniques used for management of currency exposure.


3. What is the purpose of hedging? Describe the risks associated with hedging instruments.


4. What are the different types of government securities? Explain the features of the Government securities.


5. What are credit derivatives? Explain credit default swaps and Total Return Swap.




1. Visit a Stock Broker of your choice and find the role of a Broker in Stock Market. Indentify his major activities. Discuss the qualities of a good Brokerage House.


2. How does the Book Building method differ from the Fixed Price Method. How is the issue price determined under the Book Building method? Discuss with the help of suitable examples.


3. a) Discuss the factors responsible for limited distribution networks of some investment products in the rural households.


b) Discuss the strategies for marketing and distribution of financial products with specific reference to India.


4. Explain the potential situations of conflict of interests in case of Portfolio Managers and the Regulatory Framework governing them.


5. Explain the rationale for Financial Advisors and discuss the factors affecting the Financial Advisory Profession.




Q.1. Take the Financial Statements of any company and perform dupont analysis based on the inputs given in these statements.


Q.2. Study the interest rate spread across private and public sector banks and prepare a report on its trends over the past 3 years.


Q.3. Why prices of treasuries fluctuate? How do you measure bond price volatility?


Q.4. Try to find out how credit analysis for risk rating is done by any bank of your choice. Explain the whole process being followed in detail along with your suggestions for its improvement.


Q.5. Does bunching of products or services confuse the banking customers? Is there a chance of loosing some of your customers due to such kind of pricing.




Q1. What do you mean by Risk Models? Discuss the approaches to modeling risk and explain the different risk models.


Q2. Explain the need for Credit Risk Analysis of Banking Products. Discuss how credit risk of different products are managed in a Bank of your choice.


Q3. What are ‘Treasury Futures’? Discuss the reasons for a Bank to use interest rate futures.


Q4. Explain the need for effective Operational Risk Management in a bank and discuss the Operations Risk Organization structure of a Bank of your choice. .


Q5. Explain the need for Risk Sensitive Incentive Systems in an organization. Discuss the basic principles of a good Incentive System and the sound principles of Compensation.




1. Explain with the help of examples the resolution of ethical dilemmas with respect to Business Perspective and Individual Perspective


2. Examine the ethical areas of concern with special reference to Personnel and Marketing functions.


3. Discuss responsibility, accountability, transparency and fairness with respect to principles of corporate governance.


4. How can Corporate Social Responsibility (CSR) be integrated into every aspect of company’s operations? Explain with respect to management of CSR and its implementation.


5. Discuss how Grameen Bank, Bangladesh, has fulfilled the objectives of “bank for the poorest of the poor.”


6. Write short notes on the following:

a) Unethical practices in Finance

b) Blue Ribbon Committee

c) The Equator Principle




MS-01: Management Functions and Behaviour


1.         “Hiring good people is still a relatively simple task as compared to the task of retaining them. People may join a company because of its favorable image but will stay on only if they find appreciation for, and satisfaction from, their work.”

Elaborate this statement underlying the role of a manager in the process. Explain with example from you own experience or the one you are familiar with. Briefly describe the organization/s and the situation/s you are referring to.


2.         ‘Policies, Programmes, and Procedures play as main stay of organizational growth and sustainability’. Do you agree?

Substantiate your answer with suitable examples from your organizational experiences or the ones you have come across. Suitably describe the organizational history and events while supporting your point of view.


3.         Why is socialization an important process both for the individual employee and also for the organization? Enumerate the discuss the significance of its stages and their role in shaping the culture and ethos of the organization.

Discuss with examples you are aware of. Briefly describe the organization /organizational situations you are referring to.


4.         What are the types of power? Do you see any relationship between ‘Power concept’ and ‘Successful versus effecting leadership’?

Explain the concepts with the help of experiences you have /had in your organization or the organization you are familiar with.


Rationally describe the leadership situation and Power type alongwith organizational background to support your response.



MS-02: Management of Human Resources


1       What are different perspectives of Human Resource Management? How do you see organizations pursuing these perspectives to meet their goals and strategic objectives in the present day business environment?

Discuss underlying concepts with the help of examples you are familiar with. Briefly describe the organizational antecedents to support your answer.


2       What are the major ‘problems/errors’ which came in the way of ‘Effective Performance Appraisal Systems’ of any organization?

Describe and explain with the help of your organizational experiences or the ones you are familiar with. Briefly explain the organization, situation and its fall out too support your reply.


3       What are the “Principles of Learning” which are followed in developing ‘Effective Training Programmes’?

Critically evaluate the ‘Training Environment’ you are exposed to vis-à-vis the ‘Principles of learning’ followed/not followed or the ones you are aware of.

Briefly describe the situation and the organization to logically support your replies.


4       Critically evaluate the state of workers’ participation in Management in the present day business scenario.


Explain with examples your answer giving due details of the organizations and the sources you are referring to.



MS-03: Economic and Social Environment


1.  Suppose you have to set up a new business. What would be the purpose of visiting selected industrial departments in the Ministry of Industry and also indicate their functions.


2.  Explain the growth and structure of the private sector in India.



3. Identify the industrial policy of India in which industries were classified into three categories. Explain why this industrial policy is called ‘economic constitution’ of the country.


4. Discuss the Foreign Trade Regime with special emphasis on analytical phases and changes overtime.



5. Briefly discuss the financial sector reforms recommended by the Narasimham Committee.


6.               Write Short Notes on the following:

a)     Sick Industrial Companies Act, 1985

b)     Public Accountability

c)     Administered Prices


MS-04: Accounting and Finance for Managers


1.     a) Distinguish between Revenue expenditure and Capital expenditure. How are they treated while preparing the final accounts? If by mistake the accountant of a firm treats a capital expenditure as revenue expenditure, how will it affect the final accounts of the firm? Give an example.


b)   Why is depreciation charged? Explain the two methods of charging depreciation. In which method the value of the asset is reduced to zero earlier. Which one is more rational? Explain why?


2.        What is meant by appropriate capital structure? Discuss the determinants and features of an appropriate capital structure for a corporate body.


3.        Explain the important determinants of the Working Capital needs of a firm. Can two firms with different Working Capital achieve the same amount of sales? If so, explain how.


4.  a)  What do you understand by Budgetary Control? How is it exercised? What steps should be taken for installing a Budgetary Control System in an organization? Discuss.


b)  What is Rolling Budget? How does it differ from flexible Budget? What purpose do these budgets serve?


5.        Following are the balance sheets of a limited company as on 31st December, 2000 and 2001.


Liabilities 2000




Assets 2000




Share Capital 54,000 74,000 Goodwill 3,000 2,520
Reserves 13,000 15,500 Buildings 50,950 48,000
P. & L. A/c   8,600   8,800 Plant 35,000 43,000
Bank Loan (Long-term) 25,000   – Stock 25,500 18,800
Creditors 28,000 24,000 Debtors 22,000 16,200
Bills Payable 8,000   8,500 Cash 150 180
Bank 2,100
1,36,600 1,30,800 1,36,600 1,30,800


Taking into account the following additional information, you are required to prepare funds flow statement and statement of change in working capital.


(a)   Dividend paid was Rs. 6,000.

(b)  Rs. 3,600 was written off as depreciation on plant and Rs. 2,950 on buildings.


(c)   Profit on sale of plant was Rs. 3,000.


MS – 05: Management of Machines and Materials


1.               Explain in detail the framework of planning, organizing and controlling the decisions in production systems.  Give suitable examples to explain the framework.


2.               Explain key issues that govern the selection of process in a manufacturing set up.


3.               What are the major techniques of work measurement? Discuss two important techniques with suitable examples.


4.               Under what circumstances would you use PERT as opposed to CPM in project management? Give some example of projects where each would be more applicable than the other.


5.               Explain the basic concept of value engineering. Choose any product, system or procedure that you are conversant with and apply the value tests to find out if there is a scope for value improvement in it.


6.               Explain the following:

(i)           Wastivity Indices

(ii)         Taxonomy of waste



MS-6; Marketing for Managers


1.        (a) Distinguish between the terms “Marketing and Selling” and discuss the various

activities carried out in the following situations.

i.          Company selling Xerox machines

ii.          Multi-specialty hospital services

iii.          Space selling by Advertising Agency


(b) Why a sound knowledge of consumer behavior in essential for marketer? Discuss.


2.         (a)  Indentify the elements of Marketing Mix for Services. Explain each of these

elements by taking an example of any service offering of your choice.

(b)  Discuss the significance of Marketing Organization in the light of the firms

Marketing objectives.


3.          (a) “Marketing Research (MR) is the corner store for the success of a company”.

Discuss the above statement by picking an example of your choice where the role of

MR has contributed to the firm’s success.


(b) Elaborate the importance of the stages in the Buyer Decision Process and its impact

on the business.


4.          (a)  Why and when firms embark on New Product Development Initiatives? Discuss.

(b)  What is STP Strategy? What are the benefit and their limitations?



MS-07: Information Systems for Managers


1.        What is the purpose of a computer aided decision support system? What are the major components of such a system? How does it help the decision making process?


2.        What are the determinants of MIS design according to Zani? Explain the following statement, “there is a two way relationship between organization and Information Systems”.


3.        What is computerized maintenance management? Explain the conceptual model through which the maintenance function can achieve its objectives on a sustained


4.        In which phase of system life cycle the following are performed? Defining the problem, indentifying its causes, specifying the solution, and identifying the information requirements.


5.        What are expert systems? Mention the working principles of expert systems. Also discuss how knowledge can be represented in expert systems.



MS 08: Quantitative Analysis for Managerial Applications


1.             The distribution of Intelligence Quotient (I.Q.) scores measured for 100 students in a test is as follows:

I.Q.*                              40-50 50-60 60-70 70-80   80-90 90-100
Number of Students          10   20    20   15     15   20


* The data is recorded with origin as 40, i.e. students with I.Q. between 80 and 90 are included in the first interval. The intervals included the upper class value but not the lower.

Find: Arithmetic Mean, Median, First and Third Quartiles, 90th percentile and 6th Decile.

2.             A candidate is selected for interview for 3 posts. For the first post, there are 3 candidates, for the second, 4 and for the third post there are 2 candidates. What is the probability that the candidate is selected for at least one post?

3.             The lifetimes of a colour TV picture tube is normally distributed, with a mean of 8 yrs and a standard deviation of 2 years.

(i)              What is the probability that a picture tube will last more than 10 yrs?

(ii)            If the firm guarantees the picture tube for 4 yrs, what percentage of the tubes sold will have to be replaced?

4.             Make a list of formulae for all confidence intervals, sample size determination and tests of hypothesis that you have read in your study material.

5.             What is a time – series? Discuss four components of a time – series. Why is it generally assumed that the impact of these components is multiplicative?



MS-09: Managerial Economics


1.         What is opportunity cost? Explain with the help of an example, why assumption of constant opportunity cost is very unrealistic?

2.   (a)  Explain law of demand with the help of a demand schedule and demand curve.

(b) Calculate point elasticity of demand for demand function Q=10-2p for

decrease in price from Rs 3 to Rs 2


3.   “Cost function expresses the relationship between the cost and its determinants.” Discuss this statement giving examples from any firm of your choice.


4.         “A characteristic of oligopolistic market is that, once the general price level is established it tends to remain fixed for an extended period of time.” Discuss the economic rationale underlying this phenomenon.

5.                In any firm of your choice, try to find the effect of change in demand and change in supply on price and quantity of product.

6.                Write Short Notes on the following:

(a)          Value Maximization

(b)          Envelope  Curve

(c)          Peak Load Pricing


MS – 10; Organisational Design, Development and Change


1.     Describe the evolutionary process of organization design and different perspectives of organization design and their relevance.


2.     Explain the meaning and purpose of Job design and briefly discuss the impact technology has on Job design.


3.     Discuss the purpose of organizational analysis and briefly describe the tools which could be used for organizational analysis and their effectiveness.


4.     Identify different kinds of change which take place in organization and strategies which are used for change and their effectiveness. Discuss how resistance to change can be handled before implementing it. Give examples.


5.     Discuss the process of institution building and the role of chief executive in institution building with an example.



MS – 11: Strategic Management


Q1.      Select a company of your choice. Recollect the current events and identify the important macro environmental factors which had an impact on the company. List out the opportunities and the threats posed to the company due to the macro environmental factors.


Q2.      What role do organization’s mission, goals and objectives play in strategic control? Explain with the help of an example.


Q3.      Take a case of a recent merger and explain the reasons which led to the merger.


Q4.      What is ‘survival strategy? Explain different variants of survival strategy giving recent examples.



MS – 21: Social Processes and Behavioral Issues


1.     Briefly discuss the challenges faced by organizations because of globalization and the strategies to deal with it. Give examples.


2.     Describe the importance of understanding human behavior in organizations. Describe and discuss the characteristics of type A and B personalities and their impact on organizations performance with relevant examples.


3.     What are the salient features of counseling? Briefly discuss the process of counseling in organizations and its importance.


4.     Describe the growing role of Teams in organizations and how leader plays an important role in Teams. Discuss the effectiveness and sustenance of Teams.


5.     Describe and discuss different attributes of work culture and their significance. Discuss how culture plays on important role in the performance of organization. Give relevant examples.


MS – 22: Human Resource Development


1.             Explain the concept of Human Resource Development. Describe HRD System and Sub-systems being followed in your organization or any organization you are familiar with. Briefly describe the organization you are referring to.


2.             Explain the concept and objectives of coaching and mentoring. Describe the process of coaching and mentoring that have been followed in any organization you are familiar with. Discuss significance of coaching and mentoring in employee development. Briefly describe the organization you are referring to.


3.             Explain the objectives of compensation-cum-reward system. Describe the compensation system of any organization you are aware of. Discuss the psychological basis of rewards. Briefly describe the organization you are referring to.


4.             Explain basic objectives of HRD in Government Systems. Describe a new approach to an integrated HRD system in government administration. Discuss the current systems of HRD in government with suitable examples.


5.             Explain the concept of HRD Audit. Describe the process of HRD audit being done in any organization you are familiar with. Discuss the multi source feedback system of HRD audit. Briefly describe the organization you are referring to.


MS – 23: Human Resource Planning


1.     Explain the meaning and definition of Human Resource Planning. Describe the planning process that has been followed in any organization you are familiar with. Discuss the barriers to Human Resource Planning. Briefly describe the organization you are referring to.

2.     What is job analysis? Describe the process and steps in the job analysis process being followed in an organization you are aware of. Discuss the design of job description of any organization you are familiar with. Briefly describe the organization you are referring to.

3.     Explain recruitment purpose, recruitment policy, recruitment function and recruitment process. Describe the methods and techniques of recruitment that have been used in any organization you are familiar with. Discuss the advantages and disadvantages of them. Briefly describe the organization you are referring to.

4.     Explain the concept, need and the scope of Human Resource Audit. Describe the essential steps of Auditing process and research techniques in Human Resource Auditing being followed in any organization you are familiar with. Briefly describe the organization you are referring to.

5.     Explain the concept of Human Resource forecasting. Describe various techniques used in forecasting human resource planning in your organization or any organization you are familiar with. Briefly describe the organization you are referring to.



MS – 24: Employment Relations


1.     Explain the concept and scope of Industrial relations. Describe the approaches to industrial relations which are being followed in any organization you are familiar with. In your opinion which approach to industrial relations is effective and why? Briefly describe the organization you are referring to.

2.     Explain the evolution of managerial unions in India. Describe the activities of managerial unions in your organization or any organization you are familiar with. Distinguish between the workers trade unions and managerial trade unions. Briefly describe the organization you are referring to.

3.     Explain the collective bargaining process. Describe the settlements and agreements which have taken place in any organization you are familiar with. Discuss the conditions for success of collective bargaining. Briefly describe the organization you are referring to.

4.     Describe the factors responsible for failure of participative schemes in India. Discuss the strategies for making participative forums effective. Illustrate with reference to an organization you are familiar with. Briefly describe the organization you are referring to.

5.     Explain the impact of specialization, centralization and globalization on new employment relations. Describe how power and authority play a role in Industrial relations with examples from an organization you are familiar with. Briefly describe the organization you are referring to.



MS-91: Advanced Strategic Management


Q1.      What is the role of strategists in Corporate Management? Discuss with the help of some real life examples.

Q2.      Collect the material related to Starbucks. Analyze its strategies for global markets.

Q3.      Discuss the recent development with respect to the code and laws of Corporate Governance in markets other than India.

Q4.      Enlist the steps involved in developing R&D strategy and explain each one of them with the help of examples.

Q5.      ‘The new Companies Act 2013 urges the organizations to actively take up social causes, by making corporate social responsibility (CSR) statutory’. Elucidate the statement and its implications on the business integrated view of CSR.


MS-95: Research Methodology for Management Decisions


1.               Make a comparison of Completely Randomized Design (CRD), Randomized complete Block Design (RBD) and Latin Square Design (LSD) in terms of role, the model and the assumptions embodied in the model.


2.               You are given a sample of 100 people and are asked to do an image study of three neighbourhood multiplexes. Assume any average ratings based on people’s attitude and construct a Semantic Differential Scale by defining appropriate adjectives.


3.               What is multiple regression? In what ways can multiple regression be used to forecast some industry’s sales?


4.               Describe, in brief, the importance of editing, coding, classification, tabulation & presentation of data in the context of research study.


5.               The values below are the scores (maximum 20) obtained in an aptitude test by a random sample of 11 graduates.  It is known that for the non-graduate population the median score is 12. Is there evidence, at the 10% significance level, that graduates achieve a higher median score than the non-graduate population?


14 15 9 10 10 13 14 19 12 16 13

MS-01 – Management Functions and Behavior

1. What are the Institution Building Skills of the Top Executives in organisational set up? Explain with examples from various Institution Building Personalities quoting their role relating to various skills which contributed in Institution Building. Briefly describe the organisational history you are referring to.

2. What are the common barriers to effective Decision making? How can they be overcome? Quote and describe the instances from your own experiences or the experiences you are aware of relating to and substantiating the answers to this question. Briefly describe the organisation and the situation, you are referring to.

3. Conflict is an integral part of organisational functioning. Briefly describe and discuss the impact of conflict on organisational functioning. Draw from your own experience or the situations and effect you are aware of in organisational set up with reference to the various impacts listed in the study material. Briefly describe the organisation, and the situation you are referring to.

4. How do you see the relationship between leadership styles and leadership Theories? Describe, explain and relate your answer with the experience you have had in the organisational set up yourself or you are aware of. Describe the situation and the organisation briefly, which you are referring to.


MS-02 – Management of Human Resources

1. What are the primary objectives, focus, and purpose of Selection Tests and Interview in the whole process of Hiring in organisational set up? Critically examine their usefulness, and importance in the short term and long term functioning and culture of the organisation. Draw from the experiences you are familiar with. Describe the organisation and the situation you are referring to.

2. What are the problems usually encountered in the Performance Appraisal in organisations? How are and whether these problems taken care of at the ground level reality in organisational set up? Critically examine and substantiate your answers with examples you are familiar with. Briefly explain the situation, you are referring to.

3. Do you agree with the statement that “Training is not fulfilling its proper role in various organisations”? Briefly describing the roles the Training is expected to play, substantiate your answer with suitable examples. Critically examine the expected contribution of training and its status at the ground level in the corporate Sector, referring to credible information sources and findings in Indian context.

4. How is the function of Reward Management being applied/used/effectively used/ by the organised sector and other organisations in Indian context? Explain with suitable examples, and base your answer on the credible studies and findings available in this regard. Give proper references and details wherefrom you draw your answers.


MS-03 – Economic and Social Environment

1. “All modern economies have certain economic problems to deal with”. Examine and illustrate the statement.

2. Briefly examine the growth of SSI in the post-reforms period.

3. Critically analyze the achievements and adverse effects of regulatory framework in the course of India’s industrialization.

4. Distinguish between free trade and protection. Discuss the merits and demerits of free trade vs. protection for a developing country like India.

5. Collect data on foreign technical and financial collaborations for the period 2005-2012 and write a note on the trends of these collaborations.


MS-04 – Accounting and Finance for Managers

1. Explain the various accounting concepts and examine the role of accounting concepts in the preparation of financial statements.

2. Explain the meaning of fund flow statement. How would you compute funds from operations in order to prepare sources and usage statement of funds?

3. What is CVP analysis? How does it differ from break-even analysis?

4. An analytical statement of Altos Limited is shown below. It is based on an output (sales) level of 80,000 units.




Variable Cost


Revenue before fixed costs


Fixed Costs






Earning before tax




Net Income


Calculate the degrees of (i) operating leverage, (ii) financial leverage and (iii) the combined leverage from the above data.

5. What is meant by capital structure? Explain the theories of capital structure in brief.


MS-05 – Management of Machines and Materials

1. Explain Product design. How does it influence the Process Design?

2. Define Job Design. Identify the important factors and their influences in designing the Job.

3. What do you mean by Production Planning & Control (PPC)? Explain the role of aggregate planning in PPC.

4. What is value Engineering and Analysis.  Explain how to organize value engineering function in shoe manufacturing organization.

5. Explain with the help of block diagram the purchasing decision making process in an engineering organization. Briefly discuss the process of vendor rating.

6. Write short notes on:

a)      Capacity Planning

b)      Work Sampling

c)      Line Balancing

d)      Acceptance Sampling

e)      Waste Management


MS – 06 – Marketing for Managers

1.  (a) “Marketing in the performance of business activities that directs the flow of goods and services from the produces to consumers”. Discuss the above statement by taking two suitable examples of your choice.

(b) Discuss the concept of service and report on the reasons for the growth of the service sector.

2.  (a) What are the various elements of marketing mix? Explain each of there elements and their importance in the marketing planning process of a consumer durable company manufacturing room air conditioner.

(b)  Discuss the procedure of conducting marketing research in the Indian Context.

3. (a) Who is a consumer? Define consumer behavior and discuss why a knowledge of    consumer behavior in essential for Marketers.

(b) Discuss Product Life Cycle concept and elaborate on the importance of PLC as a tool

for monitoring and nurturing a  the brand. Illustrate with suitable examples.

4. (a) What do you understand by the term Marketing Communication and its role in   the promotion of a firms product or service. Discuss with two suitable examples one choosing from FMCG & other from a service offering.

(b) Discuss the importance and relevance of sales and distribution function in a manufacturing and marketing organization of your choice.


MS – 07 – Information Systems for Managers

1. Describe the main components of a network including hardware & software and various types of networks. Distinguish between LAN & WAN and distinguish between Internet and Intranet.

2. Discuss why management needs information. Is it possible for the management of an organization to make effective decisions without the aid of an information system? Discuss.

3. What are integrated software applications? Talk about their advantages and business utility. Write notes on the business software solutions provided by:

a) SAP

b) PeopleSoft

c) Oracle

d) Microsoft

4. What are the different phases of traditional system life cycle? In which phase of system life cycle the following are performed? Defining the problem, identifying its causes, specifying the solution, and identifying the information requirements.

5. It is said,” Information and communication are most of the time complementary and sometimes supplementary to each other”. Elaborate!. What do you understand by competitiveness of ICT? Highlight the impact of ICT for the developing nations with respect to the economic activities.


MS – 8 – Quantitative Analysis for Managerial Applications

1. “Statistical unit is necessary not only for the collection of data, but also for the interpretation and presentation”. Explain the statement.

2. Find the standard deviation and coefficient of skewness for the following distribution

Variable 0-5 5-10 10-15 15-20 20-25 25-30 30-35 35-40
Frequency 2 5 7 13 21 16 8 3

3. A salesman has a 60% chance of making a sale to any one customer. The behaviour of successive customers is independent. If two customers A and B enter, what is the probability that the salesman will make a sale to A or B.

4. To verify whether a course in Research Methodology improved performance, a similar test was given to 12 participants before and after the course. The original marks and after the course marks are given below:

Original Marks 44 40 61 52 32 44 70 41 67 72 53 72
Marks after the course 53 38 69 57 46 39 73 48 73 74 60 78

Was the course useful? Consider these 12 participants as a sample from a population.

5. Write short notes on

a)    Bernoulli Trials

b)    Standard Normal distribution

c)    Central Limit theorem


MS-9 – Managerial Economics

1. Explain the discounting principle. Using the discounting principle calculate the present value of an annuity of five years at Rs. 500 payments made at the end of each of the next five years at 10% interest.

2. With reference to the marketing approach of demand measurement explain any two important sources of data used in demand forecasting.

3. How are Isoquants different from Isocost? Illustrate using graphs.

4. “An analytical tool frequently employed by managerial economists is the break even chart, an important application of cost functions.” Discuss this statement giving examples from any firm.

5. Describe how oligopolistic competition exists in the real world giving examples from FMCG Companies.

6. Write short notes on the following:

(a)  Product Differentiation

(b)  Equi – Marginal  Principle

(c)  The Price Elasticity of Demand


MS – 10 – Organisational Design, Development and Change

1. Briefly describe the factors which affect organisational design and explain the four approaches in assessing organisational effectiveness.

2. Describe and discuss different perspectives of organisation design and their relevance. Explain different restructuring strategies.

3. Describe and discuss the trends in the present day work organisations and the role of Management in quality of work life.

4. What is organisational diagnosis? Discuss the importance of it. Briefly discuss interview as a method for organisational analysis.

5. What are the different sources of resistance to change? Discuss with examples. Describe the process of overcoming resistance to change.


MS – 11 – Strategic Management

1. What is the purpose of strategy? Explain. What are the different levels of strategy in an organization? Explain these levels with the help of an illustration.

2. Discuss the concept of strategic alliances. Why do organizations pursue strategic alliances? Explain with the help of an example.

3. What is the balanced scorecard (BSC)? As a strategist what challenges will you face while developing and implementing a BSC? Discuss.

4. What do you understand by an organizational culture? Is there a relationship between service and culture of an organization? Justify with the help of a case of an organization.

5. Discuss as to why evaluation of a strategy is important for an organization. Support your answer with the help of an example from the corporate world.


MS – 25 – Managing Change in Organisations

1. What is Turnaround Management? Explain how turn around Management can be used for bringing change in organisations. Give examples.

2. State the reasons for the change to occur in organisations and substantiate it with illustrations.

3. Explain the importance of interventions to be used in bringing about change in organisations. Describe any two interventions and their merits and demerits in the context of organisations.

4. Differentiate between Transactional and Transformational leadership. Describe the competencies and skills required for a leader in order to bring change in organisations.

5. Describe various steps involved in organisational change to occur. Briefly discuss the role of chief implementer in bringing change in organisations.


MS – 26 – Organisational Dynamics

1. What is alienation? Explain the Sociological and Psychological approach to alienation. Discuss how alienation can be dealt with an example.

2. Describe how stress can be managed and identify the strategies to cope with stress and burn out. Illustrate with reference to an organisation as to what strategies they use to deal with stress.

3. Discuss the importance of delegation and the forces which influence delegation. Describe how delegation improved the effectiveness of an organisation with an example.

4. Describe the importance of ethics in present day environment of organisations. Discuss how organisations can promote ethical behavior. Illustrate.

5. Discuss and describe various dimensions of Diversity and the approaches to deal with Diversity.


MS – 27 – Wage and Salary Administration

1. Explain the role of Compensation. Why is an effective Compensation Policy an important function of Management? Discuss.

Describe the compensation structure of an organisation you are familiar with.

2. Explain the Payment of Bonus Act, 1965. Is the employer liable to pay minimum bonus even in case of loss in the establishment? Discuss.

Describe, when an employee can become disqualified to claim bonus citing suitable example from an organisation you are familiar with.

3. Explain the Concept of job-evaluation. Describe the methods and systems of job-evaluation that have been followed in an organisation you are familiar with. Discuss the advantages and disadvantages of them.

4. Explain what is Performance Linked Reward System? Describe various steps involved in designing a Performance Linked Reward System. Examine the current issues and trends in linking performance with reward system of any organisation you are familiar with.

5. Discuss compensation issues and problems. Describe the characteristic features of managerial compensation. What type of compensation system normally motivates the executives? Explain with suitable examples from an organisation you are familiar with.


MS – 28 – Labour Laws

1. Explain the concept, origin and objectives of Labour Legislations. Describe the regulative protective and wage related labour legislations which have been followed in an organisation you are familiar with. Briefly describe the organisation you are referring to.

2. Explain the scope and coverage of the Mines Act, 1952. Describe the enforcement of the Act. Discuss the provisions regarding working hours for adults under the Act.

3. Explain the principal objectives, scope and coverage of the Industrial Disputes Act, 1947-1. Describe the various machineries for investigation and settlement of disputes under the Act.

4. Explain the objective, scope and coverage of the Payment of Wages Act, 1936. Describe the rules for the Payment of Wages regarding the responsibility for payment. Does this Act create the legal right of workers to receive their earned wages?

5. Explain genesis, scope, coverage and definitions of the Workmen’s Compensation Act, 1923. Discuss what are the circumstances under which the employer is not liable to pay compensation for injury to a workman? What are the various benefits payable under the Act?


MS – 29 – International Human Resource Management

1. Explain the term ‘International Human Resource Management’. Discuss in detail the differences between domestic and international HR practices.

2. a) Briefly explain the importance of Performance Management from international context.

b) What criteria should be evolved before assessing an expatriate?

c) Discuss an expatriate Performance Management Model.

3. Discuss in detail different barriers to cross-cultural communication and the challenges related to it.

4. Briefly discuss the issues relating to international Industrial relations. Give few examples as to how trade unions have responded to Multinationals.

5. What is Cultural Sensitivity? Briefly discuss the strategies for dealing with cultural differences citing examples.


MS – 44 – Security Analysis and Portfolio Management

1. What do you understand by risk? Explain the various types of risks.

2. Discuss the objectives and functions of Securities and Exchange Board of India.

3. Why is Company Analysis important for equity investment decision? What are the different methods of quantitative analysis used for equity investment decisions?

4. What are Formula Plans? Critically evaluate the various formula plans.

5. Discuss the concept of mutual funds and describe various types of schemes issued by mutual funds.


MS – 45  – International Financial Management

1. Explain in detail how the financial architecture has evolved over a period of time.

2. What are international financial flows? Explain the structure of the balance of payments and discuss the basic principles governing recording of the flows.

3. Explain in detail the Purchasing Power Parity (PPP) and the Interest Rate Parity (IPR)

4. Why is cost of capital different across countries?

5. What are the factors responsible for the recent surge in international portfolio investment?


MS – 46 – Management of Financial Services

1. What do you mean by ‘Financial System’? Explain the various components of financial systems detailing their purpose and functions.

2. What is a depository system? Discuss the process of dematerialization and the process of creating pledge of securities held in depository.

3. Describe in detail the important aspects of the pre issue activities.

4. Explain the concepts of leasing and hire purchase and point out the difference between the two.

5. What are maritime perils? What is the difference Marine Cargo Policies and Marine hull policies?


MS – 56 – Materials Management

1. If the responsibility for maintaining the quality of the product and incurring less cost on its production is the responsibility of the “production/ operation” and deciding the price of the product and finding the customers that will buy it comes under “marketing”. What do the “materials management function” does?

2. How does JIT differ from MRPII? Briefly discuss the basic requirements and assumptions of JIT implementation.

3. What do you understand by the term codification? What type of information should be built into a code?

4. Differentiate between

  1. Purchasing and subcontracting
  2. Independent and dependent demand
  3. Competitive Bidding and Negotiation


MS-57 – Maintenance Management

1. Elaborate your understanding about maintenance planning and scheduling.

2. Explain the importance of maintenance budgeting. Discuss the advantages of Zero Based Budget.

3. What do you understand by the term ‘Total Safety Management’? Differentiate between investigation of incidents and audits.

4. What do you mean by Reliability? How it is different from Quality? Explain BATH-TUB CURVE.

5. Explain Reliability Centred Maintenance (RCM) and its process of implementation.

6. Write the short notes on the following

a)  Terotechnology

b)  Spare Parts Inventory

c)  Total Productive Maintenance (TPM)

d)  Condition Based Maintenance (CBM)


MS – 65 – Marketing of Services

1. Assume you are a team member of the marketing research department of a low cost domestic airline. Your manager has asked you to evaluate the service quality of the airline. How would you go about It.? What service quality dimensions would you use to evaluate the same?

2. Explain the importance of physical evidence and word of mouth communication for a health service provider.

3. Explain the role of non-monetary costs in pricing of services taking example of any service industry.

4. Being the marketing manager of a leading domestic tours and travels company of your country, discuss what kind of demand and supply challenges you may face.  How would you overcome those challenges? Explain.

5. Assume you are the marketing manager of a company manufacturing fully automatic washing machines. What product support services would you provide to the customer to have competitive advantage?

6. Explain the service marketing mix by taking example of educational services.

7. Explain the difference between search and experience qualities giving suitable examples. Also discuss their implications for services marketers.


MS – 66 – Marketing Research

1. (a) As a Researches, you have been assigned  a primary research project to be undertaken. Discuss the research process that you would adopt to complete the given task.

(b) Discuss between exploratory and descriptive research designs.

2. (a) What is data? Discuss the various types of data and their sources available to the   researcher. Evaluate each of there sources in terms of their merits, demerits and limitations.

(b)  Discuss the importance of developing a questionnaire in a research project. What are the do’s and dont’s that should be considered while designing the questionnaire.

3. (a) Elaborate on Qualitative Vs Quantitative research approaches. Explain any two methods of conducting Qualitative research and their limitations.

(b) Why and when multi-dimensional scaling technique can be applied in marketing research? Discuss.

4.   (a)  What is conjoint analysis? Explain its application in marketing Research.

(b) What are the different types of probability sampling methods? Explain with the help of suitable examples


MS – 68 – Management of Marketing Communication and Advertising

1.  (a) Explain the concept of Marketing Communication. What marketing communication tools would you recommend in the following situations?

(a) Newly introduced diesel midsize car launched by a leading Japanese car maker.

(b) Change in company logo.

(b) What is mass media? In what situation is mass media employed? Pickup any two examples of your choice and explain its relevance.

2. (a) Suggest what message strategies and order of presentation should be used for the following products and services and why?

(a) Safe driving habits for youth

(b) SUV from a leading automobile company

(b)  Discuss the relevance and significance of creativity in adverting with suitable Illustrations.

3.  (a) Explain advertising pre-testing and post testing with two examples for each of these activities.

(b) Discuss briefly the different forms of marketing communication available to the marketer or advertiser and the benefits and limitations associated with each of these methods.

4. (a) Discuss at length the role and responsibilities of an Adverting agency  in providing suitable services to its clients.

(b) What are the reasons for internet growing as a strong medium for adverting and marketing? Discuss.


MS-91 – Advanced Strategic Management

Q1. a) What is the significance of corporate policy in today’s changing scenario?

b) Select an organization of your choice (Name and describe the organization) and briefly discuss the various types of policies it has adopted.

Q2. a) Identify the unique competencies of Ranbaxy Laboratories.

b) Discuss in detail the various modes of entry adopted by Ranbaxy. (Refer to the case study given in Block 3)

Q3. How can creativity be encouraged within an organization? Discuss with the help of an example of a creative organization.

Q4. No business can exist without ethics. In the light of this, explain the importance of ethics for a business.

Q5. Write short notes on the following:

a)    Need for Corporate Governance

b)    Strategic Choice

c)    Knowledge Management.


MS – 94 – Technology Management

1. Every now and then we witness many technological changes that affect our day to day functioning and the production of goods and services. Discuss any such technological change and its impact on our day to day life.

2. Discuss giving examples, the importance of generation, up gradation or improvement of technology.

3. Explain different types of technology transfer and discuss how the impact of such transfers is assessed. Support your answer with relevant examples.

4. How important is technology to:

  • Economic development
  • Progress of society
  • Improvement in the quality of life?

Illustrate giving relevant examples.

5. Chose an organization of your choice. Identify the groups/agencies involved in managing the technology of that organization and analyze their roles and linkages.


MS – 95 – Research Methodology for Management Decisions

1. Discuss the significance and importance of the elements that make up the complete research problem

2. How would you use a Likert scale to ascertain the image of a leading Computer Brand among some consumers?

3. A group of 11 students selected at random secured the grade points: 1.5, 2.2, 0.9, 1.3, 2.0, 1.6, 1.8, 1.5, 2.0, 1.2 and 1.7 (out of 3). Use the sign test to test the hypothesis that intelligence is a random function (with a median of 1.8) at 5% level of significance.

4. Write shot notes on

  1. Regression Analysis
  2. Discriminant Analysis
  3. Factor Analysis

5. Write a brief note on the important elements of communication dimensions namely Purpose, Audience, Media, Message, Time, Place and Cost.


MS – 96 – Total Quality Management

1. Explain the salient features of Total Quality Management (TQM) approach and their relevance in the present competitive environment.

2. List out the 14 steps give by Crosby in TQM. Discuss the advantages and disadvantages of Crosby’s “Absolute Quality Management”.

3. Do you think leadership is an important aspect for successful application of Quality Management in an organization? Justify giving examples.

4. Explain “P-D-C-A cycle”. Discuss how it is helpful in problem solving.

5. Discuss the objectives and structure of ISO 9000.


MS-97 – International Business

1. What is the concept of comparative cost advantage? Critically examine the concept with suitable examples.

2. Bring out the recent trends in distribution of FDI flows and reasons for growing marginalization of the LDCs in their global distribution.

3. Briefly discuss the evolutionary patterns in the organization structure of international business.

4. Compare the global strategies and the organizational structures of MNEs of any two countries of your choice.

5. What are different types of subsidiary roles? Discuss by citing examples that you know.

6. What is partial productivity? How does it differ from total productivity?


MS – 612 – Retail Management

1. (a) What do you understand by the term Retailing? Discuss the major activities    performed by a retailer in the Indian Context.

(b)  Explain “Wheel of Retailing” with suitable illustrations

2. (a)  Who is an retail customer? Briefly list out the characteristics of a retail customer and the various consumer behavior patterns that you are familiar with

(b) Explain the process of choosing a store location and elaborate the various criteria for evaluating location aspects in the following situation

(a) a chain of hair dressing salon for the elite.

(b) Multibrand footwear retailer

(c) PDS for lower income group by the government

3.  (a) What constitute Retail Mix? Discuss various considerations to be kept in mind which planning for store merchandise

(b) Explain the term sourcing and discuss the challenges associated in sourcing merchandise by the following retailers

  1. Grocery Retailer
  2. Multibrand Woman garments.

4.   (a) Enumerate and discuss the various issues that impact retail business in India.

(b) What are the reasons for growth in non-store retailing? Discuss.

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