SMU MBA ASSIGNMENTS

SMU MBA SEM 3 -MK0013-Marketing Research

SMU MBA FALL-2017

Dear Students,

SMU MBA FALL-2017 Assignments are available. For Booking Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”

DRIVE fall 2017

MBAFLEX/ MBA (SEM 3)

SUBJECT CODE &

NAME

MK0013-Marketing Research

SET 1

1 What do you mean by research? State some of its characteristics.

Definition

Characteristics

Research is a systematic and intensive study undertaken to:

• Address the fundamental questions or
• Find a solution to the existing problems.

It is an art of scientific investigation. It is also a systematic design collection analysis and reporting of the findings and solutions for the existing problems of a company. According to the

2 Write a short note on the criteria of choosing a good research design.

Explanation (2 marks for each criteria)

Answer: The criteria of a good research design are:

• Feasibility: Designs should be implemented in a correct form. The duration and sequence of events should be designed in a proper way. Problems should be anticipated in measurement, adherence to assignment and database construction. Additional groups should be included in the design to explicitly correct such

3 Explain comparative scales and its types.

Explanation of the meaning

Explanation of types

Answer: In comparative scaling, the respondent is asked to compare one brand or product against another. Comparative scaling techniques help in direct comparison between stimulus objects. One of the main advantages of comparative scaling is the easy application by researcher

SET 2

1 Explain various types of probability sampling techniques with suitable examples.

Explanation

Answer: Classification of Probability Sampling Techniques

2 Analyse the steps involved in hypothesis testing.

Explanation

Answer: Steps Involved in Hypothesis Testing

1. Setting-up of hypothesis: The first step is to set up the decision making process. This involves specifying the null hypothesis (H0) and the alternative hypothesis (H).
2. Selecting a significance level: A criterion used for rejecting the null hypothesis is the significance level. The significance level is used in hypothesis testing as follows: First, the difference between the

3 Write short notes on:

1. a) Media planning
2. b) Copy Testing

Media planning is quite essential in establishing the best way to disperse advertisers’ message across to the consumer market through various media channels. In short, the main goal of the media plan is to find such combination of media resources, which facilitate the marketer to communicate their

SMU MBA FALL-2017

Dear Students,

SMU MBA FALL-2017 Assignments are available. For Booking Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”