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SEM 4 – ML0016- Advertising Management and Sales Promotion WINTER 2014-2015

Winter 2014 – 2015 Season

 

SMU MBA Winter 2014-2015 assignments are available

 

Dear Students, 


SMU MBA Winter 2014 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”

 

 

ASSIGNMENT QUESTION PAPER

 

DRIVE WINTER 2014
PROGRAM MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4)

PGDROMN (SEM 2)

SUBJECT CODE & NAME ML0016- Advertising Management and Sales Promotion
BK ID B 1809
CREDIT & MARKS 4 Credits, 60 marks

 

 

Q.No Questions Marks Total Marks
1  

Explain the different types of Advertising copy.

Definition of Advertising copy 2
Explanation of types 8 10
2  

Discuss the DAGMAR approach in setting objectives and measuring effectiveness of advertising.

Meaning of DAGMAR approach 2
Explanation of DAGMAR approach 8 10
3  

Advertising is a paid form of communication. It has gained its significance since it attempts to build a positive attitude towards a product. Explain the characteristics and objectives of advertising.

Definition of advertising 2
Characteristics 4
objectives 4 10
4  

What is “above the line” and “below the line” activities with respect to marketing

communications? Explain the concept in detail.

Define media 2
Explanation of the concepts ‘above the line’ and

‘below the line’

8 10
5  

Describe the AIDA model of consumer response hierarchy with the help of diagram.

Explanation of AIDA model 8
Diagram 2 10
6  

Describe some of the strategies for effective marketing and advertising in rural market.

Discuss the nature of rural market 2
Strategies 8 10

 

 

Winter 2014 – 2015 Season

 

SMU MBA Winter 2014-2015 assignments are available

 

Dear Students, 


SMU MBA Winter 2014 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H

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