SEM 4 – ML0016- Advertising Management and Sales Promotion WINTER 2014-2015
Winter 2014 – 2015 Season
SMU MBA Winter 2014-2015 assignments are available
Dear Students,
SMU MBA Winter 2014 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
ASSIGNMENT QUESTION PAPER
| DRIVE | WINTER 2014 |
| PROGRAM | MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4)
PGDROMN (SEM 2) |
| SUBJECT CODE & NAME | ML0016- Advertising Management and Sales Promotion |
| BK ID | B 1809 |
| CREDIT & MARKS | 4 Credits, 60 marks |
| Q.No | Questions | Marks | Total Marks |
| 1 |
Explain the different types of Advertising copy. |
||
| Definition of Advertising copy | 2 | ||
| Explanation of types | 8 | 10 | |
| 2 |
Discuss the DAGMAR approach in setting objectives and measuring effectiveness of advertising. |
||
| Meaning of DAGMAR approach | 2 | ||
| Explanation of DAGMAR approach | 8 | 10 | |
| 3 |
Advertising is a paid form of communication. It has gained its significance since it attempts to build a positive attitude towards a product. Explain the characteristics and objectives of advertising. |
||
| Definition of advertising | 2 | ||
| Characteristics | 4 | ||
| objectives | 4 | 10 | |
| 4 |
What is “above the line” and “below the line” activities with respect to marketing communications? Explain the concept in detail. |
||
| Define media | 2 | ||
| Explanation of the concepts ‘above the line’ and
‘below the line’ |
8 | 10 | |
| 5 |
Describe the AIDA model of consumer response hierarchy with the help of diagram. |
||
| Explanation of AIDA model | 8 | ||
| Diagram | 2 | 10 | |
| 6 |
Describe some of the strategies for effective marketing and advertising in rural market. |
||
| Discuss the nature of rural market | 2 | ||
| Strategies | 8 | 10 | |
Winter 2014 – 2015 Season
SMU MBA Winter 2014-2015 assignments are available
Dear Students,
SMU MBA Winter 2014 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H
