National Institute of Business Management

Chennai – 020

THIRD SEMESTER MBA

Subject : Business Environment

 

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

 

 

 

1. Business undertakes to fulfill  economic and social goals. What are they Explain.
2. What are the factors influencing Economic Systems?.Explain.
3. Explain the characteristic features of a mixed economy.
4. How are organization objectives classified? Discuss the overall organization objectives.
5. There is a close relationship between a business firm and its surrounding environment. Explain the key factors of environment.
6. Explain with suitable example the objectives of modern Business.

 

 

25 x 4=100 marks

National Institute of Business Management

Chennai – 020

THIRD SEMESTER MBA

Subject : Management Research

 

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

 

 

1. The purpose of market research is to help companies make better business decisions about the development and marketing of new products. Explain.
2. Discuss the Marketing Research Process. How is it analysed and presented?
3. Describe the various steps for developing a questionnaire using a diagrammatic sketch?
4. Why is sample size decision important in a sampling process? Explain the main considerations of Sample Size Decision.
5. Explain Basic Rating Scales. Give examples?
6. Explain the categories of Data Processing. What are its advantages and disadvantages?

 

25 x 4=100 marks

National Institute of Business Management

Chennai – 020

THIRD SEMESTER MBA

Subject : Managerial Economics

 

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

 

 

1. What are the factors which constitute Economic environment of a country?Explain.
2. Explain the arguments in defense of Profit Maximization Hypothesis?
3. Describe the assumptions of cardinal utility approach to Consumer Analysis.
4. Explain the techniques of forecasting demands.
5. How does technology matter in reducing the cost of production?Explain.
6. Describe the characteristics of a perfect competitive market?

 

 

25 x 4=100 marks

National Institute of Business Management

Chennai – 020

THIRD SEMESTER MBA

Subject : Quality Systems Management

 

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

 

 

1. What are the applications of quality costs? Explain with examples.
2. Explain the quality documents and systems that are needed for TQM.
3. Explain the types of Benchmarking.
4. What are the objectives of training in a Quality Circle? Explain the types of training programme.
5. Explain the management principles of quality.
6. What is statistical Software Quality Assurance? Explain the steps are involved in it.

 

 

 

 

 

 

25 x 4=100 marks

National Institute of Business Management

Chennai – 020

THIRD SEMESTER MBA

Subject : Quantitative Techniques for Business Analysis

 

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

 

 

1. What points are to be considered when you are about to embark upon an inquiry? Explain.
2. Explain the methods of data collection.
3. Explain Gantt Chart.
4. Explain with example how are data spread or dispersed around an average and measured.
5. Explain the rules of Probability .
6. What are the advantages and disadvantages of primary and secondary data? Explain.

 

25 x 4=100 marks

National Institute of Business Management

Chennai – 020

THIRD SEMESTER MBA

Subject : Service Marketing

 

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

 

 

1. Explain the importance of Stock Market and Trading.
2. Describe the three levels of Marketing Strategy.
3. Explain the approaches to budgeting in Marketing.
4. For starting a business what are the requirements needed in order to know if your  business is feasible? Explain.
5. Explain George Day (1980) Model of top-down approach?
6. What tools are employed by the management for economic and competitive strategy to analyse the industry context in which the firm operates?Explain.

 

 

 

 

25 x 4=100 marks

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