MB0052 -Strategic Management and Business Policy
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SMU MBA FALL 2014-2015 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
Drive Fall 2014
Program MBADS/ MBAFLEX/ MBAHCSN3/ MBA- SEM 4
PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/ PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/ PGDROMN/ PGDSCMN/ PGDTQMN- SEM 2
Subject code & name MB0052 -Strategic Management and Business Policy
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme
1 Describe the role of five major participants in the Strategic
Management Process (SMP) of a company.
Description of the role of 5 participants (BoD, CEO, corporate planning staff, senior managers and Consultants) 10
2 Differentiate between mission and vision of a company? Explain with examples.
Meaning and explanation of mission statement of a company with examples
Meaning and explanation of vision of a company with examples 5
3 Explain in detail Porter’s four generic strategies.
Explanation of Porter’s generic strategies
(Cost leadership, Focuses cost leadership, differentiation, focused differentiation)
4 Differentiate between core competence and distinctive competence.
Explanation of core competence with examples
Explanation of distinctive competence with examples
5 Define the term ‘industry’. List the types of industries. How do you conduct an industry analysis?
Definition of ‘industry’
Mentioning the types of industries
Explanation on conducting industry analysis (including steps to be followed)
6 What is meant by ‘structure of an organisation’? Describe the five major structural types or forms of an organisation.
Meaning of ‘structure of an organisation’ Description of the 5 structural types
Dear Students,
SMU MBA FALL 2014-2015 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”