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SMU MBA SEMESTER 3 MK0012- Retail Marketing

SMU MBA SUMMER 2015 -2016

 

Dear Students, 

 

SMU MBA SUMMER   2015-2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”

 

DRIVE-Summer 2015

PROGRAM-MBADS (SEM 3/SEM 5)MBAFLEX/ MBAN2 (SEM 3)PGDMMN (SEM 1)

SUBJECT CODE & NAME-MK0012- Retail Marketing

BK ID-B1723

CREDIT & MARKS-4 Credits, 60 marks

Qus:1 What do you mean by the term ‘Consumer’? Explain the classification of retail customers based on shopping.

  • Definition of Consumers
  • Classification of retail customers based on shopping

Answer:

Definition of Consumers:

Customers are an essential part of an organisation’s micro-environment. In a commercial environment, there is no business without customers. An organisation should use an appropriate information gathering system to implement the altering requirements

 

 

Qus:2 Define Integrated Marketing Communication (IMC)? Describe the tools of IMC.

  • Definition of IMC
  • Tools of IMC

Answer:

Definition of IMC:

IMC is integrated management of different communication media to build positive and lasting relationships with consumers and other stakeholders. It is a customer-centric approach to marketing and branding that

 

 

Qus:3 Define retailing and Retailer. Describe the classification of store based retailing based on ownership and on the basis of variety of merchandise mix.

  • Definition of retailing and retailer
  • Based on ownership
  • Basis of variety of merchandise mix

Answer:

Definition of retailing and retailer:

  • Retailing: “Retailing is a set of activities that enables selling of goods and commodities to the customers or end consumer in small quantities”.

 

  • Retailer: A retailer is a person or an outlet through which products or services are sold to customers or the end

 

 

Q4. What is E-tailing? Describe the advantages and disadvantages of E-tailing.

  • Definition of E-tailing
  • Advantages and Disadvantages of E-tailing

Answer:

 

E-tailing:

 

Electronic retailing, also known as e-tailing, deals with selling products and services online via the Worldwide Web. Internet retailing or ‘e-tailing’, as it is usually referred to, covers retailing using a variety of different technologies or media. It may be broadly a combination of two elements. One is combining new

 

 

 

Q5 Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall profitability depends on Pricing. It plays an important role in strategic decision making process. Explain various pricing strategies are adapted by the retailer according to the situation.

  • Explanation of pricing in Retail
  • Retail Pricing strategies

Answer:

Pricing in Retail:

Price is a highly sensitive and visible part of retail marketing mix and has bearing on the retailer’s overall profitability. Further, pricing itself is inessential part of marketing mix and has its own place in the strategic decision-making process. In subsequent sub-sections, you will learn the various pricing strategies. Pricing is one of

 

 

Q6 Describe any three rural retail strategies in brief.

  • Definition of Rural retail
  • Any three Rural retail strategies

Answer:

Rural retail:

Rural retailing is the fast growing aspect of retail since retailers can feel comfortable in finding suppliers and they also act as buyers. Retailing is the final phase of the distribution channel and it is clear by now that it is the availability and distribution that drive growth in the rural markets. Hence, retailing will be

 

SMU MBA SUMMER 2015 -2016

 

Dear Students, 

 

SMU MBA SUMMER   2015-2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”

 

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