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MI0039- E-COMMERCE

ASSIGNMENT

DRIVE FALL DRIVE 2014
PROGRAM MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4)

PGDISMN (SEM 2)

SUBJECT CODE & NAME MI0039- E-COMMERCE
BK ID B1325
CREDIT 4
MARKS 60

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q.No

Questions

Marks Total Marks

1

Warigon is a retail company and they want to automate the payment system.

Assume that you are the design engineer of that company. What are the factors that you would consider while designing the electronic payment system?

A

Analysing 5  

10

Factors 5
 

2

For many years companies have been using computers to send business documents instead

of mailing paper documents (i.e. most of our pay checks are directly deposited into our bank accounts). This transfer of funds is accomplished by the use of an electronic file being sent from your company to your bank). The problem was that the all employed proprietary used unique formats to pursue this task. The absence of a standard format led to the condition where computers could no longer “talk” to one another without a great deal of effort by programmers. For example, Supplier X could recognize an electronic Purchase Order from Retailer A but not from Retailer B.  To avoid the above condition ANSI formulated a committee for the entire world to have standardised format for the electronic transaction. What is the name of the standard? Discuss the working concepts of that standard.

A

Recognising the standard 1

10

  Defining the standard 2  
  Listing the various components 3  
  Explaning the working 4  
 

3

Suppose you are the network admin of WXZ Software Company and you are given the

responsibility of managing all the servers. What are the steps you would follow to avoid

hacking of the company’s information?

A

Explaining the threat and to avoid threats 10

10

 

 

4

Assume that you are the project manager of VSG company. Due to some reason the

company’s server got shut down and the company is not able to access the company’s

confidential data. What steps would have been taken by you to avoid this?

A

Explaining the backup alternatives 10 10
 

5

Write short note on

a.   Target Audience

b.   Preparing the budget

A

a.   Target Audience 5 10
  b.   Preparing the budget 5
 

6

Guest look is an Indian based cosmetic manufacturing company which manufactures a

wide range of cosmetics for men. Although its product was used by men all over the world, a number of new cosmetic manufacturing companies arose in the market challenging Guest look. Now Guest look has to find innovative ways of advertising its products.

 

So far, Guest look’s advertising aids were mostly printed and television media. Now Eguest look realized the importance and benefits of e-Marketing and has started concentrating on e-Marketing. As the company is known for its integrity and will not compromise on that with spam and unsolicited mails. Therefore, company identified three techniques such as search engine optimization, improving existing website and banner ads.

 

a.   What are the benefits of offline advertising? Are Guest look following offline advertisement? Justify your answer

b.   If you are working with the development team of Guest Look, how would you go about improvising the existing website?

c.   What banner ads?

A

a.   Listing the benefits of offline advertising 2  

 

 

 

10

  Justification of the answer for using offline

advertisement

2
  b.   Explaining how to improvise the existing website 3
  c.   Explaining banner ads and its drawbacks 3  

 

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