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SEM 4 – COMMON

SMU MBA WINTER 2014-2015 solved Assignments are available

 

Dear Students,

 

SMU MBA WINTER 2014 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”

 

 

 Drive Winter 2014
Program MBADS/ MBAFLEX/ MBAHCSN3/ MBA – SEM 4

PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/ PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/ PGDROMN/ PGDSCMN/ PGDTQMN – SEM 2

Subject code & name MB0052 – Strategic Management and Business Policy
Book ID B1699
Credit and Max. Marks 4 credits; 60 marks

 

1 (a) Define “Strategic Management” and “Strategic Planning”.

(b) Discuss the benefits of Strategic Management.

10

(a) Definition of “Strategic Management” and “Strategic Planning”.

(b) Benefits of Strategic Management.

 

2 Discuss the difference between defensive strategies and pre-emptive strategies. Give examples to support your answer.

Difference between defensive strategies and pre-emptive strategies.

Examples of defensive strategies and pre-emptive strategies

 

3 (a) Why ‘Turnaround strategy’ is sometimes called as an extension of restructuring strategy?

(b) Differentiate between surgical and non-surgical turnaround. Give examples.

(a) Reason for calling turnaround strategy as extension of restructuring strategy

(b) Difference between Surgical and Non-surgical turnaround with examples

 

4 Write short notes on the following expansion strategies:

(a) Penetration strategy for growth in existing markets

(b) Expansion through Diversification

10

(a) Penetration strategy for growth in existing markets

(b) Expansion through Diversification

 

5 Discuss the competitive strategy in:

(a) Emerging industry

(b) Declining industry

 

Explanation of competitive strategy in:

(a) Emerging industry

(b) Declining industry

 

6 “Benchmarking is the process by which companies look at the ‘best’ in the industry and try to imitate their styles and processes”

Evaluate the rationale for benchmarking exercises and discuss the features and types of benchmarking. Please ensure to include an example to support your answer.

10

Reasons of benchmarking

Features of benchmarking

Types of benchmarking

One or two examples of benchmarking

 

SMU MBA WINTER 2014-2015 solved Assignments are available

 

Dear Students,

 

SMU MBA WINTER 2014 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”

 

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