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MK0017- E-MARKETING

ASSIGNMENT QUESTION PAPER

 

DRIVE FALL 2014
PROGRAM MBADS (SEM 4/SEM 6)

MBAFLEX/ MBA (SEM 4) PGDMMN (SEM 2)

SUBJECT CODE & NAME MK0017- E-MARKETING
BK ID B 1810
CREDIT & MARKS 4 Credits, 60 marks

 

Q.No   Questions Marks Total Marks

1

 

What is e-mall? Explain the various types of online stores in an e-mall.

  Definition of e-mall 2  
  Various types of online stores 8 10

2

 

An electronic marketplace (e-marketplace) refers to a website created for common interest. It integrates the online and physical component of a company. Discuss the five kinds of partners in an e-marketplace.

  Explanation of e-marketplace 3  
  Five kinds of partners in an e-marketplace 7 10

3

 

Discuss the major legal and ethical issues in e-marketing.

 
   

A.        Legal issues

6  
  B.        Ethical issues 4 10

4

 

Explain the factors that influence e-consumer’s buying behaviour.

 
  Definition of e-marketing 2  
  Factors influencing 8 10

5

 

Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy,customer service, community, site, security, and sales promotion).  These functions form the framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation.

  Explanation of 2P+2C+3S formula in detail 8  
  Diagram   2 10

6

 

Discuss the selling methods and sales promotion of E-marketing.

 
  Explanation of Selling methods 5  
  Explanation of sales promotion of e-marketing 5 10

 

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