MK0017- E-MARKETING
ASSIGNMENT QUESTION PAPER
DRIVE | FALL 2014 |
PROGRAM | MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4) PGDMMN (SEM 2) |
SUBJECT CODE & NAME | MK0017- E-MARKETING |
BK ID | B 1810 |
CREDIT & MARKS | 4 Credits, 60 marks |
Q.No | Questions | Marks | Total Marks | |
1 |
What is e-mall? Explain the various types of online stores in an e-mall. |
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Definition of e-mall | 2 | |||
Various types of online stores | 8 | 10 | ||
2 |
An electronic marketplace (e-marketplace) refers to a website created for common interest. It integrates the online and physical component of a company. Discuss the five kinds of partners in an e-marketplace. |
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Explanation of e-marketplace | 3 | |||
Five kinds of partners in an e-marketplace | 7 | 10 | ||
3 |
Discuss the major legal and ethical issues in e-marketing. |
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A. Legal issues |
6 | |||
B. Ethical issues | 4 | 10 | ||
4 |
Explain the factors that influence e-consumer’s buying behaviour. |
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Definition of e-marketing | 2 | |||
Factors influencing | 8 | 10 | ||
5 |
Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy,customer service, community, site, security, and sales promotion). These functions form the framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation. |
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Explanation of 2P+2C+3S formula in detail | 8 | |||
Diagram | 2 | 10 | ||
6 |
Discuss the selling methods and sales promotion of E-marketing. |
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Explanation of Selling methods | 5 | |||
Explanation of sales promotion of e-marketing | 5 | 10 |
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