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National Institute of Business Management

Chennai – 020

EMBA/ MBA

FOURTH SEMESTER MBA

 

Elective: Services Marketing Management (Part -2)

 

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

 

 

  1. 1.     What makes consumers or institutional buyers select and remain loyal to one service supplier over another? Explain
  2. 2.     Explain the need for Focus in Competitive Strategy.
  3. 3.     Developing a positioning strategy can take place at several different levels, depending on the nature of the organization involved. Explain
  4. 4.     Once a target segment has been selected, firms need to provide their market with the right service concept. Why? Explain.
  5. 5.     Why consumers perceive service environments holistically?Explain
  6. 6.     When should service markets consider the use of temporary promotions?Explain.

 

 

25 x 4=100 marks

 

 

National Institute of Business Management

Chennai – 020

EMBA/ MBA

FOURTH SEMESTER MBA

 

Elective: Services Marketing Management (Part -1)

 

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

 

 

  1. 1.     Why is it important to learn about services marketing, service quality, and service management? Explain
  2. 2.     Explain Why? The inattention of the service sector can be found in several myths surrounding services since the mid-1800s. A myth is a popular belief, usually oversimplified, that tends to explain only part of the phenomena. 
  3. 3.     How can new services be designed and tested effectively when the service is essentially an intangible process? Explain
  4. 4.     Explain Why? Investors today want executives to demonstrate that their companies can make money and grow, the old-fashioned way by earning it from the value proposition they offer customers.
  5. 5.     Do we need additional skill sets besides marketing, operations, and human resources? Explain.
  6. 6.     Explain factors that influence customer expectations of  service.

 

                                                                       

25 x 4=100 marks

 

 

ASSIGNMENT FOR FORTH SEMESTER

(Should be minimum 4-5 pages)

 

 

How an US firm may use Sales Promotion and Distribution infrastructure of an Indian firm to sell the products in India and in return the Indian firm can use the same strategy for the sale of its product in USA. (Hint — Strategic Alliance).

(100 Marks)

 

 

 

FOURTH SEMESTER MBA

CASE STUDY PROJECT

(Should be minimum 10-20 pages)

 

Elective — Services Marketing Management

Create a multi-level strategic plan to help an industry (your choice) generate, track, capture and distribute more leads.

  1. 7.       A Marketing Plan to build that show spending and starts needed to hit goal.
  2. 8.       Calls to measure the effectiveness of all marketing and advertising efforts.
  3. 9.       Internet spending in order to create better media mixes
  4. 10.  Unique URLs along with micro sites added to all traditional media creative to enhance the tracking process.
  5. 11.  Internet campaigns to generate more immediate response rather than taking a more brand-oriented approach.  
  6. 12.  Monthly reporting on Marketing to ensure expectations are being met. 
  7. 13.  Consistently to ensure integrity resulting in an increase in results, lower cost
  8. 14.  Communication with media and vendors.

 

 

National Institute of Business Management

Chennai – 020

FOURTH SEMESTER MBA

Subject : Banking Management

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

 

 

  1. 1.     Describe Traditional theory of Banking.
  2. 2.     Explain the importance of the intermediary function in Banks.
  3. 3.     Explain theory of International Banking.
  4. 4.     How are stagnant Accounts and Non performing advances monitored? Explain.
  5. 5.     Write an essay on asset and liability management.
  6. 6.     Discuss the growth of International Banking.

25 x 4=100 marks

 

 

 

National Institute of Business Management

Chennai – 020

FOURTH SEMESTER MBA

Subject : Information Technology

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

 

 

  1. 1.     What is the nature of Information? Explain how individuals interpret data to become information.
  2. 2.     Explain the major trends that have drastically altered the way organizations use technology.
  3. 3.     How do people interpret Information? Explain.
  4. 4.     Explain the stages in Decision making process.
  5. 5.     Explain the impact of Information Technology on the organization.
  6. 6.     Examine in detail strategic issued of Information Technology.

 

25 x 4=100 marks

 

 

 

National Institute of Business Management

Chennai – 020

FOURTH SEMESTER MBA

Subject : International Trade Management

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

 

 

  1. 1.     Explain the features which distinguish foreign trade from domestic trade.
  2. 2.     Describe the important theories that explain the basis of International Trade.
  3. 3.     What are the factors determining terms of trade? Explain.
  4. 4.     Write an essay on International Monetary Fund.
  5. 5.     What are the buyers obligation under Free On Board (FOB)? Explain.
  6. 6.     Write a descriptive account on consumer behavior and role of marketing.

25 x 4=100 marks

 

National Institute of Business Management

Chennai – 020

FOURTH SEMESTER MBA

Subject : Perspective Management

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

 

 

  1. 1.     Understanding some confusing actions that are ancillary, but are necessary part of long range strategic planning. Explain.
  2. 2.     Write an essay on Management of Innovation and its challenges.
  3. 3.     What is the need for an effective management? Explain.
  4. 4.     Explain the classical theory for the design of organization structures.
  5. 5.     What are formal and informal Organization? Explain the effects of technologies.
  6. 6.     Write an essay on Strategic Business Planning?

 

25 x 4=100 marks

 

 

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