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SEM 4 – MK0015-Services Marketing and Customer Relationship Management WINTER 2014

SMU MBA WINTER 2014-2015 solved Assignments are available

 

Dear Students,

 

SMU MBA WINTER 2014 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”

 

 

 DRIVE WINTER 2014
PROGRAM MBADS (SEM 4/SEM 6)

MBAFLEX/ MBA (SEM 4)

PGDMMN (SEM 2)

SUBJECT CODE & NAME MK0015-Services Marketing and Customer Relationship Management
BK ID B 1808
CREDIT & MARKS 4 Credits, 60 marks

 

 

1

Discuss the eight different demand situations of Service.

A

Eight different demand situations

 

2

Elaborate GAP analysis in detail.

A

Explanation of GAP Model.

 

3

“Interaction plays a lead role in building customer relationships”. Explain CIM in this context.

A

Explanation of CIM

Explanation of Methods

 

4

What are the various types of conflicts in marketing services?

A

Explanation of types

 

5

Elaborate the important steps that service providers should bear in mind while implementing one to one marketing.

A

Explanation

 

6

“Positioning a service in the marketplace is much like positioning a product”. Explain Service positioning and its purpose with the help of an example.

A

Explanation of service positioning

Explanation of purposes

Example

 

SMU MBA WINTER 2014-2015 solved Assignments are available

 

Dear Students,

 

SMU MBA WINTER 2014 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”

 

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