SEM 4 – MK0015-Services Marketing and Customer Relationship Management WINTER 2014
SMU MBA WINTER 2014-2015 solved Assignments are available
Dear Students,
SMU MBA WINTER 2014 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
| DRIVE | WINTER 2014 |
| PROGRAM | MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4) PGDMMN (SEM 2) |
| SUBJECT CODE & NAME | MK0015-Services Marketing and Customer Relationship Management |
| BK ID | B 1808 |
| CREDIT & MARKS | 4 Credits, 60 marks |
1
Discuss the eight different demand situations of Service.
A
Eight different demand situations
2
Elaborate GAP analysis in detail.
A
Explanation of GAP Model.
3
“Interaction plays a lead role in building customer relationships”. Explain CIM in this context.
A
Explanation of CIM
Explanation of Methods
4
What are the various types of conflicts in marketing services?
A
Explanation of types
5
Elaborate the important steps that service providers should bear in mind while implementing one to one marketing.
A
Explanation
6
“Positioning a service in the marketplace is much like positioning a product”. Explain Service positioning and its purpose with the help of an example.
A
Explanation of service positioning
Explanation of purposes
Example
SMU MBA WINTER 2014-2015 solved Assignments are available
Dear Students,
SMU MBA WINTER 2014 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
