MK0015–Services Marketing and Customer RelationshipManagement Spring 2016
ASSIGNMENT
| DRIVE | SPRING 2016 |
| PROGRAM | Master of Business Administration- MBA |
| SEMESTER | 4 |
| SUBJECT CODE &NAME | MK0015–Services Marketing and Customer RelationshipManagement |
| BKID | B1808 |
| CREDITS&MARKS | 4 Credits, 60 marks |
Note –Answer all questions. Kindlynote thatanswersfor 10 marks questions should beapproximatelyof 400 words. Eachquestion is followed byevaluation scheme.
| Q.No | Questions | Marks | TotalMarks |
| 1 | Discuss the issuesthatneed to be addressed byafirmbeforeit sets out targeting goals. | ||
| Targeting goals | 10 | 10 | |
| 2 | List & classifythe 7P’s of marketing. | ||
| 7P’s of marketing | 10 | 10 | |
| 3 | Describe theHoward Shethmodel of customerBehaviour. | ||
| Howard Shethmodel | 10 | 10 | |
| 4 | What are the uses of IT in the Education&Bankingsector? | ||
| Uses of IT in the EducationsectorUses of IT in the Bankingsector | 5
5 |
10 | |
| 5 | Describe thenatureof servicemarketing. | ||
| natureof servicemarketing | 10 | 10 | |
| 6 | Write short notes on:
a) e-CRMb) Customer LifeCycle |
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