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SEM 4 – MK0017- E-MARKETING WINTER 2014

SMU MBA WINTER 2014-2015 solved Assignments are available

 

Dear Students,

 

SMU MBA WINTER 2014 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”

 

 

 DRIVE WINTER 2014
PROGRAM MBADS (SEM 4/SEM 6)

MBAFLEX/ MBA (SEM 4)

PGDMMN (SEM 2)

SUBJECT CODE & NAME MK0017- E-MARKETING
BK ID B 1810
CREDIT & MARKS 4 Credits, 60 marks

 

 

1

Define E-Customers with some examples. Also explain the Online buying process.

Definition of E-customers with examples

Online Buying process

 

2

An electronic marketplace (e-marketplace) refers to a website created for common interest. It integrates the online and physical component of a company. Discuss the five kinds of partners in an e-marketplace.

Explanation of e-marketplace

Five kinds of partners in an e-marketplace

 

3

Discuss the major legal and ethical issues in e-marketing.

  1. Legal issues
  2. Ethical issues

 

4

What is e-mall? Explain the various types of online stores in an e-mall.

Definition of e-mall

Various types of online stores

 

5

Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy,customer service, community, site, security, and sales promotion). These functions form the framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation.

Explanation of 2P+2C+3S formula in detail

Diagram

 

6

Discuss the selling methods and sales promotion of E-marketing.

Explanation of Selling methods

Explanation of sales promotion of e-marketing

 

 

SMU MBA WINTER 2014-2015 solved Assignments are available

 

Dear Students,

 

SMU MBA WINTER 2014 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”

 

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