SEM 4 – MK0017- E-MARKETING WINTER 2014
SMU MBA WINTER 2014-2015 solved Assignments are available
Dear Students,
SMU MBA WINTER 2014 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
DRIVE | WINTER 2014 |
PROGRAM | MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4) PGDMMN (SEM 2) |
SUBJECT CODE & NAME | MK0017- E-MARKETING |
BK ID | B 1810 |
CREDIT & MARKS | 4 Credits, 60 marks |
1
Define E-Customers with some examples. Also explain the Online buying process.
Definition of E-customers with examples
Online Buying process
2
An electronic marketplace (e-marketplace) refers to a website created for common interest. It integrates the online and physical component of a company. Discuss the five kinds of partners in an e-marketplace.
Explanation of e-marketplace
Five kinds of partners in an e-marketplace
3
Discuss the major legal and ethical issues in e-marketing.
- Legal issues
- Ethical issues
4
What is e-mall? Explain the various types of online stores in an e-mall.
Definition of e-mall
Various types of online stores
5
Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy,customer service, community, site, security, and sales promotion). These functions form the framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation.
Explanation of 2P+2C+3S formula in detail
Diagram
6
Discuss the selling methods and sales promotion of E-marketing.
Explanation of Selling methods
Explanation of sales promotion of e-marketing
SMU MBA WINTER 2014-2015 solved Assignments are available
Dear Students,
SMU MBA WINTER 2014 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”