SEM 3 – MK0012 –Retail Marketing SPRING 2016
SMU MBA SPRING 2016-2017
Dear Students,
SMU MBA SPRING 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
ASSIGNMENT
| DRIVE | SPRING 2016 |
| PROGRAM | Master of Business Administration- MBA |
| SEMESTER | 3 |
| SUBJECT CODE & NAME | MK0012 –Retail Marketing |
| BK ID | B1723 |
| CREDITS & MARKS | 4 Credits, 60 marks |
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
| Q.No | Questions | Marks | Total Marks |
| 1 | Explain the classifications of retail formats in detail with Indian examples. | ||
| classifications of retail formats | 10 | 10 | |
| 2 | What is target marketing & what can be different types of target markets for retailers? | ||
| target marketing | 5 | 10 | |
| types of target markets for retailers | 5 | ||
| 3 | What are the different types of retail store locations? What are their advantages & disadvantages? | ||
| different types of retail store locations | 5 | 10 | |
| advantages & disadvantage | 5 | ||
| 4 | What do you understand by merchandise management? | ||
| merchandise management | 10 | 10 | |
| 5 | Describe Integrated Marketing Communication (IMC).Discuss the reasons for implementing IMC. | ||
| Integrated Marketing Communication | 5 | 10 | |
| reasons for implementing IMC | 5 | ||
| 6 | Write short notes on:
a) Market entry method |
||
SMU MBA SPRING 2016-2017
Dear Students,
SMU MBA SPRING 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
| b) E-tailing | |||
| a) Market entry method
b) E-tailing |
5
5 |
10 | |
