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PM0010—Introduction to Project Management


Master of Business Administration- MBA Semester 3

PM0010—Introduction to Project Management-4 Credits

(Book ID: B1236)

Assignment (60 Marks)

Note: Answer all questions (with 300 to 400 words each) must be written within 6-8 pages. Each Question carries 10 marks 6 X 10=60

Q1. Describe the strategy planning tools of Ansoff matrix and BCG matrix.

Answer. Use and Factors:-

Igor Ansoff suggested that business owners’ ability to grow their businesses comes down to how they market new or existing products in new or existing markets. He outlines four distinct strategies:

– Market Penetration — selling more of the same things to more of the same customers

– Market Development — selling more of the same things to different customers.


Q2. Describe the approaches used to screen projects.

Answer. 1. Earlier approaches:-

The marketing orientation evolved from earlier orientations, namely, the production orientation, the product orientation and the selling orientation.

Orientation Profit driver Western European timeframe Description
Marketing Needs and wants of customers 1970s to the present day The ‘marketing orientation’ is perhaps the most common orientation used in contemporary marketing. It involves a firm essentially basing its marketing plans around the marketing concept, and thus supplying products to suit new consumer tastes.


Q3. Explain any 3 parameters analyzed during technical analysis of a project.

Answer. The analysis for determining the technical viability of the development project is based on the technical data and information given in the PC-I form as well as the earlier experience of carrying out similar projects. The technical tests and yard-sticks to be used to determine the technical viability differ from project to project and from sector to sector. In cases where high level technology is involved and the country has little or no experience, foreign consultants are also employed to prepare the feasibility studies.


Q4. Write short notes on Cost Breakdown Structure (CBS).

Answer. A cost breakdown structure (CBS) is simply a way of breaking down and organizing costs in a structured fashion. If you have experience with project management, you will probably be familiar with the concept of a work breakdown structure (WBS). The Mandrel CBS is very similar, but since Mandrel can be used for other applications besides project budgets, we use the more generic term cost breakdown structure.


Q5. Briefly explain the different steps or methodologies of project risk management?

Answer. Strategy is fluid, continuous, and iterative and can be broken down into logical steps or elements:

1. Goal Setting – The First Step

We cannot begin to think about a strategy until we have objectives that are prioritized and are based on our business, our markets, and how value is created in our organization. These objectives are aimed at maximizing the value of the organization to the shareholders, with the critical factor being time. Even though we create a vision of the organization, say, twenty years out, the strategic plan considers only a three-year to five-year time horizon.


Q6. Briefly describe the key project contracts under SPV (Special Purpose Vehicle) for infrastructure projects.

Answer. Project financing in the form of Public Private Partnership (PPP), Asset Backed Securitization (ABS) are now becoming popular and in some cases a mandatory investment technique. Projects have traditionally relied upon project finance techniques with debt being made available by commercial banks often from financial institutions and/or multilateral financing agencies.


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