MB0052- Strategic ManagementandBusinessPolicy – Spring 2016
| Drive | SPRING 2016 |
| Program | MBA -SEM4 |
| Subjectcode & name | MB0052- Strategic ManagementandBusinessPolicy |
| Book ID | B1699 |
| Credit andMax. | 4 credits; 60marks |
Note: Answerallquestions. Kindlynote that answers for 10 marks questions should beapproximatelyof400 words. Eachquestion is followedbyevaluation scheme.
| Q.
No |
Questions | Marks | TotalMarks | |
| 1 | What isstrategy?Explain the variouslevel of strategyin an organization. | 10 | ||
| MeaningofstrategyLevels | 4
6 |
|||
| 2 | Specifythe interrelationshipbetweenstrategic planningandstrategicmanagement. Which comes first? | 10 | ||
| Explanationofthe concepts | 10 | |||
| 3 | What is a mission statement?Differentiate between amission statementand avision statement. | 10 | ||
| Mission StatementDifferences | 4
6 |
|||
| 4 | What is SWOTanalysis?Explain SWOTanalysisin the form of amatrix? | 10 | ||
| Explanation ofthe concepts | 10 | |||
| 5 | Definecorporate turnaround?Distinguish between surgical and nonsurgicalturnaround. Explain with some examples? | 10 | ||
| Corporate turnaroundSurgical turnaroundnonsurgicalturnaround | 4
3 3 |
|||
| 6 | What are the majorcharacteristics of aneffective strategyevaluationsystem?Analyse these characteristics. | 10 | ||
| Explanation ofthe concepts | 10 | |||
SMU MBA SPRING 2016-2017
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