SMU MBA SEM 3 – MKT 302 Consumer Behavior
ASSIGNMENT
DRIVE SPRING 2019
PROGRAM Master of Business Administration – MBA
SEMESTER III
SUBJECT CODE & NAME MKT302
Consumer Behaviour
SMU MBA SPRING-2019
Dear Students,
SMU MBA SPRING-2019 Assignments are available. For Booking Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
SET1
Q.1 Explain Product Positioning. What are the various steps needed to be taken to arrive at a decision about positioning?
Product Positioning.
Various steps needed to be taken to arrive at a decision about positioning
Q.2 What do you mean by Perceptual Interpretation? Explain the factors that distort individual perception.
Perceptual Interpretation
Factors that distort Perceptual Interpretation.
Q.3 Explain various models in brief that depict stages that a consumer may go through in moving from a state of being unaware about a company, product or brand to purchase behavior.
Brief explanation of various models
SMU MBA SPRING-2019
Dear Students,
SMU MBA SPRING-2019 Assignments are available. For Booking Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
SET II
Q1. Explain the Problem Recognition stage of purchase decision making process.
What are the different kinds of problems that stimulate problem recognition and stimulate purchase behavior?
Problem Recognition stage
Different kinds of problems that stimulate problem recognition and stimulate purchase behavior
Q.2 What do you mean by Social Class? What are the various nature of social class?
Explain Social Class.
Various nature of social class.
Q.3 Write short notes on
Types of decision or buying situation in an organisation
Roles played by Buying Centre Members
SMU MBA SPRING-2019
Dear Students,
SMU MBA SPRING-2019 Assignments are available. For Booking Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
