SEM 3 – MK0011-Consumer Behaviour
SMU MBA WINTER 2015-2016 solved Assignments are available
Dear Students,
SMU MBA WINTER 2015 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
ASSIGNMENT
| DRIVE | WINTER 2015 |
| PROGRAM | MBADS (SEM 3/SEM 5) MBAFLEX/ MBA (SEM 3) |
| SUBJECT CODE & NAME | MK0011-Consumer Behaviour |
| BK ID | B 1722 |
| CREDIT & MARKS | 4 Credits, 60 marks |
| Q.No | Questions | Marks | Total Marks |
| 1 | “Selecting the right segmentation variable is critical”. Explain with the help of an example each for three types of segmentation. | ||
| Explanation of three types | 7 | 10 | |
| Examples | 3 | ||
| 2 | Explain the concept of defense mechanism in detail. | ||
| Explanation | 4 | 10 | |
| Forms of frustration | 6 | ||
| 3 | Discuss Trait theory and its relevance in consumer behaviour. | ||
| Explanation of trait Theory | 4 | 10 | |
| Types of personality traits | 6 | ||
| 4 | “A number of factors influence individuals that may distort their perceptions”. Is it
true? Comment. |
||
| Explanation of factors that distort individual perception | 10 | 10 | |
| 5 | Explain the different components of learning. | ||
| Explanation | 10 | 10 | |
| 6 | Write short notes on:
a) The Adoption Processb) Post-Purchase Behaviour of a consumer |
||
| a) meaning and Barriers | 5 | 10 | |
| b) Meaning and example | 5 | ||
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
SMU MBA WINTER 2015-2016 solved Assignments are available
Dear Students,
SMU MBA WINTER 2015 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
