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SMU MBA SEM 3 -MKT303 – RETAIL MARKETING

SMU MBA FALL-2017

Dear Students,

SMU MBA FALL-2017 Assignments are available. For Booking Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”

 

ASSIGNMENT DRIVE – FALL 2017

PROGRAM – Masters of Business Administration – MBA

SEMESTER – III

SUBJECT CODE & NAME – MKT303 – RETAIL MARKETING

 

 

Q1 What is Retail Marketing Environment? Define elements in a Retail Marketing Environment.

  • Retail Marketing
  • Environment Elements in a Retail Marketing Environment 2+8=10

Answer:-

Retail Marketing Environment:-

Everything that surrounds and impinges on a system can be called as an environment. Systems of many kinds have environments with which they interact. Retail Marketing can also be seen as a system which must respond

 

Q2 Define consumer decision behavior. Explain types of decision behavior.

  • Consumer Decision Behavior
  • Types of Decision Behavior 2.5+7.5= 10

Answer:-

Consumer purchase behaviour involves not only understanding how decisions are made but also understanding the dynamics that influence purchases. Sometimes consumers undertake a complex decision process requiring substantial amounts of time and energy. In situations where consumers are making a decision for

 

Q3 Critically examine types of Store Layout.

  • Racetrack form
  • Grid form
  • Free flow
  • Dead block format 2.5+2.5+2.5+2.5+2.5=10

Answer:-

Types of Store Layout:-

Racetrack form

This

 

SET-II

 

Q.1 What are Private Label Brands? Elaborate growth drivers of Private Label Brands.   

  • Private Label Brands
  • Growth Drivers of Private Label Brands 3+7=10

Answer:-

A private brand or store brand is a product line owned, controlled, merchandised and sold by a specific retailer in

 

 

Q2. Elaborate Customer Relationship Management Strategies.   

  • Personalization
  • Communication
  • Rewards
  • Special treatment benefits 2.5+2.5+2.5+2.5+2.5=10

Answer:-

Customer Relationship Management Strategies:

  1. Personalisation: The social interaction between service employees and their customers is known as

 

 

Q3 Describe the four stages of International Business.   

  • Domestic focus
  • Ethnocentric
  • Polycentric
  • Geocentric 5+2.5+2.5+2.5+2.5=10

Answer:-

The four stages of International Business:

  1. Stage

 

SMU MBA FALL-2017

Dear Students,

SMU MBA FALL-2017 Assignments are available. For Booking Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”

 

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