SMU MBA SEM 3 -MKT303 – RETAIL MARKETING
SMU MBA FALL-2017
Dear Students,
SMU MBA FALL-2017 Assignments are available. For Booking Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
ASSIGNMENT DRIVE – FALL 2017
PROGRAM – Masters of Business Administration – MBA
SEMESTER – III
SUBJECT CODE & NAME – MKT303 – RETAIL MARKETING
Q1 What is Retail Marketing Environment? Define elements in a Retail Marketing Environment.
- Retail Marketing
- Environment Elements in a Retail Marketing Environment 2+8=10
Answer:-
Retail Marketing Environment:-
Everything that surrounds and impinges on a system can be called as an environment. Systems of many kinds have environments with which they interact. Retail Marketing can also be seen as a system which must respond
Q2 Define consumer decision behavior. Explain types of decision behavior.
- Consumer Decision Behavior
- Types of Decision Behavior 2.5+7.5= 10
Answer:-
Consumer purchase behaviour involves not only understanding how decisions are made but also understanding the dynamics that influence purchases. Sometimes consumers undertake a complex decision process requiring substantial amounts of time and energy. In situations where consumers are making a decision for
Q3 Critically examine types of Store Layout.
- Racetrack form
- Grid form
- Free flow
- Dead block format 2.5+2.5+2.5+2.5+2.5=10
Answer:-
Types of Store Layout:-
Racetrack form
This
SET-II
Q.1 What are Private Label Brands? Elaborate growth drivers of Private Label Brands.
- Private Label Brands
- Growth Drivers of Private Label Brands 3+7=10
Answer:-
A private brand or store brand is a product line owned, controlled, merchandised and sold by a specific retailer in
Q2. Elaborate Customer Relationship Management Strategies.
- Personalization
- Communication
- Rewards
- Special treatment benefits 2.5+2.5+2.5+2.5+2.5=10
Answer:-
Customer Relationship Management Strategies:
- Personalisation: The social interaction between service employees and their customers is known as
Q3 Describe the four stages of International Business.
- Domestic focus
- Ethnocentric
- Polycentric
- Geocentric 5+2.5+2.5+2.5+2.5=10
Answer:-
The four stages of International Business:
- Stage
SMU MBA FALL-2017
Dear Students,
SMU MBA FALL-2017 Assignments are available. For Booking Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”