SEM 4 – MK0018– International Marketing WINTER 2014
SMU MBA WINTER 2014-2015 solved Assignments are available
Dear Students,
SMU MBA WINTER 2014 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
| DRIVE | WINTER 2014 |
| PROGRAM | MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4) PGDMMN (SEM 2) |
| SUBJECT CODE & NAME | MK0018– International Marketing |
| BK ID | B 1811 |
| CREDIT & MARKS | 4 CREDITS, 60 MARKS |
1
The orientation of a company’s top management, its beliefs and assumptions significantly impact its approach to international marketing. Discuss the concept of EPRG framework.
A
Management orientations
Effect on international marketing
2
How do international economic institutions affect international marketing strategy of MNCs? Explain the role of any two of them.
A
Effect
Role of any two institutions
3
Define the concept and scope of international marketing research.
A
Concept
Scope
4
Differentiate between national and international products, global and standardised products with examples.
A
Difference
Examples
5
Write short notes on:
- a) Containerization
- b) 4 PL operators
A
- a) Role and benefits of containerization
- b) Meaning and role of 4PL operators
6
Choose a product and explain how you will prepare seven steps in a global e-marketing plan?
Choosing the product
Global e marketing plan
SMU MBA WINTER 2014-2015 solved Assignments are available
Dear Students,
SMU MBA WINTER 2014 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
