MK0016/ML0016- Advertising Management and Sales Promotion – Spring 2016
ASSIGNMENT QUESTIONPAPER
| DRIVE | Spring 2016 |
| PROGRAM | MBADS (SEM 4/SEM 6)MBAFLEX/MBA (SEM4) |
| SUBJECTCODE&NAME | MK0016/ML0016- Advertising Management and Sales Promotion |
| BKID | B1809 |
| CREDIT&MARKS | 4 Credits, 60 marks |
Note – Answerallquestions.Kindlynote thatanswersfor10marks questionsshould beapproximatelyof400 words.Eachquestion is followedbyevaluationscheme.
| Q.No | Questions | Marks | TotalMarks |
|
1 |
Listsomeofthe factorsthataffect advertisinginIndia. | ||
| Explanation ofthe concepts | 10 | 10 | |
| 2 | Writea shortnotes on:
A. MediaPlanners B. Media Buyers |
||
| A. MediaPlanners | 5 | ||
| B.MediaBuyers | 5 | 10 | |
| 3 | Describethe AIDAmodel of consumerresponsehierarchy. | ||
| Explanationofthe concepts | 10 | 10 | |
| 4 | Whatis “abovetheline”and“belowtheline”activitieswith respect tomarketingcommunications? Explainthe concept indetail. | ||
| Define media | 2 | ||
| Explanationofthe concepts | 8 | 10 | |
| 5 | What are the various mediathat maybeusedfordirectmarketing?What aretheirprosandcons? | ||
| Explanationof concepts | 5 | ||
| Pros and Cons | 5 | 10 | |
| 6 | Describethe ConsumerProtectionAct and its strengths and weaknesses. | ||
| Explanation ofthe concepts | 5 | ||
| Strengths and Weakness | 5 | 10 | |
