MK0016/ML0016- Advertising Management and Sales Promotion – Spring 2016
ASSIGNMENT QUESTIONPAPER
DRIVE | Spring 2016 |
PROGRAM | MBADS (SEM 4/SEM 6)MBAFLEX/MBA (SEM4) |
SUBJECTCODE&NAME | MK0016/ML0016- Advertising Management and Sales Promotion |
BKID | B1809 |
CREDIT&MARKS | 4 Credits, 60 marks |
Note – Answerallquestions.Kindlynote thatanswersfor10marks questionsshould beapproximatelyof400 words.Eachquestion is followedbyevaluationscheme.
Q.No | Questions | Marks | TotalMarks |
1 |
Listsomeofthe factorsthataffect advertisinginIndia. | ||
Explanation ofthe concepts | 10 | 10 | |
2 | Writea shortnotes on:
A. MediaPlanners B. Media Buyers |
||
A. MediaPlanners | 5 | ||
B.MediaBuyers | 5 | 10 | |
3 | Describethe AIDAmodel of consumerresponsehierarchy. | ||
Explanationofthe concepts | 10 | 10 | |
4 | Whatis “abovetheline”and“belowtheline”activitieswith respect tomarketingcommunications? Explainthe concept indetail. | ||
Define media | 2 | ||
Explanationofthe concepts | 8 | 10 | |
5 | What are the various mediathat maybeusedfordirectmarketing?What aretheirprosandcons? | ||
Explanationof concepts | 5 | ||
Pros and Cons | 5 | 10 | |
6 | Describethe ConsumerProtectionAct and its strengths and weaknesses. | ||
Explanation ofthe concepts | 5 | ||
Strengths and Weakness | 5 | 10 |